DUBAI: Reality star-turned-entrepreneur Kim Kardashian West has just announced that her shapewear brand Skims is coming to the Middle East for the first time, exclusively on luxury e-tailer Ounass.com.
“We’ve handpicked specific pieces for Middle Eastern women,” Kardashian said on her Instagram Stories, adding that the launch will take place on Dec. 17.
Known for its shapewear and loungewear, Skims is no stranger to controversy, most recently when the red carpet star launched a range of maternity shapewear.
“To anyone who has an issue with maternity solutionwear… if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight. It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back,” Kardashian responded to critics at the time.