Influencers grace Alexander McQueen event in Dubai

Rania Fawaz wore a head-to-toe Alexander McQueen look for the event. Instagram
Rania Fawaz wore a head-to-toe Alexander McQueen look for the event. Instagram
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Updated 14 January 2021

Influencers grace Alexander McQueen event in Dubai

Rania Fawaz wore a head-to-toe Alexander McQueen look for the event. Instagram

DUBAI: On Tuesday night, British brand Alexander McQueen hosted a grand soiree adjacent to Dubai’s Burj Khalifa to toast the launch of its Spring 2021 collection. 

Dubai fashion influencers and It-girls were invited to take in the brand’s new collection while listening to tunes by DJ and influencer Parvane Barrett, who was spinning behind the decks.




DJ Parvane Barrett. File/Instagram

The UAE announced a record high in COVID-19 cases on Tuesday, with 3,243 new coronavirus cases and six deaths. However, certain events are permitted with safety measures in place.




Hala Abdallah and Deema Al-Asadi at the event. File/Instagram

At the event was Iraqi it-girl Rania Fawaz, who showed up wearing a beige knit dress and black leather purse by Alexander McQueen. 

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

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UAE blogger Nadya Hassan was also in attendance, wearing a head-to-toe outfit from the British fashion label in the form of a black minidress, pointed-toe pumps and a leather, monochromatic bag.




The influencers documented their night on Instagram Stories. File/Instagram

Hassan took to her Instagram Stories to document the evening, sharing a glimpse of the brand’s new collection of leather handbags, clutches and jewelry as well as a spectacular Alexander McQueen projection that lit up the world’s tallest building. 

She was joined at the event by Dubai-based Iraqi style blogger Deema Al-Asadi and Saudi influencer Hala Abdallah.

Al-Asadi wore an all-black look, which consisted of a voluminous corset worn over a T-shirt and tailored trousers. She completed the look with black boots and a gold-trimmed bag.

For her part, Abdullah looked elegant in a long, off-the-shoulder black gown.

Creative director Sarah Burton unveiled Alexander McQueen’s Spring 2021 ready-to-wear collection via a fashion film entitled “First Light” directed and shot by English filmmaker Jonathan Glazer in East London.

The film featured male and female models walking along the banks of the Thames on a winter’s morning wearing pieces from the new offering. 

In her collection notes, Burton expressed a desire for purity.

 “Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence — a world charged with emotion and human connection.” 

The designer drew fabric from the deadstock pile to create gowns with corset tops, long, full ballerina skirts, a biker jacket with cocoon-shaped tulle sleeves and a ball skirt. 

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Emirati singer Hussain Al-Jassmi releases ode to Saudi Arabia

Emirati singer Hussain Al-Jassmi is the latest superstar to join forces with Pepsi. Instagram
Emirati singer Hussain Al-Jassmi is the latest superstar to join forces with Pepsi. Instagram
Updated 24 January 2021

Emirati singer Hussain Al-Jassmi releases ode to Saudi Arabia

Emirati singer Hussain Al-Jassmi is the latest superstar to join forces with Pepsi. Instagram

DUBAI: Emirati singer Hussain Al-Jassmi has partnered with Pepsi. The hitmaker who gave us “Boushret Kheir” and “Ahebbak” will drop a new song, written by Saudi Arabia’s renowned poet Prince Badr Bin Abdul Mohsin, as a tribute to the Kingdom. Entitled “Hay Hal Sot,” the new song was revealed on Pepsi’s official YouTube channel this week. 

“Music brings people together – it bridges gaps and connects us with people and places far beyond our language or place of origin,” said the award-winning singer in a statement. “This song in particular, captures our love and respect for the Kingdom, its thriving culture and incredible people.”

Of working with Prince Badr Bin Abdul Mohsin, Al-Jassmi revealed that “the creative process and experience has been extremely rewarding.”

A music video for “Hay Hal Sot” is set to accompany the song. 

Mustafa Shamseldin, chief marketing officer for Africa, Middle East & South Asia at PepsiCo, said, “Saudi Arabia is an extraordinary country – rich in history, culture and arts. The song – a love tribute to the nation and its people reflects the spirit of the Kingdom and reminds people of its beautiful roots in poetry.”

It’s not the first time that Pepsi has worked with a renowned artist — the brand has worked with the likes of Beyoncé and Taylor Swift in the past.