Dubai YouTubers host baby gender reveal on Burj Khalifa 

The couple hosted their gender reveal party at Dubai’s iconic Burj Khalifa. (Instagram)
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Updated 11 September 2020

Dubai YouTubers host baby gender reveal on Burj Khalifa 

DUBAI: Dubai influencers Anas and Asala Marwah are expecting their second child together, and this week, the couple hosted their gender reveal party at Dubai’s iconic Burj Khalifa. 

Gender reveals are not a new phenomenon, however, the trend saw an increase in its popularity in recent years. Instead of finding out whether their bundle of joy is going to be a girl or a boy at an ultrasound appointment, many parents opt to host parties to celebrate the special surprise.

Anas and Asala, who have a family YouTube channel called Anasala Family, did not do the typical balloon pop or smoke canon surprise, however, they took their reveal a step further. They had the tallest tower in the world light up blue, to unveil that they were having a baby boy after an animated countdown. 

The couple, who welcomed their first child, Mila, in 2018, was surrounded by a few members of their family and friends during the reveal. 

In a YouTube video that has so far reached over 10 million views, the family shared behind-the-scenes clips with their 7.54 million subscribers. 

They said they’ve been working on this project for over a month and a half. 

“We wanted to do something unique and memorable so that we can all look at it in the future and remember what we built as a family,” Asala told the viewers. 

Anas added: “I ask Asala every day, ‘Who are we to be (reflected) on the Burj Khalifa? Why us and not anyone else?’”

The couple then thanked their supporters saying: “Without you, none of this would have been made possible.” 


Parisian fragrance house Ex Nihilo cuts ribbon on its first Saudi boutique

Updated 24 October 2020

Parisian fragrance house Ex Nihilo cuts ribbon on its first Saudi boutique

DUBAI: Parisian fragrance maison Ex Nihilo has cut the ribbon on its first flagship in Saudi Arabia. The new perfumery is situated in Jeddah’s Nojoud Center, alongside other brands like Lacoste and Femi9.

The new store evokes the brand’s French flagship with its iconic cobalt blue interior, marble floors, Art Deco geometric shapes and minimalist gold details. “It’s exactly like when you visit our flagship in Paris,” states Ex Nihilo co-founder Benoit Verdier to Arab News.

The space displays an extensive range of the luxury perfume brand’s highly-covetable women’s and men’s products, including the label’s perfumes, essences, body lotions, mists, scented candles and the latest fragrance collection, Gold Immortals. “All the collections, including our most exotic creations, are showcased in the new store,” shares Verdier. 

In a very short time, the brand has developed a niche following in the Middle East, including Saudi Arabia, so the decision to expand its presence in the region made sense. “We already have a connection with Saudi people around the world, especially in Paris and London,” reveals the co-founder. “Since the demand is already there, it only felt right for us to open a new outlet in the Kingdom.”