Sheenline is a fashion brand by the Saudi designer Rasha Al-Shehri based in Riyadh.
Al-Shehri aims to make abayas and dresses that preserve the unique appearance of traditional Saudi women while offering a modern twist.
Abayas are becoming a fashion statement, and applying love to the impressive traditional arts and designs of Saudi Arabia in what you wear is one way to express a love of the country.
The collections, colors, prints on fabric and embroidery of Sheenline abayas are inspired by the geographical features of Saudi Arabia, including the mountains in different cities of the Kingdom and their traditional gowns — such as the Al-Hada, Al-Souda, Al-Gara, Tuwaiq and Zaita mountains.
Some collections are inspired by the colors of the Red Sea sunset on Jeddah shores and the city’s historic buildings, the traditional costume of Hijazi and Asiri women, as well as the Al-Qatt and Al-Sadu patterns.
Abayas are not only for women. Sheenline offers a men’s winter collection to be worn on cold nights, especially in the desert, featuring floor-length and oversize designs and lined with wool. For more information, visit the Instagram account @sheenline
Moroccan-British model Nora Attal turns heads at Dior Cruise 2022 collection
Updated 19 June 2021
DUBAI: French fashion house Dior this week returned to live audience shows with an extravagant presentation of its partly-sports inspired 2022 Cruise collection in Athens’ Panathenaic stadium, the 4th-century site of the first modern Olympic Games, 70-years after an iconic Dior shoot at the Acropolis.
Dior’s Creative Director Maria Grazia Chiuri enlisted models, including Moroccan-British star Nora Attal, to showcase the sport-infused designs that made up the collection in the presence of celebrities that included film star Catherine Deneuve, model Cara Delevingne and “The Queen’s Gambit” actress Anya Taylor Joy, as well as Greek President Katerina Sakellaropoulou.
Dior also broadcasted the event live on social media, television and in public areas in Greece.
For Chiuri’s first focused foray into athleisure, Attal wore a striped, waterproof unitard with an attached hood, paired with matching shorts and futuristic sneakers. A pair of scuba-inspired goggles, studded wristbands and an oversized bowling bag completed the look.
The 22-year-old, who made her runway debut in 2017, is a catwalk fixture at the house of Dior. She has walked in plenty of shows for the Parisian maison, including the most recent Fall 2021 ready-to-wear show in March.
She also turned heads at the French maison’s socially-distanced Spring 2021 ready-to-wear show in Paris, as well as at the brand’s Spring 2019 couture, Spring 2018 ready-to-wear and Fall 2018 couture shows, among others.
The Dior Cruise 2022 collection — which featured a color palette of mostly black, white, grey, gold and blue — also boasted suits inspired by jackets and pants worn by iconic German-American actress Marlene Dietrich.
Peplos, the robe traditionally worn by women in ancient Greece, was also a major source of inspiration for the show’s eveningwear components.
The work of Greek artisans was featured in the collection, including a tailor and embroiderer from Argos in the Peloponnese, a silk factory in the northeastern town of Soufli, and a maker of fisherman’s caps from the port of Piraeus.
Additionally, after receiving the green light from Greece’s top archaeological advisory body to have photoshoots in some of the country’s cherished ancient sites, such as the Odeon of Herodes Atticus, the temple of Poseidon at Sounio and the temple of Zeus at Nemea, Dior presented the photographs from the shoot during the runway show.
French fashion house Balmain seeks inspiration from Arab divas for Resort 2022 line
Updated 19 June 2021
DUBAI: Balmain Creative Director Olivier Rousteing grew up not knowing who his birth parents were. He was adopted by a French couple from the region of Bordeaux when he was a baby. It wasn’t until very recently that the young designer discovered his genetic heritage. His mother is from Somalia and his father is Ethiopian. His parentage is set to be explored in a forthcoming Netflix documentary, “Wonder Boy,” launching on June 26. It will follow Rousteing’s 10-year tenure at Balmain, in addition to his search for his biological parents.
Due to the pandemic, Rousteing has been unable to visit Somalia or Ethiopia, though he has been vying to go. Instead, he has taken to researching the Horn of Africa and was particularly moved by a visit to the exhibition “Arab Divas: From Oum Kalthoum to Dalida” currently taking place at the Arab World Institute in Paris for Balmain’s Resort 2022 collection.
The offering comprises 60-looks, and offers both womenswear and menswear in the form of roomy ponchos, silky kaftans and mini dresses for women as well as bomber jackets, loose trousers and sharply-tailored, embellished blazers for their counterparts.
