Saudi designer’s humanitarian slant puts sheen on jewelry brand

Sheen combines artistry and social causes. (Supplied)
Updated 06 November 2019

Saudi designer’s humanitarian slant puts sheen on jewelry brand

DUBAI: All too often jewelry designers boast only of sparkling gold and attention-grabbing diamonds, so it is refreshing when humanitarian causes are at the heart of their creations.

Saudi designer Nosheen Bakhsh, founder of jewelry brand Sheen, is one such passionate example, combining her artistry for the Dubai-based label with social causes.




Most of her collections are in 18-karat gold with diamond precious and semi-precious stones. (Supplied)

Bakhsh, of Kashmiri origin, told Arab News: “The purpose (of moving into jewelry) was that I wanted to combine my passions. I wanted to come up with the perfect job. So that helped establish the founding principles of the brand: Design, culture and humanity.

“I knew that whatever I wanted to do needed to be creative. I needed a creative outlet, but I also wanted to give back somehow,” she added.

With every collection based on different cultures, Bakhsh selects a cause to receive a percentage of the proceeds from items sold. These have included the UN High Commissioner for Refugees’ Syria crisis appeal, the Rohingya emergency fund, the Doctors Without Borders medical organization, and the Revive Kashmir long-term economic development program.




The Triangle Diamond piece is from Bakhsh’s latest collection, Kenza. (Supplied)

Bakhsh’s latest collection, Kenza, which is derived from the Arabic word “Kenz” meaning treasure, was launched on Saudi National Day.

“It is inspired by the Gulf ... Considering all the changes that are happening in Saudi Arabia at the moment, and all the women that are doing great things in the UAE and Saudi, and that all being highlighted, I thought it was the right time to finally do a collection dedicated to the region,” she said.

For every collection, Bakhsh looks into the cultures’ heritage, and that has applied to her recent release.




Bakhsh launched her brand in 2013. 

“A few of the pieces are inspired by really old Khaleeji jewelry, which usually used to be very chunky and made in silver. But my take on it is still consistent with my style. It is very dainty and symmetrical, but a lot more intricate than what they had in the past.”

Bakhsh, with a background in advertising, launched her brand in 2013. Most of her collections are in 18-karat gold with diamond precious and semi-precious stones. She also experimented with silver in one of her older collections, Chandi.


Lebanese actress Nadine Njeim undergoes 6-hour surgery after Beirut explosion 

Updated 21 min 22 sec ago

Lebanese actress Nadine Njeim undergoes 6-hour surgery after Beirut explosion 

DUBAI: Lebanese actress Nadine Nassib Njeim revealed on Instagram that she underwent a six-hour surgery after a massive explosion ripped through Beirut on Tuesday, killing over 100 people and injuring thousands. 

“Half my face and my body were covered in blood,” said Njeim, who lives close to the port area where the explosion happened, captioning a video – shot by someone else – of her damaged apartment.

“I thank God first, who saved my life. The explosion was close, and the scenes you see do not do it justice. If you visit the house and see the blood everywhere, you would be surprised as to how we are still alive,” the star, who has two children, wrote captioning the clip that shows shattered glass, cracked walls and broken furniture strewn all over her living room.

According to her post, the star went down 22 floors, barefoot and covered in blood and sought help from a man who was in his car. 

“He dropped me to the nearest hospital, but they refused to admit me because they were packed with wounded people,” she said. “He dropped me to another hospital where they immediately took me in and I underwent a six-hour operation.” 

The 36-year-old actress said her children were not home and are “fine and safe.”

Multiple Lebanese celebrities have also taken to social media to share videos of their destroyed homes. 

Singer Haifa Wehbe shared, on her Instagram Stories, clips of the destruction that ravaged her home. “We are all okay thank God. My house is next to the explosion,” she wrote to her followers before asking them to keep her house helper, who got injured in her head and eyes, in their prayers.

Clips circulated on social media of Lebanese fashion designer Dalida Ayach, who is also the wife of singer Ramy Ayach, in the hospital being treated for her injuries. 

Singer Elissa, who recently released a new album, took to Twitter to share pictures of the aftermath of the explosion. “It affected the metals and the properties this time, but who will bring back the dead? Who will bring back Beirut?” the star wrote.

Singer Ragheb Alama’s house also got destroyed, but luckily, he and his family were on a trip outside the city.

The ateliers of renowned Lebanese designers have also been ruined, including Maison Rabih Kayrouz and Ralph Masri’s flagship stores.

Taking to his Stories, Kayrouz shared videos of the damage caused by the explosion to his atelier. “Our courageous team trying to save… what could be saved!” the designer captioned one clip of one of the atelier workers pulling out clothing from the debris.