New initiatives helping Saudi women achieve their true potential

New initiatives helping Saudi women achieve their true potential
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The Diriyah Gate Development Authority is leading by example as it is focusing on an inclusive approach to give women equal opportunities to prove their mettle. (Photo/Supplied)
New initiatives helping Saudi women achieve their true potential
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The Diriyah Gate Development Authority is leading by example as it is focusing on an inclusive approach to give women equal opportunities to prove their mettle. (Photo/Supplied)
New initiatives helping Saudi women achieve their true potential
3 / 3
The Diriyah Gate Development Authority is leading by example as it is focusing on an inclusive approach to give women equal opportunities to prove their mettle. (Photo/Supplied)
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Updated 10 March 2021

New initiatives helping Saudi women achieve their true potential

New initiatives helping Saudi women achieve their true potential
  • Kingdom’s private and public sectors investing heavily to boost women’s skills

JEDDAH: Saudi Arabia’s private and public sectors have been investing in training and mentoring programs to help boost women’s skills and careers. The idea of women’s empowerment has taken a center stage in most of the commercial and non-commercial entities in the Kingdom.

Past debates about whether women should join the workforce are over. The future is now.
Efforts are underway to support and empower female workers, so they can realize their true potential through training, reskilling and upskilling initiatives. According to the Cambridge dictionary, the term “upskilling” refers to the process of learning new skills or teaching workers new skills while “reskilling” is the process of learning new skills so workers can do a different job or instruct others on how to do a different job.

Saudi Arabia’s strong approach to women’s inclusivity in the workforce has provided many with the means to grow professionally in the private and government sectors. The new focus is on hiring those who fit the job description and can add to their skills. It is a critical strategy in the Kingdom’s ever-changing and growing employment landscape.
“I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia,” Danielle Atkins, the CMO at the Diriyah Gate Development Authority, told Arab News.




Several  initiatives continue to help Saudi female workers rise to prominence.

“My team’s success is a direct reflection on my own success. For me to come to Saudi and inspire a new generation of female leaders — that’s my benchmark of success,” Atkins said.
The Kingdom is determined to groom its female leaders while bringing out the passion, energy and enthusiasm of its workers. Atkins said DGDA is on a similar mission.
One of her protégées went on to become the company’s community management associate director. Ahlam Al-Thunayan, a native of Diriyah, is working within DGDA’s Community Engagement Department and is proud to be part of an all-female staff.

I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia.

Danielle Atkins, CMO at the Diriyah Gate Development Authority

“Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates,” Al-Thunayan told Arab News.
DGDA has made strides in fields such as hospitality, culture and heritage, and tourism. Al-Thunayan noted that the firm focuses on each new employee’s skill set, and places them in the department best suited for them. The ongoing practice of reskilling increases growth opportunities, boosts performance, and helps the company stay competitive.
More than 40 percent of Saudi government workers are female as DGDA is playing a key role in employing women. Over half of the marketing team consists of women as the firm is also creating even more new roles within its establishment for female workers. Those who show potential and work at a high pace are selected for leadership development programs that help further their careers while also putting a focus on moving employees from one department to the next to upskill their staff.
Atkins’ advice for trainees and young graduates still new to the workforce is to do something they are passionate about.

Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates.

Ahlam Al-Thunayan

“At the end of the day, you’ll excel if you are passionate,” she said. “When you are young and have not had a lot of experience in the workplace, having the opportunity to work in different departments under different leadership is a really good way to develop your skills. It also helps you understand where is the best place to grow and develop going forward.”
Reskilling and upskilling initiatives continue to help female workers rise to prominence.
Thekra Althaalabi started off as a warehouse employee at Al-Nahdi Medical Co. where she was responsible for performing an array of duties. After eight years with the company, she is now a warehouse shift and supply chain manager leading an all-female team.
“Just like everyone, I started at the very bottom,” Althaalabi told Arab News.
“Throughout my time working here, the company ensured that I received different types of training in processing incoming stock, time management, documentation and inventory workshops. The training has benefited me greatly.”
Starting off with nine female employees in 2012, the medical distribution division at the warehouse has since increased 80 women in different divisions across the supply chain. Althaalabi said employees were encouraged to take part in the different training programs that were available. Many have been able to put their training into practice and rise in ranks.
“The common feeling is that we, as female employees, have grown more confident in our jobs,” she said. “We are empowered, we have developed our skills within our area of expertise and we are improving employee capabilities.”