The new collection marked the 75th anniversary of Pierre Balmain’s debut presentation with Balmain’s 2022 Resort Collection.
In celebration of the milestone, the designer chose to revive the archival labyrinth print, invented by Pierre Balmain and reintroduced by Rousteing, splashing it on oversized hobo bags, floor-length coats, palazzo pants, wrap skirts and crop tops. “The clients really like it, so we played with it even more,” he said.
Another highlight of the collection is a pair of fur shoes that are notably cruelty free– the footwear consists of a mix of faux fur and long-haired goat fur sourced from the goat-milk industry.
Lebanese label Azzi & Osta dedicates its Fall 2022 couture collection to perfume
Updated 19 June 2021
DUBAI: Perfume has the special ability to conjure up cherished memories, stimulate emotions and transport you to faraway locations. So powerful is scent, that Lebanese design duo Assaad Osta and George Azzi decided to pay homage to the art of perfumery for their joint label Azzi & Osta’s Fall 2022 couture collection.
It all started with a visit to France. The couturiers took a trip to a perfume museum in the French town of Grasse, known for its long-established perfume industry. There, they discovered a vast universe of essences, that included everything from Osmanthus flowering plants from Japan, pine needles from Canada and sandalwood from India.
The design duo were especially struck by all of the different territories, civilizations, talents and cultures that can intersect in a single bottle of perfume. Thus, they decided that their next collection would be dedicated to fragrance.
The idea was to utilize different materials and shapes in order to evoke the lightness and volatility of perfume.
They embroidered precious ingredients including orange blossom, peach bud, patchouli, magnolia, fig, neroli and myrtle, that compose a typical fragrance, with subtle petals of fabric molded and colored by hand, accompanied by ribbons of tulle stitched together edge-to-edge in frills.
The 23-piece offering also boasts custom-made floral fabric, printed in 3D with verbena and patchouli; a corset inspired by the 1950s from which the embroidered flowers of a dress pour out and dresses cut in the shape of a vase.
In an effort to incorporate eco-conscious practices into their designs, the couturiers opted for faux fur and feathers in the collection. Adding to this conscious practice, the couturiers also utilized raffia, a natural and renewable woven fiber, in the looks.
The collection culminates with three striking wedding gowns.
One is made of tightened velvet ribbons and tulle and features a skirt embroidered with myrtle flowers.
Another is embroidered with tuberose on Chantilly silk, under a layer of lace dotted with organza flowers and spangled with crystals, while the third wedding gown boasts a sprinkling of sequins and organza feathers on the shoulders that would make any bride say “I do.”
Kandl is planning workshops for candle-making, decorating, and painting classes for adults and children
Updated 19 June 2021
The Kandl is a home and decor store based in Jeddah that specializes in candles and candle holders.
Candles come in a variety of shapes and have a range of uses, from adding mood lighting or a fresh aroma to creating a centerpiece or dressing up your decor.
The brand offers tapered and pillar candles, which make ideal centerpieces. With their unique bubble, bend, spiral, pillar and twisted shapes, and attractive colors, you may be tempted not to light them at all.
The twisted shape is the signature of the brand, and is available in neon and neutral colors. Customized, hand-painted candles in different themes can be ordered.
Kandl is planning workshops for candle-making, decorating, and painting classes for adults and children.
The store also sells candle holders and vases with extravagant urban designs, made of colorful acrylic and in a variety of shapes.
For more information visit the Instagram account @thekandl_
Driving the future of Saudi fashion toward sustainability, diversity, innovation
Industry leaders at studios in Riyadh, NY virtually meet to discuss ways to build right ecosystem
Updated 19 June 2021
JEDDAH: Sustainability, diversity and inclusion, entrepreneurship, and innovative solutions in the global fashion industry were the highlights of the second Fashion Futures initiative by the Saudi Ministry of Culture.
The Culture Ministry’s Commission of Fashion hosted a digital event on Thursday through a hybrid model that gathered leaders from the global and regional fashion world at studios in Riyadh and New York, and virtually from around the world to discuss issues related to the future of the industry and ways to build the right ecosystem for it.
“Our mission is to enable the development of (the) thriving Saudi fashion industry, (make it) sustainable and inclusive, maximizing local talent, experiences and competencies. This will be realized through initiatives and our flagship event, Fashion Futures is part of this process,” Princess Noura bint Faisal Al-Saud, sector development director at the Fashion Commission, said in her opening speech.
