Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers

Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers
The research was commissioned by social media company Snap Inc. (File/AFP)
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Updated 10 August 2020

Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers

Research shows ‘mobile-first’ strategy is key to reaching more Saudi consumers
  • The “demand for TV-quality mobile content is growing faster than ever,” with 87 percent of Saudis watching more videos on their smartphone
  • Saudis spend a daily average of four hours on their mobile phones for entertainment

DUBAI: The majority of Saudis are watching videos on their mobile phones, according to a report commissioned by social media giant Snap Inc.

The study, conducted by independent market research company The National Research Group, examined how the younger generations – Gen Z and Millennials – consume mobile content in their daily lives.

It noted that “demand for TV-quality mobile content is growing faster than ever,” with 87 percent of Saudis watching more videos on their smartphone than a year ago.

The research also showed 96 percent of the surveyed population preferred videos that appear vertically on their screens because they are “more personal” while 94 percent described this format as “more immersive.”

“We have seen a drastic shift in how people choose to communicate and consume media and mobile video has become at the forefront of storytelling,” Hussein Freijeh, Middle East and North Africa Regional Director of Snap Inc., said in release.

Saudis spend a daily average of four hours on their mobile phones for entertainment, the research found, much less in comparison to an hour and 58 minutes spent watching TV.

The younger generations also showed more preference towards short-form videos, saying they fit better into their routines.