Nike launches its first range of modest swimwear that caters to hijab-wearing athletes

Nike announced the arrival of the company’s first full-coverage swimsuits. Supplied
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Updated 11 December 2019

Nike launches its first range of modest swimwear that caters to hijab-wearing athletes

  • Nike announced the arrival of its first range of full-coverage modest swimwear in Dubai on Tuesday
  • The new collection comes with water-resistant leggings, tunics and a hijab

DUBAI: Nike’s latest innovation is a game-changing one. Following the launch of its highly-successful Nike Pro Hijab in 2017, the athletic giant has just unveiled its brand new range of modest swimwear that caters to hijab-wearing women and is set to change the face of sport globally. 

Aptly entitled the “Victory Swim Collection,” the body-skimming range includes a full-coverage, water-repellent swimsuit in addition to separate options, such as tunic tops, swim leggings and a hijab that can be worn together or mixed and matched. 

The size-inclusive collection was inspired when the Nike swimwear design team took a trip to South East Asia, where they observed children swimming in co-ed pools, but no mothers. 

“We realized that there are some women who are under-served,” noted Martha Moore, Vice President of Design at Nike, during the unveiling of the collection in Dubai this week.




Aptly entitled the “Victory Swim Collection,” the body-skimming range includes a full-coverage, water-repellent swimsuit in addition to separate options. Supplied

“Our goal at Nike is to make sport a daily habit from when you’re really little to when you’re really old and I was seeing people not feeling comfortable in the water because they didn’t have the right innovation or the right product to wear to be able to do any sport in or around the water,” she added.

The first step the Nike designers took before creating the prototype was to speak with female swimmers from diverse communities, to discuss the need for high-performance, modest swimwear. 

The sportswear brand went on to create the first prototype, which they gave to several women to test out. The feedback from the women was virtually the same, pointing out the desire for garments that are not tight, but are lightweight and water-resistant. 

Taking the feedback into consideration, the Nike designers created an updated version, resulting in a body-skimming garment made out of yarn, nylon and spandex knit fabric. The designers added a DWR finish so that the quick-drying material doesn’t absorb, but repels, water. 

Additionally, each swimsuit is equipped with a built-in Nike Pro Shape Bra with perforated cups so that water drains through as one swims. Meanwhile, the Swim Hijab features an integrated mesh pocket that holds hair in place to eliminate strands from getting loose or undone in the water.




Each swimsuit is equipped with a built-in Nike Pro Shape Bra with perforated cups so that water drains through as one swims. Supplied

The new range of swimwear was tested out by athletes, including the first Emirati figure skater Zahra Lari, and this time around, the responses were more positive. “When I first heard the news, I was super excited. I knew it was going to be life-changing,” shared Lari. 

“It’s beyond amazing for the Muslim and hijabi community,” added Egyptian athlete and Nike + Run Club Coach Manal Rostom. 

But the high-performance gear, which was two-years in the making, doesn’t only cater specifically to Muslim athletes but to all women who desire modest or protective options. With UPF 40+, the head-to-toe swimwear is perfect for women who suffer from skin cancer or who wish to shield their body from the sun’s UV rays in addition to those who desire to dress conservatively while swimming. 




The high-performance gear, which was two-years in the making, doesn’t only cater specifically to Muslim athletes but to all women who desire modest or protective options. Supplied

“I don’t wear the hijab, but when I go diving or swimming, I do want to dress modestly,” shares Nouf Al-Osaimi, Saudi Arabia-born diver. “So this collection makes me feel more empowered and I really think it’s going to break stereotypes.”

Adding to her statement, Moore said, “During the design process, we didn’t want to just address the elite performer but the everyday person who wants to be around the water. Whether they’re paddle-boarding or just lounging by the beach.” 

The Nike Victory Swim Collection will be available from Feb. 1 online and at select global retailers, including Nike Dubai. 


Wedding gown of UK's Princess Beatrice goes on show

Updated 23 September 2020

Wedding gown of UK's Princess Beatrice goes on show

  • Also to go on display at Windsor will be Beatrice's wedding shoes, made by Valentino, and a replica of her bridal bouquet
  • However, the Queen Mary diamond fringe tiara, which the queen wore for her own wedding in 1947 and lent Beatrice for the day, will not feature

WINDSOR, England: The gown worn by Britain's Princess Beatrice at her scaled down wedding two months ago goes on display to the public on Thursday at Windsor Castle where her "secret" marriage took place.
Beatrice, Queen Elizabeth's granddaughter, tied the knot with Edoardo Mapelli Mozzi at the castle to the west of London in July in a private ceremony without the usual pomp and fanfare that royal weddings usually attract.
The couple had planned to marry in May but the coronavirus lockdown, which restricted the number of guests, forced them to reschedule and have a low-key ceremony instead which was only attended by close family including the 94-year-old monarch.


For the occasion, Beatrice, 32, the elder daughter of Prince Andrew, the queen's second son, and Sarah, Duchess of York, wore a remodelled taffeta, ivory dress designed by Norman Hartnell which Elizabeth herself first wore in the 1960s and loaned to her granddaughter for the wedding.
The ninth-in-line to the British throne was reunited with her dress at the castle on Wednesday for a photocall to publicise the upcoming display.
"This royal wedding dress is particularly unique because I think it's the first time in royal history and certainly in modern royal history, say from the 18th or 19th century onwards, that an existing dress ... has been reworn and turned into a wedding dress," said the display's curator Caroline de Guitaut.


"So it's a very special, very unique piece."
Also to go on display at Windsor will be Beatrice's wedding shoes, made by Valentino, and a replica of her bridal bouquet. However, the Queen Mary diamond fringe tiara, which the queen wore for her own wedding in 1947 and lent Beatrice for the day, will not feature.