TikTok launches Creative Digest

The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month. (File/AFP)
The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month. (File/AFP)
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Updated 09 June 2021

TikTok launches Creative Digest

The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month. (File/AFP)
  • Bimonthly video newsletter to celebrate brand creativity and innovation in the Middle East
  • The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month.

DUBAI: With the aim of celebrating creativity on TikTok in the Middle East, the platform has launched TikTok Creative Digest, a bimonthly video newsletter featuring the most creative and innovative regional brand campaigns on TikTok.

The newsletter will highlight the best campaigns, especially during peak advertising moments in the year, such as Ramadan, the UEFA Euro 2020 and the Back to School period.

“In less than a year, we have had the privilege to work with the most creative brands in developing unique campaigns, which appeal to the interests, sentiments and nuances of the regional audience,” said Shant Oknayan, general manager of Global Business Solutions METAP.

“The Creative Digest is a celebration of the best works from across the Middle East, which have successfully tapped into an active audience and resonated with the regional TikTok community by bringing them together during key calendar moments,” said Oknayan.

The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month.

The top brands highlighted in the first edition are:

Fine: To mark the holy month of Ramadan, Fine partnered with TikTok to develop nine videos under a “Ramadan Wisdom” series. These TikTok videos were showcased in four markets and caught the attention of its Gen Z target audience by using old-school proverbs with a twist, thus merging the traditional with the modern.

Starbucks: Starbucks wanted to find a connection with its fans during the month of Ramadan. So, TikTok created a hashtag challenge based on the insight that after a long fast (and caffeine deprivation), nothing beats the feeling of that first sip of coffee. In true Ramadan fashion, TikTok created a drama-style track for people to express their love for Starbucks.

Arla Foods: One of the most successful campaigns over the Ramadan period, the hashtag #Ramadanprep was a TikTok collaboration with The Three Cows brand from Arla Foods. The campaign asked TikTok users to share videos of how they got ready for Ramadan, and the resulting content showed people getting their homes ready for the month, preparing the dinner table for iftar, and engaging in other related activities. Some of the branded content videos also showed how top creators were making dishes with The Three Cows products.

KIA: To launch the new KIA Sonet in Saudi, the automotive brand decided to bring the highest rate of approval for the car possible in the region: mama’s approval. Through a TikTok partnership, one of Saudi’s top creators created a miniseries of TikToks showcasing all the reasons his mother approved of him buying the new Sonet in a fun and witty manner.

Vimto: The partnership portrayed how iftar would not be the same if you had to celebrate it by yourself. The videos showed mothers beginning to fill the table with meals as families and friends start gathering around it — with Vimto at the center.

Saudi Telecom Company (STC): In light of the pandemic, Ramadan this year was different for many people who could not celebrate it together. With that in mind, STC launched the hashtags #Ramadancheck and #Ramadancountdown on TikTok, bringing the community together virtually to stay connected.

Ounass: The partnership brought to life the region’s first e-commerce-powered live event on TikTok through four live sessions in collaboration with celebrity trendsetters, which enabled people to shop directly from the sessions.

Garnier: To launch the Garnier Hair Food products in Saudi Arabia and connect with the Gen Z audience, Garnier partnered with TikTok to showcase the product benefits through a series of three videos, each highlighting a different benefit. The videos featured popular creators and showed Garnier’s natural ingredients in a fun way.

A101 Harca Harca Bitmez: A101, one of the biggest retail companies in Turkey, sponsored the TikTok #ChefsTable Ramadan project. During this campaign, the most popular chefs from Masterchef Turkey cooked Ramadan meals and invited users to join the challenge, with an opportunity to vote for their favorite chefs and win prizes.


Algeria shuts down offices of Al-Arabiya and Al-Hadath

Al-Arabiya logo. (File/Al-Arabiya)
Al-Arabiya logo. (File/Al-Arabiya)
Updated 03 August 2021

Algeria shuts down offices of Al-Arabiya and Al-Hadath

Al-Arabiya logo. (File/Al-Arabiya)
  • Algeria shuts down Al-Arabiya and Al-Hadath offices in the country for “practicing media misinformation”

LONDON: The Algerian Ministry of Communication issued a decision on Saturday to withdraw the accreditation of Al-Arabiya’s representative office in Algeria.

The statement by the ministry highlighted that the decision was due to Al-Arabiya’s “failure to respect the rules of professional ethics and its practice of media misinformation and manipulation.”

