DUBAI: Luxury watchmaker and jeweler Piaget revealed its new campaign this week, starring ten exceptional women pioneers in varying fields, ranging from cinema and art to music and design. Among the women chosen to star in the campaign is Yemeni-Emirati singer Balqees Fathi.
Fathi features in the Extraordinary Women campaign – which was shot in Los Angeles – alongside award-winning actresses Jessica Chastain and Cynthia Erivo, South Korean star Kong Hyo-Jin, US entrepreneurs Shiva Safai and Olivia Palermo, American actress Constance Wu, Chinese artist Chen Man and founders of Red Carpet Advocacy Arianne Phillips and Carineh Martin.
“No stranger to the limelight meet shining star of the stage @balqeesfathi. A ground-breaking singer who uses her platform to raise women up, sharing her extraordinary with people around the world,” wrote Piaget on its official Instagram page alongside a clip of the singer.
A UN Champion for Women’s Rights in the Middle East, Fathi continuously uses her platform to shed light on important humanitarian causes. As part of her philanthropic work, the 31-year-old visited Yemeni refugee camps in Djibouti and launched the #DontCoverItUp campaign, which aims to raise awareness on domestic abuse.
She is also the first Arabic singer to appear on Saudi national television, 40 years after singers Fairouz, Sabah and Umm Kulthum.
It’s all these reasons and more that make her an exceptional woman and a perfect fit for Piaget’s new campaign.