Kantar reveals 2021’s most valuable brands

Kantar reveals 2021’s most valuable brands
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Updated 22 June 2021

Kantar reveals 2021’s most valuable brands

Kantar reveals 2021’s most valuable brands
  • New ranking demonstrates pandemic’s role in driving brand growth

DUBAI: Global data analytics and consulting company Kantar has released its ranking of the top 100 most valuable brands of the year.

The total value of the top 100 brands has grown by 42 percent, to reach a new record of over $7 trillion, demonstrating a significant rebound from the pandemic. The increase — more than four times the study’s annual average percentage increase over the past 15 years — has been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks, according to the report.

“2020-1 has been a record year for brand growth, and despite many facing a difficult year, our research has again proven that strong brands deliver superior shareholder returns, are more resilient and recover more quickly,” said Nathalie Burdet, chief marketing officer of Kantar.

American brands account for more than half of the top 100 brands, with Amazon and Apple leading the way.

Amazon maintained its position as the world’s most valuable brand, growing by 64 percent to $684 billion. It became the first half-a-trillion-dollar brand, alongside Apple, at No. 2, which is valued at $612 billion.

The high rankings of Amazon and Apple are reflective of the growth of big tech companies with seven out of the top 10 brands coming from the technology sector. These include Google at No. 3, Microsoft at No. 4, Tencent at No. 5, Facebook at No. 6 and Alibaba at No. 7

Technology has also enabled non-tech brands to grow during the last year with several of them having to expand their digital presence and pivot to online sales. That explains why this year Zoom and Spotify made it on the top 100 list for the first time. Zoom came in at No. 52 with a valuation of $36.9 billion, while Spotify came in at No. 54 following a 454 percent growth in subscribers between 2015 and 2020.

“With global e-commerce growing from 12 to 15 percent of all sales in 2020, it has been a positive year for brands involved in that value chain — from the retailers through to the couriers like FedEx and UPS,” added Burdet.

This year, five brands doubled their value. At No. 47 is Tesla, the fastest-growing brand, which grew its value by 275 percent to $43 billion. The other four are all Chinese brands: Moutai, Meituan, TikTok and Pinduoduo.

The predominance of Chinese brands on the list marks China’s lead over Europe with Chinese brands having grown from 11 percent of the top 100 value in 2011 to 14 percent today. On the other hand, European brands represent 8 percent of the ranking’s value versus 20 percent in 2011.

The pandemic played a crucial role in driving brands’ value this year. As consumers spent more time at home, the top 10 media and entertainment brands experienced a growth of over 50 percent with gaming chip providers NVIDIA and AMD entering the ranking for the first time.

The time spent working from home also blurred the lines between loungewear and formal wear resulting in a rise in athleisure clothing, which was driven by Adidas, Nike, Puma and Lululemon all securing over 50 percent value growth.

Even the luxury category saw a 34 percent brand growth. Kantar attributes this growth to brands investing in reputation, especially for sustainable and ethical purposes, which has increasingly become a driver for brand growth. For example, LVMH invested in its corporate reputation through pandemic-related initiatives, sustainable transformation and support for social movements such as Black Lives Matter, while L’Oréal Paris secured brand growth across its beauty brands by driving female empowerment.

“This year’s results show that brand building remains critical to securing growth,” said Burdet.

Kantar tracks the stock market performance of the strongest brands and has seen that these brands recover twice as fast as other key indices, she added. The firm’s analytics show that 70 percent of the success of a brand depends on four fundamentals: providing superior experience across consistently branded touchpoints; a range of well-designed and functional products and services; convenience; and exposure through great advertising.

“However, [the pandemic] has emphasized consumer values such as trust and reliability. Those brands that are evolving their values, projecting leadership on these issues, are demonstrating differentiation and standing out,” said Burdet.