Meanwhile, the Committee to Protect Journalists called on Algerian authorities to reverse the decision and to ensure that the channel operates freely inside the country.


Belarus sends reporter to prison over deleted chat messages

Belarus sends reporter to prison over deleted chat messages
Updated 03 August 2021

Belarus sends reporter to prison over deleted chat messages

Belarus sends reporter to prison over deleted chat messages
  • Belarus sentences journalist to 1.5 years in prison for insulting the Belarusian president in a deleted chat group
  • Belarusian authorities have ramped up the pressure against non-governmental organizations and independent media in recent weeks
KYIV: A court in Belarus convicted a journalist of insulting the president in messages in a deleted chat group and sentenced him to 1 1/2 years in prison, the Belarusian Association of Journalists said Monday.
The verdict in the case against Siarhei Hardziyevich, 50, comes as part of a massive crackdown that Belarusian authorities have unleashed on independent media and human rights activists.
Hardziyevich on Monday was found guilty of insulting the president and slandering police officers, according to the association. The court sentenced him to a prison term and a $1,600 fine.
The charges against the journalist from Drahichyn, a city 300 kilometers (185 miles) southwest of Belarus’ capital of Minsk, were brought over messages in a chat group on the messaging app Viber which was deleted last year.
Hardziyevich, who worked for a popular regional news outlet, The First Region, has maintained his innocence. His defense team demanded the charges be dropped due to a lack of evidence and because the crime was impossible to establish.
“I have nothing to do with these crimes, I don’t consider myself guilty,” Hardziyevich said in his address to the court before the verdict.
The Viasna human rights center declared Hardziyevich a political prisoner.
Belarusian authorities have ramped up the pressure against non-governmental organizations and independent media in recent weeks, conducting more than 200 raids of offices and apartments of activists and journalists in July alone, according to Viasna.
Authoritarian President Alexander Lukashenko has vowed to continue what he called a “mopping-up operation” against civil society activists whom he has denounced as “bandits and foreign agents.”
Lukashenko faced months of protests triggered by his being awarded a sixth term in an August 2020 vote that the opposition and the West saw as rigged. He responded to demonstrations with a massive crackdown that saw more than 35,000 people arrested and thousands beaten by police.
A total of 29 Belarusian journalists remain in custody either awaiting trial or serving their sentences.

Twitter partners with AP, Reuters to battle misinformation on its site

Twitter partners with AP, Reuters to battle misinformation on its site
Updated 03 August 2021

Twitter partners with AP, Reuters to battle misinformation on its site

Twitter partners with AP, Reuters to battle misinformation on its site
  • Twitter will partner with AP and Reuters to provide credible information on the platform and combat the spread of misinformation
  • Twitter said it will collaborate with the newswires during breaking news events to add accurate context
LONDON: Twitter Inc. will partner with the Associated Press and Reuters to more quickly provide credible information on the social networking site as part of an effort to fight the spread of misinformation, it said on Monday.
Like other social media companies, the San Francisco-based firm has been under pressure to remove misleading or false information on its site. Earlier this year Twitter launched a program called Birdwatch, asking its users to help identify and fact-check misleading tweets.
Twitter said it will collaborate with the newswires during breaking news events to add accurate context, which could appear in various places on Twitter, such as a label attached to tweets about the event or as a “Moment,” which curates information about trending topics on Twitter.
The partnerships mark the first time Twitter will formally collaborate with news organizations to elevate accurate information on its site, a Twitter spokesperson said.
The spokesperson added Twitter will work separately with both the AP and Reuters, a division of information services company Thomson Reuters Corp, and the newswires will not interact with each other.
“Trust, accuracy and impartiality are at the heart of what Reuters does every day ... those values also drive our commitment to stopping the spread of misinformation,” Hazel Baker, global head of UGC (user-generated content) newsgathering at Reuters, said in a statement.
Tom Januszewski, vice president of global business development at the AP, said: “We are particularly excited about leveraging AP’s scale and speed to add context to online conversations, which can benefit from easy access to the facts.”

