Apple works with White House to release ‘COVID-19’ app

The app will be available in the app store as “COVID-19.” (File/AFP)
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Updated 27 March 2020

Apple works with White House to release ‘COVID-19’ app

  • The app will ask users questions about symptoms, location and risk factors and then provide the appropriate up-to-date guidance from the CDC
  • The app will also answer frequently asked questions about the coronavirus disease with official information from the CDC

WASHINGTON: Apple Inc. and the White House said on Friday that the iPhone maker worked with the Trump administration and federal agencies to release an app that will direct users to guidance from the Centers for Disease Control on the disease caused by the coronavirus.
The app, which will be available in the app store as “COVID-19,” will ask users questions about symptoms, location and risk factors and then provide the appropriate up-to-date guidance from the CDC, White House officials said.
The app will also answer frequently asked questions about the coronavirus disease with official information from the CDC.
Based in northern California, Apple’s headquarters have been under lockdown orders for more than a week. Apple Chief Executive Tim Cook earlier this week said that the company had donated 10 million protective masks to US health care groups after using Apple’s supply chain team to locate and buy the masks.


Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers

Updated 10 August 2020

Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers

  • The “demand for TV-quality mobile content is growing faster than ever,” with 87 percent of Saudis watching more videos on their smartphone
  • Saudis spend a daily average of four hours on their mobile phones for entertainment

DUBAI: The majority of Saudis are watching videos on the mobile phones, according to a report commissioned by social media giant Snap Inc.

The study, conducted by independent market research company The National Research Group, examined how the younger generations – Gen Z and Millennials – consume mobile content in their daily lives.

It noted that “demand for TV-quality mobile content is growing faster than ever,” with 87 percent of Saudis watching more videos on their smartphone than a year ago.

The research also showed 96 percent of the surveyed population preferred videos that appear vertically on their screens because they are “more personal” while 94 percent described this format as “more immersive.”

“We have seen a drastic shift in how people choose to communicate and consume media and mobile video has become at the forefront of storytelling,” Hussein Freijeh, Middle East and North Africa Regional Director of Snap Inc., said in release.

Saudis spend a daily average of four hours on their mobile phones for entertainment, the research found, much less in comparison to an hour and 58 minutes spent watching TV.

The younger generations also showed more preference towards short-form videos, saying they fit better into their routines.