TikTok rolls out Safety Ambassadors Program in MENA

As part of its commitment to its community and to promoting a positive and safe environment, TikTok has launched the Safety Ambassadors Program in the MENA region. (Screenshot/Supplied)
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Updated 14 September 2020

TikTok rolls out Safety Ambassadors Program in MENA

  • It will feature content crafted by some of the region’s most popular personalities and creators
  • Video pieces shot by the ambassadors will cover a broad array of educational topics

DUBAI: “Safety” is the buzzword of the year; staying safe online is just as important as staying safe outdoors.

As part of its commitment to its community and to promoting a positive and safe environment, TikTok has launched the Safety Ambassadors Program.

It will feature content crafted by some of the region’s most popular personalities and creators such as Kris Fade, Shereen Mitwali, Dina Dash and Amr Helmy. The content is aimed to serve as a resource to help users navigate TikTok’s safety features.

Video pieces shot by the ambassadors will cover a broad array of educational topics such as digital wellbeing, trust and safety, and key features such as family pairing mode, which allows parents and teens to customize their safety settings based on individual needs.

Fade kicked off his series of content with a video covering cyberbullying and the TikTok features available for users to address hate speech.  

Running in Saudi Arabia, the UAE and Egypt, the program is now live on TikTok.


Google Doodle celebrates Egyptian author Notaila Rashed’s 86th birthday

Updated 20 September 2020

Google Doodle celebrates Egyptian author Notaila Rashed’s 86th birthday

  • She is affectionately known as “mama Lobna”
  • She founded a children’s book section at the publishing house Darel-Hilal in Cairo

DUBAI: Google celebrated the life of Egyptian author, Notaila Rashed, on Sunday, marking what would have been her 86th birthday. 
Affectionately known as “mama Lobna,” Notaila Ibrahim Rashed actively worked for the promotion of children’s and young adult’s literature in Egypt until her death in 2012.
Rashed contributed to children’s literature in the Arab world by writing books and short stories for magazines, as well as radio and television shows. She founded a children’s book section at the publishing house Darel-Hilal in Cairo and worked for children’s magazine ‘Samir’ from its first release in 1956 and until 2002. 
Egyptian National Council of Culture’s first children’s film was based on her story ‘The Doll,’ part of a bigger book called the ‘The Diary of Yasser Family.’
She started writing when she was still a student at the Cairo University, and her first works were broadcast on radio in 1953.
Rashed’s writings blend literary traditions of ancient and modern Egypt to help kids from across the world learn more about contemporary life in her home country.
Mama Lobna also translated a number of classics into Arabic, including ‘Black Beauty,’ ‘The Happy Prince’ and ‘The Emperor’s New Clothes.’
During her lifetime, Rashed received numerous awards, including the State Award for Children’s Literature in 1978, the State Award for Children’s Journalism in 1995 and the Medal of the Council of the Ministry of Culture in 2002.