YouTube suspends Sky News Australia channel over COVID-19 ‘misinformation’

YouTube suspends Sky News Australia channel over COVID-19 ‘misinformation’
Updated 01 August 2021

YouTube suspends Sky News Australia channel over COVID-19 ‘misinformation’

YouTube suspends Sky News Australia channel over COVID-19 ‘misinformation’
  • Move comes after a review of posts uploaded by the Rupert Murdoch-owned TV channel
  • With 1.86 million YouTube subscribers, the channel has a conservative following well beyond Australia

SYDNEY: YouTube said Sunday it had barred Sky News Australia from uploading new content for one week, citing concerns about COVID-19 misinformation.
The move comes after a review of posts uploaded by the Rupert Murdoch-owned TV channel, which has a substantial online presence.
“We have clear and established COVID-19 medical misinformation policies... to prevent the spread of COVID-19 misinformation that could cause real-world harm,” a YouTube statement said.
With 1.86 million YouTube subscribers, the channel — which is owned by a subsidiary of Murdoch’s News Corp. — has a conservative following well beyond Australia.
Its posts, including some questioning whether there is a pandemic and the efficacy of vaccines, are widely shared on social media forums around the world that spread virus and vaccine misinformation.
The last YouTube upload, from three days ago, features a host claiming that lockdowns have failed and criticizing state authorities for extending Sydney’s current stay-at-home orders.
Sky News confirmed the temporary ban and a spokesperson said “we support broad discussion and debate on a wide range of topics and perspectives which is vital to any democracy.”
“We take our commitment to meeting editorial and community expectations seriously.”
YouTube has a “three strikes” policy on violations, with the first resulting in a one-week suspension, a second strike within 90 days producing a two-week ban, while a third means permanent removal from the platform.
Former US president Donald Trump was temporarily banned under the policy.
YouTube is owned by Google parent company Alphabet.


SRMG hosts US delegation, discusses media issues

SRMG’s chairman of the board of directors, Abdulrahman Ibrahim Al-Ruwaita, received the delegation. (Supplied)
SRMG’s chairman of the board of directors, Abdulrahman Ibrahim Al-Ruwaita, received the delegation. (Supplied)
Updated 30 July 2021

SRMG hosts US delegation, discusses media issues

SRMG’s chairman of the board of directors, Abdulrahman Ibrahim Al-Ruwaita, received the delegation. (Supplied)
  • The meeting included an introduction about SRMG’s work, its new identity and future plans, and the leading role it plays in the Arab media

RIYADH: The Saudi Research and Media Group (SRMG) recently hosted an American delegation from the Middle East Institute headed by president Dr. Paul Salem.

SRMG’s chairman of the board of directors, Abdulrahman Ibrahim Al-Ruwaita, received the delegation in the presence of a number of the group’s leaders and some editors-in-chief of the group’s publications and platforms.

The meeting, which included elite members of the institute’s board of directors, experts, consultants and former US ambassadors, was an opportunity to discuss international media issues and the future of media.

The meeting included an introduction about SRMG’s work, its new identity and future plans, and the leading role it plays in the Arab media.

Topics related to developments in research, studies, publishing, content and technical progress in the media sector were also discussed.

 


Global advertising agency expands roles of 3 regional leaders

Alex Lubar (L), president of McCann Worldgroup APAC - Ghassan Harfouche, group chief executive officer of the Middle East Communications Network - Ji Watson, chief financial officer of McCann Worldgroup APAC. (Supplied)
Alex Lubar (L), president of McCann Worldgroup APAC - Ghassan Harfouche, group chief executive officer of the Middle East Communications Network - Ji Watson, chief financial officer of McCann Worldgroup APAC. (Supplied)
Updated 30 July 2021

Global advertising agency expands roles of 3 regional leaders

Alex Lubar (L), president of McCann Worldgroup APAC - Ghassan Harfouche, group chief executive officer of the Middle East Communications Network - Ji Watson, chief financial officer of McCann Worldgroup APAC. (Supplied)
  • McCann Worldgroup trio Ghassan Harfouche, Alex Lubar, Ji Watson will take on additional responsibilities across markets

DUBAI: Global advertising agency network McCann has expanded the roles of three of its top regional leaders.