Saudi Arabia announces 9 more COVID-19 deaths

Saudi Arabia announces 9 more COVID-19 deaths
Updated 23 April 2021

Saudi Arabia announces 9 more COVID-19 deaths

Saudi Arabia announces 9 more COVID-19 deaths
  • The total number of recoveries in the Kingdom has increased to 393,653
  • A total of 6,878 people have succumbed to the virus in the Kingdom so far

RIYADH: Saudi Arabia announced nine deaths from COVID-19 and 1098 new infections on Friday.
Of the new cases, 454 were recorded in Riyadh, 244 in Makkah, 171 in the the Eastern Province, 44 in Asir, 42 in Madinah, 28 in Tabuk, 23 in Jazan, 20 in Hail, 13 in the Northern Borders region, 11 in Al-Jouf, and 10 in Najran.
The total number of recoveries in the Kingdom increased to 393,653 after 1205 more patients recovered from the virus.
A total of 6,878 people have succumbed to the virus in the Kingdom so far.
Over 7.8 million doses of a COVID-19 vaccine have been administered in Saudi Arabia to date.


To prevent drug trafficking, Saudi Arabia bans import of Lebanese fruit and vegetables

To prevent drug trafficking, Saudi Arabia bans import of Lebanese fruit and vegetables
Updated 27 min 9 sec ago

To prevent drug trafficking, Saudi Arabia bans import of Lebanese fruit and vegetables

To prevent drug trafficking, Saudi Arabia bans import of Lebanese fruit and vegetables
  • The Kingdom has noticed an increase in drug smugglers in Lebanon targeting Saudi Arabia
  • Saudi customs foiled an attempt to smuggle Captagon pills hidden in pomegranates that came from Lebanon

RIYADH: Lebanese fruit and vegetable imports will be banned from entering Saudi Arabia or transiting via the Kingdom as of 9 a.m. on Sunday in a bid to prevent drug trafficking.
The Kingdom has noticed an increase in drug smugglers in Lebanon targeting Saudi Arabia, Saudi Press Agency (SPA) reported on Friday.
Lebanese products are being used to smuggle drugs into the Kingdom’s territory, either through consignments intended for Saudi markets or those that transit through the Kingdom on their way to neighboring countries. The most common products used to smuggle the drugs were fruit and vegetables, SPA said.
The ban will last until Lebanese authorities provide guarantees that they will take the necessary measures to stop systematic drug smuggling operations.
The Ministry of Interior will continue to follow up and monitor consignments of other products coming from Lebanon to see whether similar measures needed to be taken against them.

Meanwhile, Saudi customs at Jeddah Islamic Port foiled an attempt to smuggle more than 5.3 million Captagon pills hidden “artistically” in a consignment of pomegranates that came from Lebanon.

The intended recipient of the pomegranate consignment was arrested and the drugs were seized, SPA reported on Friday. 

Another attempt to smuggle nearly 2.5 million amphetamine pills into the Kingdom was foiled at King Abdul Aziz Port in Dammam.

Some 2,466,563 pills were hidden inside a shipment of pomegranates coming from Lebanon.

Five people were arrested in relation to the smuggling attempt in Hafr Al-Batin. 

Lebanon is ready to cooperate with all states to fight drug smuggling after Saudi Arabia banned the import and transit of Lebanese fruit and vegetables due to the illicit trade, the Lebanese caretaker interior minister said on Friday.
Lebanese security "has been exerting tremendous efforts combating drug smuggling," Mohamed Fahmy told Reuters, adding that smugglers might sometimes succeed despite those "meticulous" efforts.
He also called for "more cooperation" between the security services in the two countries.

(With Reuters)


Arab coalition destroys several Houthi drones targeting southern Saudi Arabia

Arab coalition destroys several Houthi drones targeting southern Saudi Arabia
Updated 23 April 2021

Arab coalition destroys several Houthi drones targeting southern Saudi Arabia

Arab coalition destroys several Houthi drones targeting southern Saudi Arabia
  • Arab coalition: We will take all measures to protect civilians in accordance with international law

RIYADH: The Arab coalition said it had intercepted a Houthi drone targeting southern Saudi Arabia, Al Ekhbariya TV reported early Friday.
A second drone targeting the city of Khamis Mushait and a third toward Jazan were also intercepted, according to the local broadcaster.  
The coalition, which is fighting to restore the legitimacy of the internationally recognized government in Yemen, had said it will take all measures to protect civilians in accordance with international law.


