Saudi Arabia leads shortlist for WARC Prize for MENA Strategy 2020

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Updated 09 July 2020

Saudi Arabia leads shortlist for WARC Prize for MENA Strategy 2020

WARC has announced the shortlist for this year’s WARC Prize for MENA Strategy 2020.

Twenty case studies spanning a range of product categories have been shortlisted for the prize, including Etisalat Misr in Egypt, Donner Sang Compter in Lebanon and the Saudi Telecom Co (STC).

Saudi Arabia leads with seven country-specific campaigns shortlisted. Three of them are by Wunderman Thompson KSA, three by FP7 McCann (Dubai and Riyadh offices) and one by TBWA\RAAD.

The UAE follows with five campaigns, Lebanon with three, and Egypt and Tunisia with one each.

Three of the shortlisted papers are for campaigns that ran in more than one country in the region.

The WARC Prize for MENA Strategy was launched four years ago with the aim of spurring strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.

“Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth,” WARC said in a statement.

“Entrants will be expected to show a link between their strategies and the results of the marketing activity.”

The competition is free to enter and has a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards. The winners will be announced on Aug. 5.

Commenting on the shortlist, jury chair Tarek El-Kady, Senior Marketing Director, McDonald's Middle East & Africa, said:

“This year’s MENA prize shortlist showcases some of the very best strategic thinking in the region that embraces the changes the industry is witnessing and has led to tangible business growth,” said Tarek El-Kady, jury chair and senior marketing director for McDonald’s Middle East & Africa.

 

The shortlisted entries are:

Campaign: Art Gap

Brand: Standard Chartered Bank (SCB)

Agency: TBWA\RAAD

Country: UAE
 

Campaign: The Uncovered

Brand: Ahmini (Tunisie Telecom)

Agency: Wunderman Thompson Tunis, Ahmini

Country: Tunisia
 

Campaign: Who Said Men Don’t Cry?

Brand: Burger King

Agency: Wunderman Thompson KSA 

Country: Saudi Arabia

 

Campaign: Burjer Kinj

Brand: Burger King

Agency: Wunderman Thompson KSA

Country: Saudi Arabia

 

Campaign: Conquer Everywhere

Brand: Nissan Patrol, Nissan

Agency: TBWA\RAAD

Country: UAE, Kuwait, Oman, Qatar, Bahrain
 

Campaign: Post-Credit Wash

Brand: OMO, Unilever

Agency: TBWA\RAAD

Country: Lebanon
 

Campaign:  Launching Local Chicken

Brand: KFC, Yum!

Agency: TBWA\RAAD

Country: Saudi Arabia

 

Campaign:  What Are We Allowing?

Brand: STC

Agency: Wunderman Thompson KSA

Country: Saudi Arabia

 

Campaign: As Far As We Go

Brand: Almosafer

Agency: FP7 McCann Dubai

Country: Saudi Arabia

 

Campaign: The Gift of Mom

Client: Babyshop, Landmark Group

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Blood Unity

Client: Donner Sang Compter (DSC)

Agency: FP7 McCann Dubai

Country: Lebanon

 

Campaign: Unspoken, UAE

Client: Lighthouse Centre for Wellbeing

Agency: McCann Health Dubai, FP7 McCann Dubai

Country: UAE

 

Campaign: Every Step Counts

Client: Emirates NBD

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Inspire What’s Next

Client: Emirates NBD

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Repurposed Meals

Client: Puck · Arla Foods

Agency: FP7 McCann Dubai

Country: Pan-Arab
 

Campaign: Making Meal-Time Fun Time

Client: Puck · Arla Foods

Agency: FP7 McCann Dubai

Country: Pan-Arab

 

Campaign: Making This Place Their Home

Client: Beit Al-Baraka

Agency: FP7 McCann Beirut, FP7 McCann Dubai

Country: Lebanon

 

Campaign: The Fair Telco Co.

Client: Jawwy, STC

Agency: FP7 McCann Dubai, FP7 McCann Riyadh

Country: Saudi Arabia

 

Campaign: The Ramadan Campaign That Didn’t Launch During Ramadan

Client:  Jawwy, STC

Agency: FP7 McCann Dubai, FP7 McCann Riyadh

Country: Saudi Arabia

 

Campaign: Hekaya — Family Talk

Client: Etisalat Misr

Agency: FP7 McCann Cairo

Country: Egypt


Malaysian police chief insists Al Jazeera probe ‘professional’

Updated 05 August 2020

Malaysian police chief insists Al Jazeera probe ‘professional’

  • The government said the documentary tarnished the image of the country
  • Abdul Hamid said the investigation “will be very transparent”

KUALA LUMPUR: Malaysia’s police chief insisted Wednesday investigations into an Al Jazeera documentary are being conducted “professionally” and rejected concerns about worsening media freedom, a day after the broadcaster’s office was searched.
Authorities are investigating the news network’s program “Locked up in Malaysia’s Lockdown,” after the government was angered by its critical look at the treatment of migrant workers during the coronavirus pandemic.
Officials on Tuesday searched the Qatar-based broadcaster’s Kuala Lumpur office and seized two computers, sparking fresh anger from Al Jazeera and rights groups and adding to concerns about media independence in Malaysia.
But the country’s Inspector-General of Police Abdul Hamid Bador said the search by police and communications ministry officials was carried out “very professionally.”
“It was not a military kind of action taken by the police,” he told AFP in an interview.
He added that Al Jazeera staff were “informed earlier of our intent to be there. They were even asked which devices were used. They cooperated.”
The search came after seven Al Jazeera journalists were questioned by police last month in connection with the documentary.
Abdul Hamid said the probe would be wrapped up soon, after which the attorney-general will decide whether to bring charges.
But the government insists the documentary — which focused on alleged mistreatment of migrants when they were rounded up during a coronavirus lockdown in May — tarnished the country’s image.
Authorities say the round-up was necessary to protect the public from the virus.
Al Jazeera is being probed for alleged sedition, defamation and transmitting offensive content, but it has stood by the documentary and insists the reporting was impartial.
Abdul Hamid said the investigation “will be very transparent” and insisted journalists in Malaysia were still free to do their jobs.
But he also urged international media to “be responsible,” calling them not to “write something... that is inaccurate.”