DUBAI: Saudi Arabia’s Amy Roko is the star of Benefit Cosmetics Middle East’s first ever music video. Entitled “GirlGang!” the hip hop clip also features Saudi R&B singer Roya, Jeddah-based TikToker Shahad and a 17-year-old Emirati make-up artist who goes by the name Sara.
Written, produced and directed by Dubai-based producer and filmmaker Angy Jamma, and shot entirely within the Gulf, the music video draws inspiration from traditional Saudi homes and is set against an all pink Al-Balad-inspired backdrop replete with traditional houses, a pink logaimat kiosk and a traditional café.
“Thanks @benefitmiddleeast, working with you guys was a pleasure! You guys did an amazing job. I can’t believe I looked this good omg,” wrote the Saudi rapper on Instagram alongside a snippet of the pink-infused video.
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أغنية بنيفيت اللي اشتغلت معاهم فيها نزلت !!!!!!! اللي يبغى يشوف الغنية كاملة موجودة على اليوتيوب حطيتلكم هي في البايو شوفوها و اللي يقدر يحفظها يرسلي في الخاص بشوف إبداعكم Thanks @benefitmiddleeast , working with you guys was a pleasure! You guys did an amazing job I can’t believe I looked this good omg البنات الرهيبين اللي كانوا معايه @itsara.ae @royamusic_official @shahad.525 #GIRLGANG
“At Benefit, we stand for more than just makeup,” said Alireza Danai, Benefit Cosmetics Middle East General Manager.
“Saudi Arabia is one of the biggest markets for rap music in the Arab world, but rap still remains a male dominated musical genre. This project is about giving the mic to women, and it was important for us to work exclusively with young talents from this region to convey our message, using their voice.”