GESALO to boost Saudi-German trade ties

From left, Sarah Ayed Al-Ayed, board member, JCCI; Holger Ziegeler, German consul general; Mohammed Yousuf Naghi, JCCI chairman; Dr. Dalia Samra-Rohte, delegate of GESALO; Dr. Martin Wansleben CEO, Association of German Chambers of Industry and Commerce; Imad Mohammed Hashem, secretary-general of JCCI; Khaled Al-Juffali, chairman, E.A. Juffali and Brothers; and Dina Hasan Al-Nahdi, board member, JCCI.
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Updated 05 February 2020

GESALO to boost Saudi-German trade ties

The Jeddah Chamber of Commerce and Industry (JCCI) hosted the opening of the German-Saudi Liaison Office for Economic Affairs (GESALO), the official representative of German industry in the Kingdom, with aims to enhance the bilateral relationship and promote trade between the two countries. 

Those present on the occasion included CEO of the Association of German Chambers of Industry and Commerce Dr. Martin Wansleben, Delegate of GESALO Dr. Dalia Samra-Rohte, Consul General of Germany in Jeddah Holger Ziegeler, Chairman of the Board of Directors of the JCCI Mohammed bin Yusuf Naghi, Secretary-General Imad bin Muhammad Hashem, and a number of representatives of the Saudi-German business community.

Dr. Samra-Rohte said that a permanent German Desk in Jeddah will play a major role in exploring investment opportunities in both countries and strengthening Saudi-German trade relations throughout the Kingdom, with the support of the main office In Riyadh and the German Desk in the Eastern Province, which will allow GESALO to cover more sectors of the Saudi economy closely, in line with the Kingdom’s Vision 2030.

Dr. Samra-Rohte described the opening of the German office in Jeddah as a milestone for GESALO during a period of great economic development in the Kingdom, expressing her happiness on being able to experience these positive developments. While the city of Jeddah offers a lot, the greatest potential lies within the logistics sector and the advancement in the tourism sector.

Consul General Ziegeler said the German Desk in Jeddah supports joint efforts to strengthen German-Saudi economic relations, as it is an official representation of German industry and trade in Saudi Arabia, and will provide all the information that serves the business community and investment opportunities in different sectors.

GESALO is part of the network of German Chambers of Commerce Abroad (AHKs), which has 140 offices in 92 countries around the world. The German office in the Kingdom has been operating as a nonprofit organization for more than 40 years.

The network of German Chambers of Commerce Abroad is an institution for promoting German foreign trade, and the Association of German Chambers of Industry and Commerce (DIHK) coordinates and develops the network. It is funded by the German Federal Ministry of Economic Affairs and Energy (BMWi).


Digital transformation to create 1 million Saudi jobs

Updated 21 September 2020

Digital transformation to create 1 million Saudi jobs

Speakers and experts at an international conference revealed that an estimated 1 million jobs are expected to be created in the Kingdom over the next five years, due to the acceleration of digital transformation in several industries and sectors during the COVID-19 pandemic.

Nasser bin Suleiman Al-Nasser, chief executive of the STC Group and head of the Digital Transformation Working Group of the Saudi B20 business group, participated in an interactive session titled “Digital Transformation: The Future After the COVID-19 Pandemic,” which was held recently and included the participation of representatives from the B20 business group in 20 countries.

Al-Nasser explained that future jobs will depend entirely on technology and innovation, noting the gender disparity in the field of technology. It is therefore significant to empower women entrepreneurs and work together with governments to create targeted employment programs, designed to involve and qualify women in the technical sector while encouraging their promotion to leadership positions.

“We need to ensure that young women receive training and guidance when they enter the job market or start their own businesses, and the Kingdom has adopted many initiatives and investments to qualify young men and women through education,” he said. “In 2019, the Kingdom allocated SR1 billion ($266 million) to support universities in preparing students for the job market.”

The Saudi B20 and OECD (Organization for Economic Cooperation and Development) organized a virtual meeting, where a number of key government actors and G20 members presented recommendations and exchanged experiences on future investments, digital transformation, sustainability and 5G-based digital solutions.

The Saudi business group is committed to providing recommendations that promote the implementation of robust policies through transparent dialogue and constructive cooperation with all relevant parties, supported by a group of international organizations that act as knowledge and communication experts. It is the official platform of the business community at the G20 summit, and plays a representative role for the private sector before the group.

Maadad Al-Ajmi, head of the working group of the B20 Saudi Arabia Integrity and Compliance and vice president and general counsel for legal affairs at STC, participated in a session dedicated to compliance and integrity. Nasser Al-Jareed, head of the Workers’ Communication Group of the B20 and director of the Workers’ Committees Support Program at STC, was also a participant.

The Kingdom has taken qualitative steps toward ensuring a speedy development toward digital transformation through the adoption of state-of-the-art telecommunications and ICT technology, thereby facilitating the transformation toward a knowledge economy and e-commerce. These efforts ultimately aim to achieve higher satisfaction rates and quality of living for both citizens and residents, facilitating their everyday lives.