DUBAI: You may be familiar with Freek, one of the biggest Arabic drill artists to come from the region, and this weekend, the rapper unveiled his latest music video for “Mush Fathi” – which means “I’m busy” in Arabic.
The setting is a roof top, the dress code is luxury streetwear and the message is clear: The artist is indeed busy.
Between churning out new music, the Somali artist, who was born Mustafa Ismail in the UAE, can be credited for pushing the sub-genre of hip hop, which was popularized by Chicago rapper and Kanye West co-signee Chief Keef, to the forefront in the Arab world. His unique sound, which combines Arabic lyrics with menacing trap-influenced beats, has landed him slots at acclaimed festivals including Sole DXB and the Abu Dhabi Grand Prix.
In his ongoing pursuit of pioneering the sub-genre of hip hop in the Middle East, he has garnered a legion of fans that extend beyond the Gulf. A quick scroll through the YouTube comment section of his widely-viewed music videos reveals a following that encapsulates Libya, Egypt, Sudan, Jordan and even goes as far as Canada.
And Freek wasn’t the only UAE-based artist to drop a new music video this week. Kuwait-born DJ and model Basil Al-Hadi, who goes by the moniker Karrouhat, also treated his fans to a surprise new musical release. The DJ posted the clip for “Nefsi Aghaneelik” on YouTube on Saturday.