King Salman calls for global approach to tackling climate change

King Salman speaking at the virtual Climate summit. (Photo: Bandar Galoud)
King Salman speaking at the virtual Climate summit. (Photo: Bandar Galoud)
Updated 23 April 2021

King Salman calls for global approach to tackling climate change

King Salman speaking at the virtual Climate summit. (Photo: Bandar Galoud)
  • Saudi ruler tells summit of world leaders the challenges created by global warming do not respect national borders
  • Biden says US will reduce emissions by up to 52 percent by 2030; China, Russia also pledge to make cuts

NEW YORK: Boosting international cooperation is the “optimal solution” to tackling climate change, Saudi Arabia’s King Salman told a summit of world leaders on Thursday.

He said global warming threatens lives on our planet and that the challenges “recognize no national borders.”

“The objective is sustainable development, and in order to achieve this there must be a comprehensive methodology that takes into account the different developments and circumstances that exist around the world,” King Salman said during the Leaders Summit on Climate, which was hosted by the US.

He said the Kingdom has launched packages of strategies and introduced regulations with the aim of using clean, renewable sources to produce 50 percent of the country’s energy needs by 2030.

“Enhancing the level of international cooperation is the optimal solution to meeting the challenges of climate change,” the king said.

“During our G20 presidency last year we advocated the need to adopt a notion of a circular carbon economy, launching two international initiatives to curb land degradation and to protect coral reefs.”

He added that Crown Prince Mohammed bin Salman recently announced two new environmental plans: the Green Saudi Initiative and the Green Middle East Initiative. They aim to reduce carbon emissions in the region by more than 10 percent of current global contributions.

“These initiatives also aim at planting 50 billion trees in the region,” he said.

The Kingdom, he added, will work with its partners to achieve these goals and host forums for both initiatives later this year.

“Finally we would like to affirm our keenness and commitment to cooperation to combat climate change, in order to create a better environment for future generations, wishing success for our efforts to protect our planet,” he said.

Earlier, US President Joe Biden — who convened the summit with a view to building global momentum for climate action ahead of COP26, the UN’s

Climate Change Conference in Glasgow, Scotland, in November — pledged to cut US fossil fuel emissions by up to 52 percent by 2030.

“Meeting this moment is about more than preserving our planet,” Biden said. “It’s about providing a better future for all of us.” He called it “a moment of peril but a moment of opportunity.”

In his presidential campaign last year, Biden made tackling climate change one of his top priorities. While Republicans oppose his plans on the grounds they will cost jobs in the coal, oil and gas industries, Biden believes that a transition to cleaner energy sources will create millions of well-paid jobs, a stance echoed by many of the world leaders who attended the summit.

“This is not bunny-hugging, this is about growth and jobs,” said the UK’s Conservative prime minister, Boris Johnson.

Forty leaders are taking part in the two-day summit. The UN has described 2021 as a “climate emergency” year, with scientists warning that climate change caused by the use of coal and other fossil fuels is exacerbating natural disasters such as droughts, floods, hurricanes and wildfires. There are fears that the world now faces a race against time to avoid the disastrous extremes of global warming.

The world’s most powerful nations have announced various measures to address the crisis. They include targets for reductions in harmful emissions, plans to stop the public financing of coal, and a commitment to integrating climate action into economic-stimulus plans in an effort to “build back better” after the pandemic-related economic collapse, with the goal of “leaving no one behind.”

Chinese President Xi Jinping and Russian President Vladimir Putin also made commitments to reduce emissions. Neither of them made any mention of their respective non-climate disputes with Biden.

Xi — whose country is the world’s biggest emitter of greenhouse gases, followed closely by the US — said that “to protect the environment is to protect productivity, and to boost the environment is to boost productivity. It’s as simple as that.”

Putin, who Biden recently referred to as a “killer” because of the Russian leader’s crackdown on opponents, said his country is “genuinely interested in galvanizing international cooperation so as to look further for effective solutions to climate change as well as to all other vital challenges.”

