DUBAI: Jordanian-Romanian designer Amina Muaddi’s bold footwear has become a staple in the closets of celebrity circles, where stars like Rihanna, Kylie Jenner, Bella Hadid and Dua Lipa routinely step out in the 33-year-old’s signature flared heels, mules and thigh-high boots.
And despite a global pandemic that rendered all red carpet events, fancy fundraising galas and parties non-existent, every capsule collection that Muaddi has dropped in the past year has still managed to sell-out online almost immediately.
The Paris-based designer, who was born to a Jordanian father and a Romanian mother in Italy, recently teased her newest footwear collection for spring. Muaddi gave her 798,000 Instagram fans a sneak peek of the new offering by uploading a picture of lime green, croc-embossed wedge mules.
She captioned the post “Sneak peek,” alongside an avocado emoji.
Naturally, Muaddi’s post sparked a flurry of comments from celebrities who are keen to get their hands on the coveted footwear.
“Okay wow,” commented US model Paloma Elsesser.
“Omg,” wrote actress and model Karrueche Tran alongside the heart-eyes emoji.
The part-Arab designer routinely steps out in her own unreleased creations, sharing them on Instagram before launching the product.
Ahead of her spring 2021 collection, Muaddi posted two snaps of herself lounging on a wicker chair while wearing a pair of zebra-print platform sandals. “The sandal, where is it from?” one Instagram user commented along with a series of fire emojis, prompting Muaddi to respond “SS21” with the nails and shushing emojis.
Muaddi, who launched her eponymous label in 2018, has had quite the busy few months.
In addition to consistently churning out new, covetable collections to line the wardrobes of her loyal celebrity clients, the designer recently picked up the FN Achievement Award alongside Rihanna and Jahleel Weaver for her collaboration with Fenty.
And that wasn’t Muaddi’s only footwear collaboration in recent months.
In December, the designer teamed up with US rapper A$AP Rocky on a new collection of AWGE x Amina Muaddi shoes.
The collection by the longtime friends features flared pumps, lace-ups in black and rainbow and Cinderella-like heels.