DUBAI: Adidas Runners is expanding in the Gulf Cooperation Council (GCC) region through newly launched communities in Riyadh, Jeddah, and Doha, with the international running crew currently active in 65 cities and boasting a membership of 500,000.
Adidas Runners brings together people from different backgrounds who want to become better runners and improve their performance.
It hosted a friends and family run during a soft launch earlier this month to mark the expansion, with runners taking part in the three cities.
“I am absolutely delighted to be a part of adidas Runners’ community expansion into Riyadh, Jeddah and Doha,” said Lee Ryan, captain of adidas Runners GCC. “With all the challenges over the last 12 months, it’s great to see people taking part in something that is so empowering for the mind and body. We can’t wait to strengthen and grow the community locally and welcome people of all running abilities to join us.”
There has been a positive response since the launch of the new communities, with one social media message saying: “Last time I ran in Jeddah was two years ago, during Ramadan of 2019. I could have never imagined back then that I would see adidas Runners here one day, although I was running with my AR shirt at the time. Now I have goosebumps seeing this. I am still trying to grasp that this is really happening in Jeddah.”
The first adidas Runners community in the GCC was launched in Dubai in 2016. It now has more than 5,000 runners in Dubai and 2,000 registered in Abu Dhabi.
A diverse coaching team has been recruited in each of the three GCC cities, offering weekly social runs, track sessions, weekend-long runs, training plans, social runs, mobility tips and yoga sessions.