German Chancellor Angela Merkel joined a number of other leaders who spoke at the summit in welcoming the US back to the 2015 Paris Agreement on climate change, from which President Donald Trump withdrew.

She told Biden: “There can be no doubt about the world needing your contribution if we really want to fulfill our ambitious goals.”

Small states and island nations, which contribute the least to greenhouse- gas emissions but face the most severe dangers and damage resulting from climate change as they are increasingly affected by hurricanes and rising sea levels, asked the major world powers for help.

Gaston Alfonso Browne, prime minister of Antigua and Barbuda, said his people are “teetering on the edge of despair.” He asked the international community for debt relief and assistance to help his country recover from the effects of storms and the pandemic, to “prevent a flow of climate refugees.”

UN Secretary-General Antonio Guterres described the commitments made during the summit to achieving carbon neutrality as “a much-needed boost to our collective efforts to address the climate crisis ahead of COP26 in November in Glasgow.”

He added: “It is now urgent that all countries, especially other major emitters, present their 2030 climate plans well before COP 26.”

Guterres also urged leaders to deliver on $100 billion of climate commitments made to developing countries a decade ago.

“The world will be watching carefully, particularly those already experiencing severe climate impacts and an ongoing economic crisis,” he said.

“Today’s summit shows the tide is turning for climate action, but there is still a long way to go. To avert a permanent climate catastrophe, we must now urgently build on the momentum delivered today, in this make-or-break year for people and the planet.”


‘Let’s Make it Green’ campaign plants 10 million trees across Saudi Arabia

The campaign focused on planting native tree species which have adapted to Saudi Arabia’s environment and require limited irrigation. (Supplied)
The campaign focused on planting native tree species which have adapted to Saudi Arabia’s environment and require limited irrigation. (Supplied)
Updated 23 April 2021

‘Let’s Make it Green’ campaign plants 10 million trees across Saudi Arabia

The campaign focused on planting native tree species which have adapted to Saudi Arabia’s environment and require limited irrigation. (Supplied)
  • Efforts will continue to plant more trees, in line with the ‘Green Saudi’ and ‘Green Middle East’ initiatives

RIYADH: A campaign to plant 10 million trees in 165 sites across the Kingdom to develop vegetation cover and limit desertification has been successfully completed.

The Ministry of Environment, Water and Agriculture and the National Center for Vegetation Cover announced the success of the “Let’s Make it Green” campaign that was launched in October 2020. 

The campaign covered all of the Kingdom’s 13 provinces. The Eastern Province topped the list with more than 2.6 million trees planted, followed by more than 2.1 million in Madinah, over 1.3 million in Makkah, around 1 million in both Jazan and Riyadh, 462,000 in Qassim, and 270,000 in Asir.

Baha reached nearly 300,000, and more than 142,000 trees were planted in the Northern Border, followed by Jouf with more than 113,000, then Hail with about 85,000, Tabuk with over 75,000, and finally Najran with nearly 52,000 trees.

The campaign focused on planting native tree species which have adapted to Saudi Arabia’s environment and require limited irrigation. (Supplied)

The CEO of the center, Dr. Khaled Al-Abd Al-Qader, said that the campaign planted endangered trees and shrubs in areas that were environmentally degraded due to overgrazing, logging, uprooting, and urban sprawl.

“The campaign focused on planting native tree species which have adapted to Saudi Arabia’s environment and require limited irrigation,” he added.

The ministry ensured that the campaign was aligned with sustainability and water conservation requirements and by using treated wastewater or seawater for irrigation, in line with the best international practices.

The center and ministry worked in cooperation with various governmental authorities, private sector organizations, environmental associations, and community groups.

Minister of Water, Environment and Agriculture Abdul Rahman Al-Fadli said: “What we have accomplished is the result of the support and directions of the Saudi leadership to make the Kingdom a pioneer in protecting the Earth, achieve the international objectives in protecting the environment, increase the vegetation cover, reduce carbon emissions, combat pollution and land degradation, and preserve marine life.”

Efforts will continue to plant more trees, in line with the “Green Saudi” and “Green Middle East” initiatives, he added.

Al-Qader said that the “Let’s Make it Green” campaign has recovered biodiversity, rehabilitated degraded vegetation cover sites, promoted positive behaviors to preserve the nation’s environment and improve the quality of life in Saudi Arabia.