The program “Fashion Futures: Moving Towards Sustainability, Diversity & Innovation” is the result of a collaboration with US-based Fashinnovation, a multimedia platform focused on sustainability innovation and entrepreneurship led by Jordana Guimaraes.
Chantal Line Carpentier, chief of the United Nations Conference on Trade and Development (UNCTAD), said that the creative industries, such as the fashion business, were worth more than its $2.5 trillion globally. The market in fashion products could lead to significant employment gains in developing countries and for small and medium enterprises, and for many women and young entrepreneurs.
However large environmental footprints were created as the industry was responsible for 8 to 10 percent of the world’s greenhouse gas emissions and 20 percent of industrial wastewater pollution worldwide.
Carpentier discussed the potential of fashion for sustainable development and economic growth. She said the declaration of 2021 as the International Year of Creative Economy for Sustainable Development was an opportunity to raise awareness and promote cooperation and networking. It would encourage the sharing of best practices and experiences to enhance human resource capacity and promote an enabling environment to tackle challenges and take advantage of creative economy opportunities.
The conference’s content was divided into four parts; entrepreneurship and experimentation, diversity in culture and style, investment in new business models and innovation solutions, and sustainable development goals. Each part of the event had four different sessions, including keynote speeches and panel discussions.
Notable international speakers included Susan Rockefeller, the president and trustee of Oceana, a nonprofit marine conservation foundation; Rebecca Minkoff, a fashion designer and author of “Fearless: The New Rules for Unlocking Creativity, Courage, and Success;” Oskar Metsavaht, an environmental activist and founder of fashion brand Osklen; Helen Aboah, the CEO of luxury lifestyle brand Urban Zen; and Abrima Erwiah, co-founder of Studio One Eighty-Nine, a social enterprise that promotes and curates African fashion.
The program ‘Fashion Futures: Moving Towards Sustainability, Diversity & Innovation’ is the result of a collaboration with US-based Fashinnovation, a multimedia platform focused on sustainability innovation and entrepreneurship led by Jordana Guimaraes.
Morten Lehmann, chief sustainability officer at the Global Fashion Agenda, highlighted the need to embrace and encourage change in the global fashion industry to be more sustainable and overcome the challenges it faced environmentally, socially and from a human rights perspective.
“If we can change fashion, which is so complex and so fragmented, we can change everything,” Lehmann said. “We can inspire other industries to do the same, and we can inspire citizens also to be part of that movement.”
The event featured leading Saudi fashion leaders such as designer and entrepreneur Arwa Al-Ammari, designer Youssef Akbar, entrepreneur and runway supermodel Bandar Hawsawi, and fashion designer and head of womenswear at Les Benjamins, Lamia Al-Otaishan Aydin.
In addition to addressing issues related to education, business models, fashion design, transparency and women’s empowerment, the diversity and inclusion discussion was a major highlight of almost every talk throughout the conference.
For Youssef Akbar, being a Saudi fashion designer was a unique selling point; however, starting his business and establishing his name was very challenging. Nonetheless, for players that belong to a minority in the global fashion industry such as Akbar, diversity and inclusivity happened out of instinct.
Akbar was critical of shallow presentations of diversity. “The entire company culture needs to reflect these values, not just campaigns, photoshoots and runways. Companies should start with diversity from within, not from the outside,” he said.
The conference ended with an interview with Princess Reema Bandar Al-Saud, Saudi Arabia’s ambassador to the US, in which she highlighted how Saudi Arabia could be the leader of sustainable fashion in the coming years.
“Today, the work of our Fashion Commission, we are really proud to have Burak Cakmak as our CEO because he brings not only the background and education of fashion, but also the fashion sustainability,” she said. “And what he’s allowing us to do is enter our pathway through sustainability and leapfrogging essentially, where everybody else has started because we have no historic fashion industry.”
Concepts of sustainability, reusing and recycling were critical foundations of the commission’s mindset; however, it was also built based on Saudi culture and heritage, Princess Reema said.
The Fashion Commission launched the Fashion Future Initiative in 2019 as the first event dedicated to fashion in the Kingdom, and redesigned it in 2021 as a leading digital platform in the field of fashion accessible from all over the world at https://fashionfutures.com/en/home
A main goal of the initiative is to support the creation of a fashion ecosystem in the Kingdom, while also leading the way in achieving a more globally sustainable fashion sector.
The Fashion Commission is one of 11 Saudi cultural bodies established in February last year by the Ministry of Culture to oversee the development and success of cultural subsectors.