JEDDAH: Maisa Fatayerji, an interior designer by profession, was always interested in cooking.
Her cooking talent earned her the title of “creative chef” in her family.
She said her family and friends always praised her cooking skills and motivated her to use this talent more seriously.
This encouragement inspired her to take a bold step of switching her career to launch a creative food catering service: Purple Spoon.
She does not regret her decision as she is doing what she loves the most. Her passion has become her profession.
Purple Spoon offers a variety of creative, colorful products.
“We offer a wide range of small tarts, cheesecakes and cookies to large customized cakes and biscuits. This is in addition to the mini salty savory items such as salads, sandwiches and pastries,” Fatayerji said.
Her Instagram account features 40 savory and 30 sweet items custom made for different occasions including birthdays, weddings and baby showers.
Skimming through Fatayerji’s Instagram account will leave you wondering where she learned her art.
“I am a self-taught person. I improved my talent through watching food decoration tutorials online and they inspired me to explore more. This year, I did an advanced cake decorating course in Jeddah and another in the US.
“We faced countless obstacles in finding a location for our kitchen in the beginning. We also needed financial support to be able to provide all the high-end imported ingredients,” she said.
“The food business in Jeddah is not easy because of the limitations in quality ingredients, overpriced products and spaces and difficulty in hiring well-trained employees.”
She overcame all obstacles and now her business is a hit in Jeddah. Saudis are not only fond of food, they also appreciate how it is presented.
Another important factor that worked in her favor was Saudis’ preference to give a special touch to important occasions like weddings.
Purple Spoon’s website can be visited for a list of all the products Fatayerji has to offer.