As Egypt’s coronavirus numbers continue to rise and people prepare for another month self-isolating at home, the negative impact on their wellbeing has been clear, and everyone is looking forward to the day it is safe to go outside without fear.
Amid the uncertainty, Sensodyne wants to help raise spirits and encourage Egyptians to live a life free of sensitivity.
The brand and its agency Isobar (part of Dentsu Aegis Network MENA) teamed up with singer-songwriter Ahmed El-Ruby and other famous personalities, including Injy El-Mokaddem and Coucla, to produce an upbeat song and music video to help people live life to the fullest and learn new things throughout this period.
The light-hearted campaign gathered people of influence to spread positivity during this difficult time and quickly went viral, reaching No. 2 on the Top Egyptian Songs on Anghami.
