Everything you need to know about the Amato Fall 2022 show at Arab Fashion Week

Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied
Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied
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Updated 29 March 2021

Everything you need to know about the Amato Fall 2022 show at Arab Fashion Week

Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

DUBAI: Read on for the six things to know about Amato’s Fall 2022 show, which debuted digitally on March 28 as part of Arab Fashion Week. 

The muse




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

The Fall 2022 show starred former Miss Universe Pia Wurtzbach in a five-minute-long fashion film directed by Dubai-based filmmaker Alex Suhorucov titled “Inner Sanctum.”

The inspiration




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

As per the press release, the Fall 2022 collection was a “sartorial homage of Amato’s quest to life.” The fashion film explores a woman’s journey through life, distracted by her own inner good and evil, but eventually finding her strength.

Imaginary world




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

For the fashion film, the team commissioned director Alex Suhorucov to create an imaginary world set in Sharjah’s Buhais Geology Park, known for its out-of-this world rock formations and geological landscapes.

A celebration of femininity 




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

“This particular film, even with its dark tones, has a lot of symbolisms and underlying messages about womanhood, fearlessness, bravery, survival and hope,” said Furne One in a released statement.

Back to black




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

The color palette of Amato’s Fall 2022 collection was entirely black. The Filipino designer gave the pieces energy by loading them up with hand-embroidery, sequins and beads with the occasional leather corset attached to waists and torsos.

Bold beauty




Amato Fall 2022 campaign shot by Vlad Ivanov. Supplied

The models sported barbed wire eyeliner and temporary face tattoos in the shape of stars, spiders and roses for an edgy look.