DUBAI: US fast food giant McDonald’s has tapped Korean pop sensation BTS to promote a new meal, and Arab fans of the boy band can hardly contain their excitement.
Many supporters of the seven member group took to their social media to express their anticipation for the Grammy-nominated boy band's meal that will be launching starting next month in nearly 50 countries, including Oman, Bahrain, UAE, Qatar and Morocco in addition to the US, India, Singapore and more.
Coming this May: The BTS Meal pic.twitter.com/iarw2gYMsx
— McDonald’s⁷ (@McDonalds) April 19, 2021
“From today, I will just eat at McDonalds,” wrote one Twitter user in Arabic.
Another user from Saudi Arabia mentioned McDonalds in their Tweet, urging them to make the meal available in the Kingdom.
من انهاردة الاكل في ماكدونالدز و بس
— DINAjjk1 (@jungkukslove) April 19, 2021
“I am not a fan of McDonald’s, but I changed my mind because of this meal. Provide it to us like you did for the Arab countries on the list,” the user wrote.
دقيقة عشان انا اكتشفت شئ
من كام يوم شوقا قال إنه جعان وبدعدها بكام يوم عملوا تعاون مع ماكدونالدز احتمال كان بيعطينا تلميح بس احنا ماشاء الله كلاون #BTSARMY
WE WANT BTS MEAL IN EGYPT@McDonaldsEgypt @McDonalds
— Koki (@Koki89140365) April 20, 2021
Another Twitter user wrote in Arabic: “Wait a minute, I discovered something. A few days back, Suga said he is hungry and a few days later, they collaborated with McDonald’s. He was probably giving us a hint, but we were clowns. WE WANT THE BTS MEAL IN EGYPT (sic).”
انا مو من عشاق ماكدونالدز بس عشان هالوجبة بغيير رايي وفروها لنا زي الدول العربيه اللي بالقائمة
— N ⁷ (@__nullah) April 19, 2021
Dubbed the “BTS meal,” it will include chicken McNuggets, fries and two dips.
The burger chain has seen its revenue outside the United States drop during the COVID-19 pandemic. The company is tapping on promotional campaigns through celebrity endorsements and limited-time menu items to get customers back into restaurants as economies reopen with the roll-out of vaccines.
The BTS meal follows similar US-only deals with singers J Balvin and Travis Scott, which McDonald’s says boosted sales in the later half of last year.
The spike in demand during the Travis Scott promotion caused the company to temporarily run short of ingredients to assemble its signature Quarter Pounder burgers at some restaurants.