Startup of the Week: Natural products making beard maintenance easy

Startup of the Week: Natural products making beard maintenance easy
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Startup of the Week: Natural products making beard maintenance easy
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Startup of the Week: Natural products making beard maintenance easy
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Updated 10 November 2020

Startup of the Week: Natural products making beard maintenance easy

Startup of the Week: Natural products making beard maintenance easy
  • Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look

When it comes to personal grooming, it seems it is all about women, which is not very accurate. This perception has partly been formed since the markets are mostly full of beauty and personal care products for women.
This trend is, however, changing with several global and local brands offering grooming products for men. Layth Co. is one such company that offers natural beard grooming products such as oils, balm, mustache waxes.
Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look. The company’s products are made of natural oils and butters. The idea of beard grooming came to Barri when one of his friends suggested he keep a beard, as it would look nice on him.
Barri told Arab News he acted on his friend’s advice and started growing a beard. He said he liked the idea and the changed look. After a few weeks, he entered the phase when he had to take care of his facial hair to maintain a tidy look. “I started to give it special attention and care and bought all sorts of products to maintain it.”
It was then Barri realized there was a shortage of beard grooming products in the Saudi market. This led him to launch his line of products to cater to the needs of an important market segment. He went to one of Jeddah’s famous salons and asked for beard oils. He was shocked when the barber told him he had never heard of such a thing. “I was shocked at that moment. How come that Arabs who are traditionally known for keeping beards never thought of beard care products? That incident sparked an idea in my head, why shouldn’t I introduce beard care products to the Arab world? There are a whole lot of beard product brands around the world, but only a few that are Arab.”
He immediately started contacting suppliers and comparing their oils and testing them on himself. Layth means male lion in Arabic, and for Barri a beard represents a lion’s mane. Barri is trying to break the stereotype that men do not take care of their appearance or that only women care about their image.
“I believe the opposite is happening, as most men that I know visit a salon once a week or every alternate week.” The company offers its products online via its web portal (www.layth.co). Products are shipped locally and internationally, and Barri hopes to expand his project with the launch of a salon that specializes in beard grooming and care. Keep up with the beard care brand on Instagram (@layth.co).


Singer Jessie J sparkles in Egyptian jewelry label Ammanii

British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’
British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’
Updated 19 January 2021

Singer Jessie J sparkles in Egyptian jewelry label Ammanii

British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’

DUBAI: Jewelry designer Amany Shaker left Egypt over 30-years-ago after finishing up a psychology degree to work in an international NGO in Los Angeles, which became her second home. In 2015, she did a complete career 360, when she decided to launch her own jewelry line Ammanii, a play on her first name, “from the desire to tell stories and untie women while transcending cultural barriers.” Having lived in eight different countries and worked with a global NGO for nearly two decades, Shaker combined her background in peace building and conflict resolution with her passion for jewelry design by creating timeless pieces.

Each piece is meticulously handmade in Hong Kong and the jewels are primarily crafted with silver and semi-precious stones, a nod to her native country, where Ancient Egyptians considered silver to be more precious than gold.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AMMANII (@ammaniijewelry)

Shaker’s handcrafted rings, necklaces and bracelets have been worn by actresses Emma Roberts and Shay Mitchell, among others.

The Cairo and Los Angeles-based label was recently picked up by “Eastwave,” a new virtual pop-up supporting established and emerging designers from the Middle East and North Africa. The digital and physical platform, which launched in August, features a curated selection of brands spanning from ready-to-wear, accessories and jewelry, including Egyptian handbags label Aliel, Lebanese contemporary womenswear label Jessica K and Dubai-based jewelry brand Bil Arabi, among others.

In addition to offering a platform for Arab talent and shining a spotlight on creatives from the Middle East and North Africa, Eastwave has also helped to propel Arab designers into the wardrobes of different A-listers.

See British singer Jessie J, who stepped out this week championing Ammanii’s Hand Carved Dome Ring, a Vermeil gold. hand-carved ring set with cubic zircon and blue topaz, to represent the evil eye. 

The “Bang Bang” singer’s public appearance comes shortly after she took to Instagram to announce to her 9.4 million followers that as been diagnosed with Ménière’s disease, a chronic disorder of the inner ear that can lead to dizziness and hearing loss. 

She styled the colorful, statement ring with a crystal-infused Area top and belt, ripped denim jeans and heels from Sophia Webster.