Model Imaan Hammam stars as an avatar in Drest fashion game

Model Imaan Hammam stars as an avatar in Drest fashion game
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Updated 05 December 2020

Model Imaan Hammam stars as an avatar in Drest fashion game

Model Imaan Hammam stars as an avatar in Drest fashion game

DUBAI: If you have ever dreamed of dressing a supermodel, now is your chance thanks to Lucy Yeomans’s savvy app Drest.

Smartphone users and budding stylists can now dress five trailblazing supermodels — Moroccan-Egyptian-Dutch model Imaan Hammam, Russian catwalkers Irina Shayk and Natalia Vodianova, curvy model Candice Huffine and Atlanta native Precious Lee — who all take the form of hyper-realistic avatars on the interactive app.

The women were captured by thousands of tiny cameras and scanners from every angle in order to create their incredibly lifelike features, adopting a range of facial expressions and poses that could all then be translated virtually.

Dress-up sessions, photoshoot challenges and shopping trips are only a handful of the playful adventures the CGI models can embark on in the app.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by DREST (@drest)

The models can be cast through a booking fee that grants players a set number of uses, after which the talent will need to be re-booked. Once models are booked, the player can style them in a number of outfits, with more than 200 leading brands to choose from including Gucci, Bottega Veneta, Prada, Burberry and Fenty.

Players can also style their model’s hair with an array of hairstyles created by hairdresser to the stars Sam McKnight.

“I’m so excited to finally share what I’ve been working on behind the scenes with @drest!!! I’m part of their fashion game as an avatar alongside some amazing women,” wrote Hammam on Instagram. “If you’ve ever daydreamed of becoming a fashion stylist you have to check it out! You can cast models, style them, enter challenges and get your fashion game on!”

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

More than just a fun fashion app, Drest is also a philanthropic endeavor. When users book a supermodel on the app, 5 percent of their purchase will be donated to a charity of the model’s choosing.

Drest also pledges to match 50 percent of revenue earned by the supermodels in-game and donate this to their respective causes.

Hammam serves as an ambassador for the non-profit She’s the First, which is empowering female education worldwide.

“As an ambassador of @shesthefirst, I’m also really proud to announce that @drest will be supporting this worthwhile cause,” she wrote.


Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
Updated 19 April 2021

Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram

DUBAI: There’s no slowing down Malika El-Maslouhi. This week, the Moroccan-Italian model was selected to star in the new Hugo Eyewear Spring 2021 campaign, which was shot by fashion photographer Matteo Montanari.

Featuring alongside model Parker Van Noord, the catwalker appears in a video and campaign photographs wearing key pieces from the German label’s most recent eyewear collection. For the campaign, the 22-year-old posed on a rooftop wearing the brand’s newest range of optical frames and sunglasses, paired with a mustard yellow double-breasted suit and a black, logo emblazoned Hugo Boss top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUGO (@hugo_official)

The campaigns keep on rolling in for the rising star, who was born in Milan to an Italian mother and a Moroccan father.

In addition to her latest work with Hugo Eyewear, El-Maslouhi also recently appeared in campaigns for Zadig & Voltaire, Ralph Lauren, Calvin Klein Swim, Jacquemus and Mango alongside fellow Moroccan model Nora Attal.

Memorably, she was the star of designer Peter Dundas’ most recent collection. The Norwegian designer selected the breakout model to  showcase the brand’s glamorous new offering for Fall 2021, which was digitally presented in a look book format.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

And when she’s not modeling different collections for brands, she’s helping design them.

She recently teamed up with London-based retailer Ishkar on a range of necklaces delicately handcrafted by jewelers in Kabul, Afghanistan. 

According to the online store, founded by former UAE residents Edmund Le Brun and Flore de Taisne in 2016, the Malika x Ishkar collection is set to drop soon.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I S H K A R (@ishkar.co)

El-Maslouhi, who is signed to VIVA Model Management, made her modelling debut when she was 18 years old at the Alberta Ferretti Fall 2019 show and went on to walk for the Dior Cruise 2020 show held in Marrakech a month later.

