Saudi jewelry designers reach sales worth SR10m via online shopping

The ‘Watan mn Dahab’ national competition for gold and jewelry concluded at the Jeddah Hilton Hotel. (SPA)
Updated 08 December 2019

Saudi jewelry designers reach sales worth SR10m via online shopping

  • ‘Watan mn Dahab’ secures visitors against commercial fraud

JEDDAH: Saudi specialists have revealed precautionary measures that should be taken during the purchasing process of jewelry and precious metal at the national competition for gold and jewelry “Watan mn Dahab,” which concluded on Friday at the Jeddah Hilton Hotel. 
Estimated yearly sales of Saudi jewelry designers via online shopping reached SR10 million ($2.7 million), but the experts have still urged caution, and spoke to visitors at the event on how to secure themselves against commercial fraud.  
In the “Jewelry Online Shopping” conference, jeweler Rami Bawajeeh reviewed designers’ needs, such as metals, stones, design, drawing, clarification and description. He also reviewed the importance of learning presentation skills, sales, pricing, and the constant update of information.
He stressed the importance of online shopping, which represents the future of sales in the world of gold and jewelry, and enables new opportunities in e-commerce.
Bawajeeh advised jewelry designers to acquire new skills and experience to keep up with the Saudi market’s developments. He said he expected substantial growth of up to 200 percent in the next five years, amid the electronic transformation in the Kingdom and the spread of social media platforms and modern technologies.  
The supervisor of creative design at the advertising department of the University of Business and Technology in Jeddah, Safa Merheb, spoke about creating and designing advertisements for jewelry during a lecture on the topic. She said precious metals required special care to highlight their characteristics, and further attract the public to buy them.
Jewelry designer Effat Bahmeddin presented the international standards for jewelry design during an interactive workshop about “metal formation through drawing and coloring”. She highlighted the fundamental principles recognized for coloring and drawing, and stressed the importance of studying to support talent in order to reach excellence and success in the sector of gold and jewelry.
Chadi Mohammed Al-Mofleh, operation manager at Solitaire Laboratories, spoke about the importance of securing consumers against commercial fraud, through a thorough examination of jewelry, in the “Your Guide to Buying Jewelry” lecture. He spoke about classifying diamonds, processed diamonds, industrial diamonds, precious stones and precious metals.
He addressed how to ensure jewelry’s purity upon purchase, the major components for each piece, and modern techniques used in the diamond and precious stones industry which make the detection of natural stones difficult for experts without the use of sophisticated equipment. He noted the necessity of sending precious stones, diamonds and jewelry to laboratories and issuing a certification to protect the buyer and merchant equally.
Jewelry designer Dalal Al-Aqeel told her success story. She started in 2015 and overcame many challenges to reach an international level, and launch her brand Talida Jewellery. She noted that her goal was to create unconventional jewelry to keep pace with the market and satisfy the desires of women looking for sophistication and excellence.


Fahad Al-Azzam, assistant deputy minister for empowerment at the Saudi Ministry of Health

Updated 14 August 2020

Fahad Al-Azzam, assistant deputy minister for empowerment at the Saudi Ministry of Health

Fahad Al-Azzam has been the assistant deputy minister for empowerment at the Ministry of Health since September 2019.
He has also been the general manager for enterprise at the ministry’s project management office since July 2016, where he developed and implemented a standard set of project management processes and models, and built the framework and updated it to account for developments and best practices.
It was announced on Monday that Al-Azzam’s role as assistant deputy minister for empowerment has been extended for another year.
Al-Azzam obtained a bachelor’s degree in electrical engineering at King Fahd University of Petroleum and Minerals, Dhahran, in 2007. He studied abroad in the US, obtaining a master’s degree in engineering and technology management from the University of Bridgeport, Connecticut, in 2014.
Prior to his current position, Al-Azzam worked as a cooperative trainee at the Saudi Electricity Co. between May and October 2006.
At the Advanced Electronics Co., he worked as an assistant field service engineer between July 2007 and May 2009, and technical support and field service engineer between May 2009 and December 2010.
At the Saudi Food and Drug Authority, he worked as senior electrical engineer at their radiation safety department between January 2011 and February 2015.
He developed a safety program for exporting and importing electronics devices to and from Saudi Arabia and worked at controlling the risk resulting from the use of radiation-emitting devices. He also worked there as a project manager at their project management office between February 2015 and July 2016.