What We Are Wearing Today: Sheenline

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Updated 17 October 2020

What We Are Wearing Today: Sheenline

  • Sheenline offers a men’s winter collection to be worn on cold nights, especially in the desert, featuring floor-length and oversize designs and lined with wool

Sheenline is a fashion brand by the Saudi designer Rasha Al-Shehri based in Riyadh.
Al-Shehri aims to make abayas and dresses that preserve the unique appearance of traditional Saudi women while offering a modern twist.
Abayas are becoming a fashion statement, and applying love to the impressive traditional arts and designs of Saudi Arabia in what you wear is one way to express a love of the country.
The collections, colors, prints on fabric and embroidery of Sheenline abayas are inspired by the geographical features of Saudi Arabia, including the mountains in different cities of the Kingdom and their traditional gowns — such as the Al-Hada, Al-Souda, Al-Gara, Tuwaiq and Zaita mountains.
Some collections are inspired by the colors of the Red Sea sunset on Jeddah shores and the city’s historic buildings, the traditional costume of Hijazi and Asiri women, as well as the Al-Qatt and Al-Sadu patterns.
Abayas are not only for women. Sheenline offers a men’s winter collection to be worn on cold nights, especially in the desert, featuring floor-length and oversize designs and lined with wool. For more information, visit the Instagram account @sheenline


Regional brands join the fight against breast cancer

Updated 20 October 2020

Regional brands join the fight against breast cancer

DUBAI: October is breast cancer awareness month and in light of this, a number of regional labels are showing their support by way of charitable initiatives that see a portion of the proceeds of their sales being donated to different organizations.

Among those brands is the rising Saudi label Honayda. “To all the women who have fought breast cancer  and to those who are still fighting it, you are champions,” wrote the brand’s designer Honayda Serafi on Instagram, adding that she has joined the #PinkMovement initiative to help spread awareness about breast cancer and to remind women to routinely get check-ups for early detection.

Bahrain-based label Noon by Noor, which was founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa have curated “The Pink Edit” on the brand’s website, which features a selection of draped gowns, tunics, T-shirts, trousers and cropped jackets in varying shades of rose. 

The edit was launched in collaboration with Think Pink, a breast cancer society in Bahrain. Shoppers are invited to purchase their favorite rose-tinted pieces throughout the month of October, with 10 percent of proceeds going to Think Pink. 

Also raising awareness about the disease and the benefits of early detection is Kuwaiti accessories label Marzook. The handbag brand, which is known for its over-the-top, orb-shaped clutches, is offering 15 percent off on all of the pink-hued Marzook bags on their website and donating to support various giveback programs. 

“In celebration of breast cancer awareness month, Marzook wants to take the opportunity this month to celebrate survivors and their loved ones and raise awareness around the importance of early detection and screening,” wrote the brand on Instagram. 

Featured products include a crystal-embellished pink clutch, a crystal orb bag and a lucid, circular purse among others.

Other fashion and beauty brands continuing their efforts to support the cause and put a spotlight on the issue include the likes of Ralph Lauren, Estée Lauder and Beautyblender, among others, by launching products, capsule collections and pop-up shops to donate funds to organizations such as the Breast Cancer Research Foundation.