Startup of the Week: RJ Apparel: Gaining a foothold in fast-growing fitness industry

Startup of the Week: RJ Apparel: Gaining a foothold  in fast-growing fitness industry
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Updated 08 September 2020

Startup of the Week: RJ Apparel: Gaining a foothold in fast-growing fitness industry

Startup of the Week: RJ Apparel: Gaining a foothold  in fast-growing fitness industry
  • Jalal said her business is growing fast as more women in the Kingdom become aware of the importance of health and fitness

When it comes to fitness, it is not just a matter of healthy food and proper exercise. A good-quality outfit is essential to help a person exercise comfortably. A few years ago, sports outfits used to be quite expensive due to the reliance on exports. However, this has changed with the emergence of local brands offering quality products at affordable prices. RJ Apparel is one of the many Saudi-based brands catering to the needs of the women on the go.

Raneem Jalal, the founder of RJ Apparel, told Arab News that she has always been passionate about fitness.
“I always wanted to encourage others to be healthy, enjoy working out and feel good while doing that.”
She called RJ Apparel her infant project, which is focused on offering comfortable, affordable, and high-quality activewear for women in Saudi Arabia.
Jalal said her business is growing fast as more women in the Kingdom become aware of the importance of health and fitness.
Jalal said that, as with any startup, her project faced teething problems and it took time to gain a foothold in the fast-growing Saudi market.
She believes good quality — she does not compromise on the quality of her products — and the best customer service ensure sustainable growth for any business.
“Our business objective is not merely to offer good fitness clothing but also to develop a well-connected customer base that relies on us for a satisfying experience,” she said.
Comments on the brand’s social media accounts testify to the fact that RJ Apparel is more than a brand or outlet — it strives to form a big, happy and healthy family that comprises many famous names from the Saudi fitness industry.
Jalal said that her biggest challenge so far was posed by the coronavirus disease (COVID-19) pandemic.
“Like any other business we depend heavily on stakeholders to run our business and due to recent economic challenges worldwide suppliers and logistics have been our biggest hurdle.”
For the future, Jalal said that she and her brand look forward to contributing to the nation’s Vision 2030 goals, specifically in the area of sport and women’s empowerment.
“We aspire to be the leaders of the local sportswear market and a proud Saudi brand with an international presence.”


Zuhair Murad is the latest Lebanese designer to opt out of Haute Couture Week

Zuhair Murad was scheduled to present his collection on Jan. 27.  File/AFP
Zuhair Murad was scheduled to present his collection on Jan. 27. File/AFP
Updated 26 January 2021

Zuhair Murad is the latest Lebanese designer to opt out of Haute Couture Week

Zuhair Murad was scheduled to present his collection on Jan. 27.  File/AFP

DUBAI: In light of the ongoing coronavirus pandemic, Lebanese designer Zuhair Murad has opted to pull out from the Paris Haute Couture Week schedule, which kicked off on Jan. 25. He was scheduled to present his collection just two days from now on Jan. 27. 

The Ras Baalbek-born designer cited “the devastation caused by the pandemic and the drastic restrictions taken worldwide” as reasons for deciding not to present a Spring 2021 Haute Couture collection this season.

In an official statement, the couturier beloved by the stars said: “The safety of our community and especially the well-being of our employees, who have participated in spreading beauty through various collections, remains our top priority.

“Therefore, Zuhair Murad has taken the decision to postpone the January 27th showcase of its Spring 2021 Couture collection.”

The designer also revealed that he “looks forward to scheduling the show in a near and peaceful future.”

Murad follows in the footsteps of fellow Lebanese couturiers  Elie Saab and Georges Hobeika, who also announced that they will not present their latest Haute Couture collections.

Hobeika’s decision, just like Saab’s, was made due to the rising number of COVID-19 cases around the world.

“As the pandemic remains strong, health restrictions are being put in place around the world: they are needed to help healthcare workers and researchers that save precious lives,” read the label’s statement.

The designer was initially scheduled to present his Spring-Summer 2021 collection on Jan. 25, but he has decided to postpone the show to “more serene and happier times.”