KFC apologizes for ‘sexist’ Australian ad

Some took to Twitter to label the ad “funny” and said there was no need for KFC to apologize. (File photo: Reuters)
Short Url
Updated 21 January 2020

KFC apologizes for ‘sexist’ Australian ad

  • The ad shows a woman dressed in a short playsuit as she looks at her reflection in the window of a parked car
  • The Zinger Popcorn box ad has so far garnered over 60,000 views

KFC on Tuesday apologized for an advertisement in Australia that shows two boys ogling at a woman's low-cut top, after calls from a local campaign group to boycott the fast-food giant over the ad it called “sexist.”
The 15-second ad, which has been running on television for the past three weeks and is also posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit  as she looks at her reflection in the window of a parked car.
The car’s window then rolls down to show two young boys staring at the woman, before she smiles and says, “Did someone say KFC?“
The Zinger Popcorn box ad has so far garnered over 60,000 views with over 160 dislikes and 700 likes on YouTube.
“We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” a spokesperson for Yum Brands-owned KFC’s South Pacific unit said.
While many viewers did not approve of the ad, some took to Twitter to label the ad “funny” and said there was no need for the company to apologize.
Collective Shout, a group which campaigns against the objectification of women, condemned the ad and said it was a “regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure.”
“Ads like this reinforce the false idea that we can’t expect better from boys. It is another manifestation of the ‘boys will be boys’ trope, hampering our ability to challenge sexist ideas which contribute to harmful behavior toward women and girls,” the group’s spokeswoman, Melinda Liszewski, said.
Last month, exercise bike maker Peloton Interactive Inc. faced heavy criticism for its Christmas advertisement, in which a woman receiving the company’s bike as a gift from her husband was called “sexist” and “dystopian” on social media.
Some said the husband was “controlling” and “manipulative” as buying his wife an exercise bike suggested that she needed to lose weight.
Both ads were criticized nearly a month after they were first published on online media and television.


Couple run Dubai balcony marathon to beat coronavirus blues

Updated 29 March 2020

Couple run Dubai balcony marathon to beat coronavirus blues

  • The couple covered 42.2km by running more than 2,100 laps
  • The whole distance took them 5 hours, 9 minutes and 39 seconds

DUBAI: A South African couple who ran a marathon on the balcony of their Dubai apartment, streaming it online, plan to take the project global to help people shake off the coronavirus blues.

Collin Allin, 41, and wife Hilda covered the 42.2-kilometer distance by running more than 2,100 laps of their 20-meter long balcony from dawn on Saturday.

A stopwatch provided by the couple shows they covered the distance in five hours, nine minutes and 39 seconds.

“We did it ... #balconymarathon,” Allin said on Instagram, congratulating his wife on her first ever marathon and thanking the virtual crowd that cheered them on.

“Thank you for all the love and support for doing something silly... was great to have you all along for the ride,” he said.
The couple’s 10-year-old daughter Geena acted as race director, putting up signs marking “start” and “turn around” and providing her parents with water and snacks as well as inspirational music.

Allin said he planned to organize a “bigger, global and more inclusive run next” where people who are under lockdown but keen to stretch their legs can join for a few kilometers or more.
“This is about giving people something else to think about,” Allin told AFP. “It’s about getting people to connect, as everyone is worried about the impact of coronavirus.”
The pandemic has wiped out international sporting schedules and triggered lockdowns that have limited options for outdoor exercise in many countries, but enterprising people have found ways to fit in a workout.
Elisha Nochomovitz, a 32-year-old who lives near the French city of Toulouse, ran a marathon on his balcony which measures just seven meters.
He reportedly managed the feat in six hours and 48 minutes, nearly double his best marathon finish time.