Dubai fitness influencer in hot water over comments amid coronavirus crisis

The influencer (not pictured in this stock photo) raised the issue of running outdoors. (Shutterstock)
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Updated 25 March 2020

Dubai fitness influencer in hot water over comments amid coronavirus crisis

DUBAI: On Monday, Dubai-based influencer Semia Azaiz, who goes by “The Trendy Frenchie” on Instagram, uploaded a series of videos on her account seemingly implying that her followers should go against the advice of health authorities regarding staying at home as much as possible in order to prevent the further spread of coronavirus, prompting several Twitter users to report the video by tagging the Dubai Police.

On Tuesday, Dubai Police announced that a member of the public had been arrested for "showing her indifference to the #StayHome national campaign."

"Dubai Police has arrested a European national of Arab origin for posting a video showing her indifference to the #StayHome national campaign and encouraging people to defy authorities' social distancing instructions. Legal measures were taken against her. The case has been referred to the Federal Public Prosecution for Information Technology Crimes. Dubai Police stresses the importance of residents fully complying with directives issued by authorities to safeguard public health," it tweeted on Tuesday evening. 



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#repost @dubaimediaoffice ・・・ شرطة دبي تلقي القبض على شابة أوروبية من أصول عربية بثت مقطع فيديو يظهر عدم اكتراثها بمبادرة #خلك_في_البيت والتعليمات الصحية والأمنية الحالية، وتحولها إلى نيابة مكافحة جرائم تقنية المعلومات بالنيابة العامة الاتحادية. الشرطة تؤكد أهمية الالتزام بالتعليمات حفاظاً على السلامة العامة، وتحذر من مخالفتها. عقوبة الحبس وغرامة لا تقل عن 200 ألف درهم ولا تتجاوز مليون درهم، أو إحدى العقوبتين، لكل من دعا أو حرض بأي طريقة تقنية أو وسيلة معلوماتية لعدم الانقياد إلى القوانين والأنظمة المعمول بها في الدولة. . Dubai Police has arrested a European national of Arab origin for posting a video showing her indifference to the #StayHome national campaign and encouraging people to defy authorities' social distancing instructions. Legal measures were taken against her. The case has been referred to the Federal Public Prosecution for Information Technology Crimes. Dubai Police stresses the importance of residents fully complying with directives issued by authorities to safeguard public health. Inciting non-compliance with safety measures will lead to imprisonment and/or a fine of between AED200,000 and AED1 million.

A post shared by Dubai Police شرطة دبي (@dubaipolicehq) on

In the video posted by the influencer, she seems to mock the measures. 

“Finally, we’re going for a run,” said Azaiz who is seen outside with one of her friends. “I wanted to tell you that yesterday I went for a run with my friend and I was afraid to put up a video because two days ago when I was running and when I told people they should go out and do whatever they want, I have been attacked on social media, I was called irresponsible and crazy,” she continued.

“However, I’m doing small runs. I’m by myself or I bring a friend with me because I don’t want to make anyone unhappy and I don’t want to take any risks. But what I’m saying is you don’t have to take part in this campaign, staying at home,” she said. 

“Do whatever you wanna do, no matter what’s out there. If you want to leave the house, go for a walk or go for a run, just do it. Stay positive and stop adding to this drama staying at home. Why are you staying at home?” she said to her 41,000 Instagram followers in the now-deleted videos, which have garnered immense backlash on social media since their upload — some users even reported the clips to Dubai Police.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by The Trendy frenchie(@the_trendy_frenchie) on

Today, Reebok MENA released a statement saying that they are cutting ties with the influencer over her comments.

“Reebok MENA, in no way shape or form, endorses the activities of @the_trendy_frenchie and has immediately suspended all collaborations with her,” wrote the athletic label. “She previously attended a Reebok event in January and posted recently. Her comments are misleading and do not represent the core values or principles that the brand stands for. We encourage the entire community to stay at home and practice social distancing,” said the statement. 




Instagram/@reebokmena

Azaiz’s comments came just after the Crown Prince of Dubai, Sheikh Hamdan, took to Instagram and Twitter to share a lengthy, heartfelt plea urging the residents of UAE to stay home amid the rapidly spreading coronavirus. 

Meanwhile, on Monday night, Dubai’s Burj Khalifa lit up with the message “Stay Home... Stay Safe.”

 
 
 
 

 
 
 
 
 
 
 
 
 

#StayHome #خلك_في_البيت

A post shared by Burj Khalifa (@burjkhalifa) on


Missing your salon? How to care for your hair while you #StayHome

We speak to a hair expert on the dos and don’ts of at-home hair care. (File/Instagram)
Updated 30 March 2020

Missing your salon? How to care for your hair while you #StayHome

DUBAI: As salon-goers face the closure of spas, salons and barbershops, we speak to Haneen Odeh, founder of UAE’s Snob salon for her take on the dos and don’ts of at-home hair care.

Many men and women who rely on salon visits to keep their lengths healthy could be left wondering what to do between now and their next visit to a professional hair stylist. But just as important is what not to do (read: DIY trim job) to avoid ruining your hair and having to impose your own personal period of self-isolation once the pandemic is over due to a ruined haircut you tried to pull off in the bathroom mirror.

Don’t bleach your own hair
“For those who usually go to the salon to dye their lengths blonde, roots may be starting to show now. And while it might be tempting, I would strongly urge to not bleach your own roots. Lightening dark hair is a very complex multi-step process that requires years of experience and professional grade products only available at salons. Bleaching your hair incorrectly might result in burning and damaging your hair. Instead, opt for a root spray such as the L'Oreal Paris Magic Root Cover Up Concealer Spray. Otherwise, you can always conceal your dark roots with a headband or try wrapping your hair up with a scarf.” 

Do deep conditioning treatments
“Use this time to nourish your hair with a deep conditioning treatment. A lot of people simply apply it in the shower on wet hair for a few minutes and call it a day, but that way means that your lengths aren’t getting the full benefits of the product. Think of hair like a sponge, when it’s wet, it’s already full of water and cannot absorb anything more. So to make sure the product is fully absorbed into your locks, towel dry your hair after shampooing and then apply the treatment. Leave it on for 15-20 minutes and then rinse. You’ll see a huge difference.” May we suggest The Let It Go Circle hair mask from Davines, which is designed to boost hydration and revitalize dry and brittle strands?  

Don’t pick up the scissors
“When you’re bored, it might be tempting to pick up the scissors but, and I can’t stress this enough, don’t trim your own bangs or make any big changes to your hair cut on your own. It will inevitably go wrong and you will end up paying more to get it fixed in the long run. Try out some new hairstyles instead. There are plenty of tutorials on YouTube so experiment a little and get your hair professionally cut once it’s safe to do so.”

 Don’t over wash
“The more you wash your strands, the more you strip the scalp of its natural oils, and that in turn makes the scalp produce even more oil, which causes you to wash your hair more often — and the cycle goes on and on. Now is the perfect opportunity to give your lengths a break and cut down on the washing. Your hair might get oily, but once the adjustment period is over, you will notice that it will require less frequent washing.”

Do try scalp treatments
“Too often, we pay attention to the lengths of our hair and give our scalp no attention. But caring for your scalp improves the overall health of your tresses, stimulates hair growth and gets rid of dandruff due to product buildup. Scalp treatments range from serums to salt scrubs, so pick a product that suits your hair needs. Le Labo's basil-scented Scrub Shampoo uses black sea salt and menthol to clear away dirt and cool scalps down.”