She would go on to quit her university studies to pursue modeling full-time, gracing the runways of storied fashion houses such as Hermes and Chanel.

The model, who splits her time between Italy, France and the Netherlands, also has a few editorials under her belt, including Vogue Russia, British Vogue, Dazed Magazine and Elle France, for which she recently served as the cover star.


Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
Updated 18 April 2021

Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images

DUBAI: Dubai-based beauty mogul Huda Kattan took to Instagram on Saturday to reveal she has taken part in a food drive campaign launched by the ruler of Dubai, Sheikh Mohammed bin Rashid Al-Maktoum.

The 100 Million Meals mission was launched to provide food parcels to disadvantaged communities across 20 countries in the Middle East, Asia and Africa in an effort to combat hunger and malnutrition, exacerbated by COVID-19. 

Kattan announced that she has donated one million meals to those less fortunate via her cosmetics company Huda Beauty.

“It’s hard to believe that in today’s world, in 2021, we’re still dealing with issues of malnutrition and that every ten seconds a child dies because of hunger. This initiative is so incredible and it’s just a reminder of how each and every single one of us has the power to make a change,” said Kattan in a video posted to her Instagram account.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Kattan (@huda)

“I’m so proud to live in a country that prioritizes world hunger,” she said, urging her 2.2 million followers to donate to the charitable initiative.

The 100 Million Meals campaign is an expansion of the 10 Million Meals campaign, which was launched in 2020 to help those worst hit by the COVID-19 pandemic.

Within a week of its launch, the initiative has raised over $21,200, equivalent to providing more than 78 million meals, as massive donations continue to pour in from individuals and companies inside and outside the UAE.

Kattan is an avid humanitarian and often steps up to help those who need it most.

In June, her cosmetics brand, Huda Beauty, donated $500,000 to the NAACP Legal Defense Fund, a civil and human rights organization that provides legal assistance to low-income African Americans, during the height of the Black Lives Matters protests that swept through the US last year. 

Before that, the US-Iraqi beauty mogul pledged to donate $100,000 — to be split between 100 different freelance makeup artists providing them with $1000 each — in a bid to help people in the industry stay afloat financially during the pandemic.


Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
Updated 18 April 2021

Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek

DUBAI: There’s a new fashion week in the region to look forward to. Middle East Fashion Week has announced its inaugural edition in a statement today. The six-day event is scheduled to take place at Dubai’s Atlantis The Palm from May 14-19. 

Unlike the traditional fashion week format we’ve all become accustomed to, Middle East Fashion Week is adopting a unique schedule, with a three-day sustainable fashion forum featuring high-profile international speakers, followed by three days of in-person fashion shows from international and regional designers, a gala dinner and a slew of other VIP events.

CEO of Middle East Fashion Council Simon J Lo Gatto, said in a statement: “Middle Eastern Fashion Week has been created as a platform to allow designers to come together with a unique opportunity to showcase in Dubai and to reach audiences not only across the GCC, but also the larger Indian subcontinent and Europe.”

He added: “Our goal is for the Middle East Fashion Week to become a biannual Fashion Week that acts as a reference point for designers from all corners of the world. Since inception in 2020, MEFC has positioned itself as the world’s first fashion council with sustainability as its core value and long-term objective. The platform was born from an inspiration to tackle climate change and pollution brought on as a direct result of the industry we love.”

The participating designers have yet to be revealed.


Ramadan recipes: An Arab take on TikTok’s famous baked feta pasta

Baked feta pasta.
Baked feta pasta.
Updated 18 April 2021

Ramadan recipes: An Arab take on TikTok’s famous baked feta pasta

Baked feta pasta.

DUBAI: If you’re on social media, chances are you’ve drooled over one of countless images of baked feta pasta — a dish that went viral this year for that holy grail combination of anyone-can-do-it easiness and blissful deliciousness.

