Saudi designer’s humanitarian slant puts sheen on jewelry brand

Sheen combines artistry and social causes. (Supplied)
Updated 06 November 2019

Saudi designer’s humanitarian slant puts sheen on jewelry brand

DUBAI: All too often jewelry designers boast only of sparkling gold and attention-grabbing diamonds, so it is refreshing when humanitarian causes are at the heart of their creations.

Saudi designer Nosheen Bakhsh, founder of jewelry brand Sheen, is one such passionate example, combining her artistry for the Dubai-based label with social causes.




Most of her collections are in 18-karat gold with diamond precious and semi-precious stones. (Supplied)

Bakhsh, of Kashmiri origin, told Arab News: “The purpose (of moving into jewelry) was that I wanted to combine my passions. I wanted to come up with the perfect job. So that helped establish the founding principles of the brand: Design, culture and humanity.

“I knew that whatever I wanted to do needed to be creative. I needed a creative outlet, but I also wanted to give back somehow,” she added.

With every collection based on different cultures, Bakhsh selects a cause to receive a percentage of the proceeds from items sold. These have included the UN High Commissioner for Refugees’ Syria crisis appeal, the Rohingya emergency fund, the Doctors Without Borders medical organization, and the Revive Kashmir long-term economic development program.




The Triangle Diamond piece is from Bakhsh’s latest collection, Kenza. (Supplied)

Bakhsh’s latest collection, Kenza, which is derived from the Arabic word “Kenz” meaning treasure, was launched on Saudi National Day.

“It is inspired by the Gulf ... Considering all the changes that are happening in Saudi Arabia at the moment, and all the women that are doing great things in the UAE and Saudi, and that all being highlighted, I thought it was the right time to finally do a collection dedicated to the region,” she said.

For every collection, Bakhsh looks into the cultures’ heritage, and that has applied to her recent release.




Bakhsh launched her brand in 2013. 

“A few of the pieces are inspired by really old Khaleeji jewelry, which usually used to be very chunky and made in silver. But my take on it is still consistent with my style. It is very dainty and symmetrical, but a lot more intricate than what they had in the past.”

Bakhsh, with a background in advertising, launched her brand in 2013. Most of her collections are in 18-karat gold with diamond precious and semi-precious stones. She also experimented with silver in one of her older collections, Chandi.


What We Are Reading Today: The Puritans: A Transatlantic History by David D. Hall

Updated 21 November 2019

What We Are Reading Today: The Puritans: A Transatlantic History by David D. Hall

This book is a sweeping transatlantic history of Puritanism from its emergence out of the religious tumult of Elizabethan England to its founding role in the story of America. 

Shedding critical new light on the diverse forms of Puritan belief and practice in England, Scotland, and New England, David Hall provides a multifaceted account of a cultural movement that judged the Protestant reforms of Elizabeth’s reign to be unfinished. Hall’s vivid and wide-ranging narrative describes the movement’s deeply ambiguous triumph under Oliver Cromwell, its political demise with the Restoration of the English monarchy in 1660, and its perilous migration across the Atlantic to establish a “perfect reformation” in the New World.

A breathtaking work of scholarship by an eminent historian, The Puritans examines the tribulations and doctrinal dilemmas that led to the fragmentation and eventual decline of Puritanism. It presents a compelling portrait of a religious and political movement that was divided virtually from the start.

In England, some wanted to dismantle the Church of England entirely and others were more cautious, while Puritans in Scotland were divided between those willing to work with a troublesome king and others insisting on the independence of the state church.