DUBAI: With their chic, modest style and unprecedented flair for makeup, a new crop of Instagram stars are irrevocably redefining the hijab. Rana Ellithy, who recently popped up on our radar, is certainly one to watch.
The 21-year-old became an Instagram sensation in less than a year, garnering almost 100,000 followers in mere months after uploading a styling video on Instagram in April. “I was really not expecting that video to blow up like that,” she shared with Arab News. “I did it just for fun, but I got some really positive feedback,” she added, stating that some young women even messaged her to tell her they felt inspired to wear the hijab because of her video.
Ellithy was born in Egypt and brought up in the UK. The business consultant, who graduated last year, now splits her time between London and Cairo. It was in the former where the stylist and influencer decided to take blogging more seriously. “I was bored during quarantine in London,” she explained. “So, I started taking more pictures and videos and uploading them on Instagram.”
The stylist believes the reason that her videos and photographs were able to resonate with so many people so quickly is because of her ability to effortlessly take readily-available pieces and basics from Zara and H&M and create chic outfits that her Gen Z followers can easily reinterpret.
“I always felt like there was a gap of modest bloggers around my age,” Ellithy shared. “Their fashion taste is very good, but it’s not personally what I would wear. I try to stick to everyday basics because that’s what girls my age like,” she said, adding that some of her go-to brands are Egyptian labels Emma, a headscarf brand, and Zoella.
Fortunately, Ellithy’s foray into the world of social media has been smooth, with her only obstacle being balancing her full-time corporate job with blogging. “It’s really hard to balance the two,” she admits. “There’s a lot of expectation on me to post consistently, so I try to film as much content as I can on the weekends,” she said.
However, she revealed that she will eventually pursue her love for fashion full-time and even has plans to roll-out her very own online concept that focuses on everyday basics for modest dressers.