In an effort to support the Kingdom in its fight against the COVID-19 pandemic, regional retailer LuLu has rolled out a new campaign that prioritizes customer safety over everything else.
The “Safe Shopping Hours” initiative will kick off on March 3 and run until March 9. Every day during the weeklong campaign, specific health and safety protocols will kick in from 8 a.m. until 6 p.m.
“The campaign is focused on providing a safe shopping experience for customers during the pandemic. There will be some exclusive offers, mostly on home essentials and groceries during these hours to save shoppers from the post-work rush hours during the evenings. LuLu has always been a key promoter of customer experience and this has been a part of our brand ethos,” a statement said.
LuLu’s management has requested all visitors to register on the Tawakkalna app for the safety of all those at the hypermarket. Further, the management has assured that strict COVID-19 measures are being followed while conducting offers and promotions, and that enhanced sanitization programs and physical distancing norms are being adhered to as per industry protocols.
In the midst of the pandemic, LuLu has played a crucial role in ensuring an uninterrupted supply of food and nonfood products, while maintaining the highest standards of hygiene, health and safety of both its customers and employees.
Garnering more than 1,600,000 shopping patrons every day, LuLu is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world and currently operates 199 stores with a workforce of more than 55,000.