Meet Jumanah Shaheen, the Saudi VFX producer taking Hollywood by storm

Jumanah Shaheen’s most recent project was the music video to Taylor Swift’s new single “Cardigan.” (Instagram)
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Updated 22 September 2020

Meet Jumanah Shaheen, the Saudi VFX producer taking Hollywood by storm

LOS ANGELES: Jumanah Shaheen is one of the first Saudi women to work in visual effects in Hollywood. Her most recent project was the music video to Taylor Swift’s new single “Cardigan.”

This marks Shaheen’s second time working with the artist, the first being the 2017 hit “Look What You Made Me Do.”

 

 
 
 
 

 
 
 
 
 
 
 
 
 

Almost snapped my neck by the end of the shoot Photographer: @niron8 Stylist: @norahaleisa Editor: @caitlingivvs

A post shared by Jumanah (@jumanah_shaheen) on

“What I thought was amazing about this project is that Taylor Swift actually directed this video,” Shaheen told Arab News. “It was great to see her in that role and see how she was able to take her knowledge and put that into the video.”

 

As a woman succeeding in the film industry, Shaheen is proud of her work and is looking to provide opportunities to other women facing the challenges she faced.

 

 

At the same time, she is proud and excited to be Saudi in a time when the Saudi film industry is taking off.

“Now we’re getting to hear a lot more stories that come from Saudi, that come from my culture, from our traditions,” she said. “It’s amazing to see all these amazingly talented people – writers, directors, producers (and) artists – all having this ability and opportunity to share their stories.”

 

 
 
 
 

 
 
 
 
 
 
 
 
 

amber asaly x ELLE arabia for july/august Issue ‎“الجنه بلاناس ماتنداس" . make up: @kerrieurban

A post shared by Jumanah (@jumanah_shaheen) on

Shaheen said she is glad to be a role model for Saudis and women that share her dream of working in the film industry. She encourages them not to simply imitate people like her, but to recognize the positive qualities of others and use them to be the best version of yourself.

 

“What I’m hoping with my experience here and be able to kind of provide those services for these new upcoming directors and artists to find that outlet with them,” the post production producer said. “So if you have an independent film I’m hoping that I can be your right hand in being able to make your vision come to life.”


Lebanese-Brazilian label presents new UAE-inspired collection at Arab Fashion Week

Updated 51 sec ago

Lebanese-Brazilian label presents new UAE-inspired collection at Arab Fashion Week

DUBAI: Dubai-based label AAVVA on Thursday presented its fall-winter 2020 collection, Mother of Pearl, during Arab Fashion Week (AFW), which runs virtually until Saturday.

AAVVA was founded by Lebanese and Brazilian design duo Ahmad Ammar and Vincenzo Visciglia. The ready-to-wear label has been on the market since 2011, continuously creating stylish and avant-garde silhouettes.

The brand showcased its new pieces as part of Brazil Noble, the first ever virtual fashion event that aims to bring Brazilian fashion to the world through AFW.

The brand showcased its new pieces as part of Brazil Noble, the first ever virtual fashion event that aims to bring Brazilian fashion to the world through AFW. (Supplied)

For their latest collection, the pair were inspired by the UAE’s history and success.

“We wanted to pay tribute to the country that inspired us to start and grow to where we are today, and also mix the free-spiritedness, art, and vibe of the Brazilian design,” they told Arab News.

The new creations feature black and white looks embroidered with angelic white pearls.

“We wanted to be chic, but also since our previous collection was full of color, we were in the mood for something more muted yet extremely lavish. The pearl embroidery is not like something we’ve done before, intricate, full, and yet simplistic in essence,” they said.

For their latest collection, the pair were inspired by the UAE’s history and success. (Supplied)

The designers said the collection was “empowering and unique” because they “placed importance on volume and movement to enhance the female silhouette, a signature of our design element.”

Has the coronavirus disease (COVID-19) pandemic affected AAVVA’s design process? Yes, is the answer.

“We think the pandemic has affected everyone and all walks of life,” they said. “We were blessed to be in the UAE – a country that is so involved in the welfare of its people. The country took amazing measures to protect its people. While the world around us shut down, we were still able to work slowly but surely amidst the lockdown.

“The measures held us back from sourcing fabrics internationally, or getting the work done on the pieces as we usually do – but we still created a collection that we are proud of and that definitely brought a smile to many faces,” they added.

They noted that since the virus outbreak, businesses and the fashion industry had become more digitalized.

“Fashion has been shot into digital space and it is proving a fascinating journey. While people in fashion are aware of what they are missing – the emotional and storytelling impact of real fashion shows – we have to adjust to the new alternatives. As they say, ‘the show must go on.’”