Halima Aden, Hend Sabri star in new Etro campaign

Halima Aden, Hend Sabri star in new Etro campaign
Halima Aden was photographed for the Etro Pegasus Club Campaign. Supplied
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Updated 16 November 2020

Halima Aden, Hend Sabri star in new Etro campaign

Halima Aden, Hend Sabri star in new Etro campaign

DUBAI: Italian label Etro has unveiled its latest Pegasus Club Campaign and selected Tunisian actress Hend Sabri and US-Somali model Halima Aden as a couple of its stars. The hijab-wearing model and “Ba’ad El-Feraq” actress appear in the new ad campaign alongside a diverse cast that includes Alton Mason, Anna Dello Russo, Elsa Hosk, Hikari Mori, Myss Keta and Naty Abascal.

Shot by Dutch photographer Matthias Vriens, the new campaign celebrates the Pegaso bag, a re-edition of an iconic style dating back to the 1980s, which debuted in the family-owned brand’s Fall 2020 runway collection last February.

The advertorial also offers a look at Etro’s first collaboration with Italian footwear label Gianvito Rossi, which features two styles of pumps, an over-the-knee boot and a flat shoe.

The Pegaso bag comes in two sizes and has versions with a glossy finish that come in black, electric blue, red and yellow. Sabri is seen holding the blue colorway in the campaign's photos, while Aden clasps a glossy crimson style.




Hend Sabri stars in the Etro Pegasus Club Campaign. Supplied
 

The campaign is not the only reason Aden has made headlines this week, however.

The 23-year-old model, who grew up in a Kenyan refugee camp before emigrating to the United States with her family aged six, announced this week that she has bought her first home. 

The US-based catwalk star purchased property in Minnesota, the state where she grew up.

“Alhamdulillah I can finally say that I’m a proud homeowner,” she wrote to her 1.2 million Instagram followers. “May I help others achieve this goal as well. The future will be what we make it,” she added.

Meanwhile, Egypt-based Sabri has been working on a new series with streaming giant Netflix.

She is starring in a brand new drama-comedy, of which her company Salam Production is the co-executive producer. While a name and an official release date are yet to be announced, Netflix has confirmed that the female-focused show is expected to be filmed in Egypt and production is underway.


Model Imaan Hammam takes a break from social media

Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP
Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP
Updated 23 January 2021

Model Imaan Hammam takes a break from social media

Imaan Hammam is currently one of the most in-demand models on the scene. File/AFP

DUBAI: Model Imaan Hammam is taking a social media break “to reset and reflect,” she revealed this week. 

The Dutch catwalk star, who was born to an Egyptian father and a Moroccan mother, took to her Instagram platform to raise awareness about mental health in light of “Blue Monday,” the third Monday in January, which is dubbed to be the most gloomy day of the year.

Urging her one million followers to prioritize their mental well-being, Hammam posted a photo of herself wearing a yellow t-shirt bearing a number for the mental health crisis hotline. 

She wrote: “(Wednesday) was a really exciting step forward for the US. But as we celebrate, I also want to remember that the day-to-day struggles people are facing — especially with mental health — don’t just disappear with a new administration. This past Monday (#BlueMonday) was the supposed scientifically proven most depressing day of the year.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

She went on to encourage her followers to check out music collective Enjoy Being in Transition’s new trilogy of mixes curated by one of fashion’s favorite sound designers, Michel Gaubert, in order to bring peace and harmony and “to be a source of relief and inspiration for a society feeling the fatigue and the effects of depression from this past year.” She even plugged the link to the Blue Room playlist in her Instagram bio.

The 24-year-old also announced that she has started releasing monthly Spotify playlists in an effort to help uplift her fans’ spirits. 

“Speaking of mental health,” she concluded, “I am going to take a little break from social for a bit, just to reset and reflect. Sending you guys love and I’ll be back soon.”

Hammam isn’t the only supermodel to take a break from social media to prioritize their mental health in recent weeks. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Part-Palestinian catwalker Bella Hadid briefly abandoned the photo-sharing social media platform at the beginning of this month. 

A few weeks after departing, Hadid explained to her 38 million followers why she felt she needed to quit. 

“I took some time away to reflect and learn about myself in a way that would be too much to explain at the moment, but with time I will express,” the model wrote. “The memories and fortune I came back with are pure wisdom, a closer relationship with myself and my spirituality, a sense of self-love that I have always lacked, a few great friends, and these books that saw me through.”