US to evacuate journalists, aid workers from Afghanistan

Afghan interpreters at a protest in Kabul, Afghanistan, before the beginning of the U.S. troop withdrawal in April. (File/Getty Images)
Afghan interpreters at a protest in Kabul, Afghanistan, before the beginning of the U.S. troop withdrawal in April. (File/Getty Images)
Updated 03 August 2021

US to evacuate journalists, aid workers from Afghanistan

Afghan interpreters at a protest in Kabul, Afghanistan, before the beginning of the U.S. troop withdrawal in April. (File/Getty Images)
  • The Biden administration expands efforts to evacuate at-risk Afghan citizens and give them refugee status in the US
  • Afghans eligible for asylum now include current and former employees of US-based news organizations, US-based aid and development agencies and other relief groups

WASHINGTON: The Biden administration on Monday expanded its efforts to evacuate at-risk Afghan citizens from Afghanistan as Taliban violence increases ahead there of the US military pullout at the end of the month.
The State Department said it is widening the scope of Afghans eligible for refugee status in United States to include current and former employees of US-based news organizations, US-based aid and development agencies and other relief groups that receive US funding. Current and former employees of the US government and the NATO military operation who don’t meet the criteria for a dedicated program for such workers are also covered.
However, the move comes with a major caveat: applicants must leave Afghanistan to begin the adjudication process that may take 12-14 months in a third country, and the US does not intend to support their departures or stays there.
Nevertheless, the State Department said the move will mean that “many thousands” of Afghans and their immediate families will now have the opportunity to be permanently resettled in the US as refugees. It did not offer a more specific number of those who might be eligible for the program.
“The US objective remains a peaceful, secure Afghanistan,” it said in a statement. “However, in light of increased levels of Taliban violence, the US government is working to provide certain Afghans, including those who worked with the United States, the opportunity for refugee resettlement to the United States.”
The creation of a “Priority 2” category for Afghans within the US Refugee Admissions Program is intended for Afghans and their immediate families who “may be at risk due to their US affiliation” but aren’t able to get a Special Immigrant Visa because they did not work directly for the US government or didn’t hold their government jobs long enough.
To qualify for the Priority 2 category, Afghans must be nominated by a US government agency or by the most senior civilian US citizen employee of a U.S-based media outlet or nongovernmental organization.
The first group of Afghan Special Immigrant Visa applicants — most of whom served as translators or did other work for US troops or diplomats — who have cleared security vetting arrived in the US on Friday. That group of 221 people are among 2,500 who will be brought to the US in the coming days.
Another 4,000 SIV applicants, plus their families, who have not yet cleared the security screening are expected to be relocated to third countries ahead of the completion of the US withdrawal. Roughly 20,000 Afghans have expressed interest in the program.


MENA music platform to launch entertainment destinations in region

MENA music platform to launch entertainment destinations in region
Updated 03 August 2021

MENA music platform to launch entertainment destinations in region

MENA music platform to launch entertainment destinations in region
  • First Anghami Lab to open in Dubai followed by Riyadh, Jeddah, other cities

DUBAI: A leading music streaming platform in the Middle East and North Africa (MENA) region has unveiled plans to launch an innovative entertainment venue in the UAE and Saudi Arabia.

The first Anghami Lab will open in Dubai, followed by Riyadh, and then other major cities.

Anghami, the digital distribution company behind the initiative, has partnered with hospitality group Addmind, which operates venues such as White, Iris, and Clap throughout Dubai, Abu Dhabi, Beirut, Qatar, and London.

Tony Habre, chief executive officer of Addmind, said: “Anghami is more than just a streaming platform, they have elevated the value of the music industry in the Middle East as a whole – Anghami Lab is an amazing and unique concept that embodies our rich Arab culture with an international twist, which we are thrilled to bring to fruition and scale.”

Anghami Lab will combine the online and offline worlds, bridging digital and traditional entertainment. The venue will feature a lounge, stage, and studio where creators can experiment and work together making music, which will be played and performed there.

The resulting music will also be made available exclusively on Anghami and the app will provide special features complementing both experiences.

The fusion cuisine served at Anghami Lab will be aimed at embodying the essence of Anghami by providing an international taste with an Arabic flavor.

Eddy Maroun, co-founder and CEO of Anghami, said: “We are excited to partner with Addmind to create this unique, transformational experience for our users.

“Addmind is a leading expert in conceptualizing and operating hospitality spaces, and this is a great opportunity to further reinforce the value we provide digitally to be converged offline in a unique user-to-guest experience.”

The first venue is due to be opened in Dubai in early 2022, to be followed by similar centers in Riyadh, Jeddah, Cairo, Beirut, and other cities such as London, New York, and Los Angeles.