Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

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Kamal Dimachkie will leave his current position with Publicis Communications on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition. (AN Photo)
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Samer Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. (AN Photo)
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Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”


MBC Group to bring Rotana Media’s channels and content to Shahid VIP

Updated 24 November 2020

MBC Group to bring Rotana Media’s channels and content to Shahid VIP

  • Rotana’s TV content will also be made available on-demand so that subscribers can watch it anytime

DUBAI: MBC Group and Rotana Media Group, the largest media companies in the Middle East and North Africa (MENA) region, are joining forces to bring Rotana’s TV channels to Shahid VIP, MBC Group’s premium subscription video-on-demand (SVOD) platform.

Commenting on the partnership, MBC chairman, Waleed Al-Ibrahim said: “One year ago we signed our first partnership with Rotana Media Group, which contributed immensely to the Shahid VIP success story in 2020. Taking our collaboration to the next level was a natural step as we continue to enhance the Shahid VIP value proposition.”

Rotana’s TV content will also be made available on-demand so that subscribers can watch it anytime, anywhere, in the region. The long-term partnership will allow Shahid VIP to expand its Arabic content offering as it continues to deliver on its mission to entertain MENA audiences through a best-in-class streaming service.

Rotana’s award-winning TV channels – including Rotana Cinema, Rotana Khalijia, Rotana+, Rotana Classic, Rotana Kids, Rotana Drama and Rotana Music) – went live in high definition on Shahid VIP from Nov. 22 across the MENA region. Additionally, Rotana’s content will be available on-demand from December.

Walid Arab Hashem, CEO of Rotana Studios & TV

Walid Arab Hashem, CEO of Rotana Studios and TV, said: “We are delighted to conclude this groundbreaking deal with MBC Group and offer Rotana channels and content on its very successful platform Shahid VIP. We are true believers in the value of Arabic entertainment and its local, regional and international appeal, and we look forward to having a long-term relationship with MBC as a means to serve our audiences.”