What We Are Wearing Today: Sheenline

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Updated 17 October 2020

What We Are Wearing Today: Sheenline

  • Sheenline offers a men’s winter collection to be worn on cold nights, especially in the desert, featuring floor-length and oversize designs and lined with wool

Sheenline is a fashion brand by the Saudi designer Rasha Al-Shehri based in Riyadh.
Al-Shehri aims to make abayas and dresses that preserve the unique appearance of traditional Saudi women while offering a modern twist.
Abayas are becoming a fashion statement, and applying love to the impressive traditional arts and designs of Saudi Arabia in what you wear is one way to express a love of the country.
The collections, colors, prints on fabric and embroidery of Sheenline abayas are inspired by the geographical features of Saudi Arabia, including the mountains in different cities of the Kingdom and their traditional gowns — such as the Al-Hada, Al-Souda, Al-Gara, Tuwaiq and Zaita mountains.
Some collections are inspired by the colors of the Red Sea sunset on Jeddah shores and the city’s historic buildings, the traditional costume of Hijazi and Asiri women, as well as the Al-Qatt and Al-Sadu patterns.
Abayas are not only for women. Sheenline offers a men’s winter collection to be worn on cold nights, especially in the desert, featuring floor-length and oversize designs and lined with wool. For more information, visit the Instagram account @sheenline


Hijab-wearing makeup artist Salma Rahman stars in new Adidas campaign 

Updated 30 October 2020

Hijab-wearing makeup artist Salma Rahman stars in new Adidas campaign 

DUBAI: British-Bangladeshi makeup artist Salma Rahman has starred in a new campaign for sportswear giant Adidas.

The hijab-wearing social media star worked with Adidas Football for their “Human Race” jerseys, designed by R&B singer Pharrell Williams for five major football clubs including Bayern Munchen, Real Madrid, Manchester United, Juventus and Arsenal. Williams, music producer and singer of the hit “Happy,” has been working with Adidas since 2014.  

The brand recreated five past iconic jerseys for each club using tie-dye and hand-painting techniques to make the shirts less formal. 

Sporting Arsenal’s jersey, Rahman shared pictures of the campaign with her 22,500 Instagram followers. 

 
 
 
 
 
 
 
 
 
 
 
 
 

who remembers the great gatsby book cover? yea this is her now — edit: @niqabaechronicles

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“Being a part of @adidasfootball x @pharrell human race reminds me of what I love most about being creative,” she wrote. “To me, creativity has the capacity to ground and uplift oneself and the community. Football jerseys are not just for football players and football is a game for everyone. When I work with makeup, I’m able to express myself, as a human being. To me, this jersey is a reminder that colour unifies and will always spark inspiration.”

 
 
 
 
 
 
 
 
 
 
 
 
 

4 my ugly ducklings

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Famous for her bold use of colors, Rahman topped off her look with daring makeup that incorporated the tie-dye colors of the jersey: blue, orange, yellow and mint green.  

This is not the first time Rahman has partnered with an international brand to represent the hijab-wearing community. She has previously worked with makeup brand Glossier and sportswear giants Nike and Champion.