Deal signed to promote sports in Saudi Arabia’s Neom

Deal signed to promote sports in Saudi Arabia’s Neom
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Updated 11 July 2020

Deal signed to promote sports in Saudi Arabia’s Neom

Deal signed to promote sports in Saudi Arabia’s Neom
  • LDI will act as sports adviser to Neom and help it design and activate plans for sporting activities

The Leaders Development Institute (LDI) has signed a partnership agreement with Neom — the joint stock company developing the Neom economic zone — to promote sporting activities in the planned smart city, in accordance with the directives of Sports Minister Prince Abdul Aziz bin Turki Al-Faisal.
LDI will act as sports adviser to Neom and help it design and activate plans for sporting activities, which will be aimed at both eager amateurs and aspiring professionals. Neom’s aim is to become “an international hub for sports” with cutting-edge facilities to host “the world’s biggest sporting events.”