The dish, which consists of feta cheese, cherry tomatoes and pasta, has been blasted all over the For You pages of millennials and Gen Z’ers on TikTok, and as of April 18,  #bakedfetapasta has more than 111.4 million views on the social media platform.

For those looking to whip up the dish for iftar, we asked Iraqi-Canadian chef Faisal Hasoon to share a simple baked feta pasta recipe with an Arab twist. 

The chef incorporates a fresh Middle Eastern flavor by way of roasted red peppers, sliced kalamata olives, a spritz of lemon juice and a sprinkling of zest.  

Baked Feta Pasta

(Serves 2-3)

Ingredients:

Olive oil 3tbsp

6 cloves garlic (minced)

60g kalamata olives (sliced thin)

250g roasted red peppers (diced)

6 fresh basil leaves (chiffonade)

350g pasta (rigatoni) 

200g feta cheese (Greek, sheep or goat)

1 lemon (zest and juice)

Chilli pepper oil 1tbsp

Dried chilli flakes 1tsp

Salt and pepper to taste 

Instructions: 

Step 1: In a medium sized pot bring salted water to a boil and cook pasta as per the instructions. Reserve 1 cup of pasta water, drain the remainder and set aside.

Step 2: Starting with a cold pan, cook garlic on low heat in olive oil. Allow it to simmer just before turning golden brown. Be sure not to overcook it as it will become bitter.  Add red chilli flakes and roasted red peppers, let it simmer for a few minutes then add sliced olives. Maintaining low heat and turning with a spatula frequently.

Step 3: Place the whole block of feta into the center of the pan and into the oven at 375 Celsius for 10 minutes or until the cheese melts. 

Step 4: Place the pasta into the pan and mix well until all ingredients are well incorporated, adding reserved pasta water as needed.

Step 5: Finish with the zest and juice of one lemon, fresh cracked black pepper and thinly sliced basil. For an extra kick, drizzle over chilli oil and enjoy!

 

 


Lebanese author Hoda Barakat’s ‘Voices of the Lost’ is a dark, profound novel

The book won the International Prize for Arabic Fiction. Supplied
The book won the International Prize for Arabic Fiction. Supplied
Updated 17 April 2021

Lebanese author Hoda Barakat’s ‘Voices of the Lost’ is a dark, profound novel

The book won the International Prize for Arabic Fiction. Supplied

CHICAGO: Winner of the International Prize for Arabic Fiction, “Voices of the Lost,” written by acclaimed Lebanese author Hoda Barakat and newly translated into English by Marilyn Booth, is a dark, profound novel that follows the lives of six men and women who confess their untold truths to their loved ones through letters. None of the letters reaches their intended recipients, however, and their devastating admissions are left to strangers who are then inspired to disclose their own secrets. And through their confessions, a series of letters emerges on life, love and devastating loss.

In an unknown part of the world, where war, poverty and destruction have caused life to veer in unpredictable directions, strangers struggle with the events of the past, both those they were responsible for and those they were victims of, which forced them into lives they neither wanted nor could have ever dreamed of. Split into three parts — for the lost, for the searching, and those left behind — the novel begins with an undocumented immigrant who is writing to an ex-girlfriend. He writes to her of the most profound and disturbing moment in his childhood, one that changed the trajectory of his life forever. From that moment on, life has never quite been the same, and it has led him to a dark place where he cannot mentally, spiritually or physically settle.

Barakat’s novel is a delicate experiment in confession and a testament to the catalyzing power of writing to reveal the truth. Her characters commit their lives to paper without the fear of retribution, confessing their crimes of infidelity, torture and more. None of the writers can return to his or home, to a state of comfort or to the past. Some have lost their countries, while others have simply run out of time.

Barakat’s characters must force themselves to move forward from their past sufferings. Where loved ones and society may not accept their revelations of shortcomings or shame, their confessions are a reconciliation with themselves. And in writing of their pain, they connect with one another. They are not alone, no matter how lonely the act of writing a letter can be. And in a moment of consciousness, awake in their confessions, Barakat’s characters reach a spiritual peak within themselves, one that pushes them to continue surviving.