Justine Skye over the moon as she touches down in Dubai

Justine Justine Skye touched down in the UAE for the first time over the weekend. Getty
Updated 08 December 2019

Justine Skye over the moon as she touches down in Dubai

  • The rising star, who was a special guest at the 2019 edition of Sole DXB was ecstatic about being in the emirate
  • She isn’t the only artist living it up in Dubai right now

DUBAI: US singer and model Justine Skye touched down in the UAE for the first time over the weekend. The rising star, who was a special guest at the 2019 edition of Sole DXB, seemed to be ecstatic about being in the emirate as she shared a series of photos and videos on her Instagram Stories, including a video of her hotel room alongside the text “I can’t believe I’m in Dubai.”

The next snap included a screenshot of her location, and was captioned “Sorry, it’s just really wild that I’m this far away.” Not only is it the Los Angeles-based beauty’s first time in the UAE, but in the Middle East in general.

During her first day in the region, the 24-year-old sang live at a Farfetch event at the streetwear festival, shortly after one of her close friends, Palestinian musician and occasional model Fai Khadra, shut down the rooftop of the venue with a DJ set.

The “Don’t Think About It” singer, who was born Justine Indira Skyers, shared a video of Khadra behind the decks, writing: “Fai, how are we in Dubai?!”

Shortly after her performance, the budding musician headed to New York export Miss Lily’s, which she also made sure to document via social media.

Skye isn’t the only artist living it up in Dubai right now. Sole DXB brought together a number of talents, including the likes of American rapper Rico Nasty — her real name is Maria Kelly — who was one of the hotly-anticipated performers at the annual streetwear festival.

The 22-year-old was spotted taking in the desert, as she hit the dunes in a buggy, and enjoying a leisurely camel ride while wearing traditional garb.

“I had so much fun I can’t stop posting,” she captioned one of the many images of herself in the desert that she shared with her 1.2 million Instagram followers.

Also spotted in Dubai over the weekend was American rapper and actor Dave East. The artist, who rose to fame in 2014, is making the most of his time in the UAE. In addition to hitting up the Gold Souk decked out in traditional gear, East also frequented the exotic farm of Dubai-based Rashed Belhasa, more commonly known as “Money Kicks” to his 1.6 million Instagram followers. 


Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

Instagram/@rahafjambi
Updated 13 min 33 sec ago

Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

  • Jawa 7alawa will continue to launch more makeup products in the coming months

With the plethora of make-up brands introduced onto the market over the past few years and a growing public awareness regarding the controversial testing of products on animals, young startup brands are increasingly incorporating a cruelty-free approach into their ethos.
Jawa 7alawa, a Saudi cruelty-free makeup brand launched last month, is the brainchild of social media influencer Rahaf Jambi.
The name ‘Jawa 7alawa’ is Hejazi slang used to compliment girls of Javanese descent — ‘Jawa’ being a term used to refer to Javanese people and ‘7alawa’ meaning sweets or candy. The number 7 is used in Arabized English to substitute a pharyngeal letter nonexistent in English.
Jambi has launched three items: The faux-mink Rahaf and Hatoon Lashes, and an eyeliner pen that acts as an adhesive glue and that also contains magnetic properties for those who wish to use magnetic clip-on lashes. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by رهف جمبي (@rahaf.jambi) on

The lash sets were inspired by Jambi and her sisters —  Rahaf, Hatoon, Jumana, Hams and Kenda — representing each of their respective personalities.
Rahaf Lashes are bold, dramatic and daring, while Hatoon Lashes are described as soft and sophisticated.
Jambi started developing the brand during quarantine, when she felt that she finally had the time to realize her goals.
“I’ve always wanted to create something for myself. I used to continuously postpone this idea, but during the quarantine, I felt like I had the time to sit and think and actually get something out of this pandemic,” she told Arab News.
At the heart of Jambi’s brand is a desire to shed light on animal rights and environmental sustainability.
“Whenever I try to buy lashes, they always turn out to be mink lashes. It’s not cruelty-free, and it’s against my values. I wanted to achieve the same sort of high-quality lashes, which feel like mink lashes, without using cruel practices.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by رهف جمبي @rahaf.jambi) on

“One percent of the profits will go to animal charity organizations. You’re not only buying, you’re giving back,” she added.
The lash containers are candy-shaped and are sustainable as well.
“One of my brand’s main values is sustainability. It is a pretty container that can be used well after the lashes are gone, instead of just being thrown away,” she said.
The brand stressed the importance of including all types of eye shapes so that no woman has to struggle to find the perfect lashes.
“I have hooded eyes, a common Asian characteristic. It’s hard for me to find something that’s of good quality and that I actually like and can use multiple times. There is usually only one type that suits hooded eyes, but with Jawa 7alawa, I created a wide variety of lashes to suit every shape and style,” Jambi said.
She added: “The materials used are soft, luxurious and of high quality. I wanted to add something new to the market.”
Jambi has experienced cyberbullying as a social media influencer interested in beauty.
“I’ve been told my features weren’t pure Saudi and comments of that sort. I’ve even heard comments from people saying I wasn’t proud of my roots. I feel like I took something I was insecure about and I turned it into something powerful,” she said.
 Jawa 7alawa will continue to launch more makeup products in the coming months. Keep up with the Saudi brand on Instagram (@Jawa7alawa).