TikTok rolls out Safety Ambassadors Program in MENA

As part of its commitment to its community and to promoting a positive and safe environment, TikTok has launched the Safety Ambassadors Program in the MENA region. (Screenshot/Supplied)
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Updated 14 September 2020

TikTok rolls out Safety Ambassadors Program in MENA

  • It will feature content crafted by some of the region’s most popular personalities and creators
  • Video pieces shot by the ambassadors will cover a broad array of educational topics

DUBAI: “Safety” is the buzzword of the year; staying safe online is just as important as staying safe outdoors.

As part of its commitment to its community and to promoting a positive and safe environment, TikTok has launched the Safety Ambassadors Program.

It will feature content crafted by some of the region’s most popular personalities and creators such as Kris Fade, Shereen Mitwali, Dina Dash and Amr Helmy. The content is aimed to serve as a resource to help users navigate TikTok’s safety features.

Video pieces shot by the ambassadors will cover a broad array of educational topics such as digital wellbeing, trust and safety, and key features such as family pairing mode, which allows parents and teens to customize their safety settings based on individual needs.

Fade kicked off his series of content with a video covering cyberbullying and the TikTok features available for users to address hate speech.  

Running in Saudi Arabia, the UAE and Egypt, the program is now live on TikTok.


Choueiri Group says proud of results as partnership with MBC Group ends

Updated 28 September 2020

Choueiri Group says proud of results as partnership with MBC Group ends

DUBAI: The Choueiri Group CEO has said he is proud of the results his company achieved with MBC Group as they end their partnership after 16 years. 
MBC announced earlier this month that its advertising partnership with Arabian Media Services (AMS), a Choueiri subsidiary, had come to an end.
“We are proud of the mutual trust, record growth and shared successes with MBC Group, over nearly 16 years of sustained growth, across all MBC channels, platforms and offerings,” Choueiri Group CEO and chairman Pierre Choueiri said on Monday. 
Their partnership started in 2005 and will come to an end at the end of the year.
“Our journey has been paved with challenges, opportunities, great achievements and tangible results. We obviously have a lot of gratitude and appreciation to MBC,” Choueiri added.
MBC, considered the largest media company in the Middle East and North Africa, announced it would be launching an in-house commercial advertising and sales unit.
The new MBC Media Services will be majority controlled by MBC Group and will begin operations at the start of the new year.
Going forward, Choueiri said he is “optimistic, or rather bullish about the future,” especially in light of Saudi Arabia’s Vision 2030 reform plan. 
“We are currently assessing new partnerships with top industry players across the advertising, media and entertainment spectrum,” he said.