Additional responsibilities have been given to Ghassan Harfouche, group chief executive officer of the Middle East Communications Network (MCN), Alex Lubar, president of McCann Worldgroup Asia Pacific (APAC), and Ji Watson, chief financial officer of McCann Worldgroup APAC and representative director of McCann Worldgroup Japan.

Bill Kolb, chairman and CEO of McCann Worldgroup, said: “Alex, Ghassan, and Ji have each demonstrated an impressive ability to drive client growth and create effective marketing solutions before and even during the difficult period of the (coronavirus disease) COVID-19 pandemic.”

The network has added APAC to the remit of Harfouche at MCN, McCann Worldgroup’s and Interpublic Group’s partner network in the Middle East, North Africa, and Turkey (MENAT), and he will now also serve as president of McCann Worldgroup APAC.

Harfouche, who joined MCN in 2011, leads a network in the MENAT region that encompasses 14 different Interpublic Group advertising, media, and PR agency brands in 15 cities across 13 countries.

Prasoon Joshi, the current chairman in APAC, and CEO and chief creative officer of McCann Worldgroup India, will continue in his roles. Harfouche and Joshi will work together on leadership tasks while continuing to provide vision and direction to the company.

Lubar has been named president of the McCann advertising agency network in North America.

He first joined McCann in New York in 2012 and two years later was promoted to global chief marketing officer, overseeing all integrated new business activity for McCann Worldgroup. He moved to Singapore two years ago to assume his current leadership position.

In his new role, Lubar will drive creativity, growth, and further integration across all McCann brand agencies leading a region that has been highly recognized for its business and creative achievements.

Meanwhile, Watson will take over as CEO of McCann Worldgroup Japan while retaining her other existing roles.

Watson has nearly 30 years of marketing industry experience. She spent the first 20 years of her career in senior management roles on the client side, working for Turner Broadcasting, Coca-Cola, and Samsung. She moved to the agency side with global roles at Ogilvy for seven years before joining McCann APAC in 2016.

“APAC is a region of enormous significance for us as it encompasses the second and third-largest advertising markets (China and Japan). Greater connectivity between the regions will lead to increased opportunities. We have some of our best talent in the network focused on APAC and I’m excited to see what the future holds,” Kolb added.


Facebook, Twitter shut down hate preacher Anjem Choudary’s accounts

Facebook, Twitter shut down hate preacher Anjem Choudary’s accounts
Updated 30 July 2021

Facebook, Twitter shut down hate preacher Anjem Choudary’s accounts

Facebook, Twitter shut down hate preacher Anjem Choudary’s accounts
  • Move came 5 days after he created them
  • Choudary, featured in Arab News’ Preachers of Hate series, is linked to known terrorists 

LONDON: Notorious British hate preacher Anjem Choudary, 54, has had his Facebook and Twitter accounts shut down just five days after he joined the social networks.

Twitter said Choudary’s page was “permanently suspended for violating the rules” of its violent organizations policy.

Choudary, who is featured in Arab News’ Preachers of Hate series, recently had his ban on public speaking lifted. The ban had been imposed on him as one of the conditions of his early release from prison.

He was sentenced to five and a half years behind bars in 2016 for inviting support for Daesh, but served just half that time. 

The rest of the sentence was spent outside prison but under strict license conditions, including curbs to his internet and phone usage, a ban on public speaking, and a ban on contacting certain people without approval.

Those conditions came to an end on July 18 and he was legally allowed to set up an online presence, though the social networks have no obligation to allow him on their platforms.

Before he was jailed, Choudary earned notoriety as an outspoken extremist with a significant following.

Among his followers was the killer of British soldier Lee Rigby, who was beheaded in a London street, and Siddhartha Dhar, who joined Daesh in 2014 reportedly as an “executioner.”


Netflix releases trailer for ‘Al-Rawabi School for Girls’

Netflix releases trailer for ‘Al-Rawabi School for Girls’
Updated 30 July 2021

Netflix releases trailer for ‘Al-Rawabi School for Girls’

Netflix releases trailer for ‘Al-Rawabi School for Girls’
  • The Arabic Original series will premiere on Aug. 12 exclusively on Netflix

DUBAI: Netflix has released the trailer of its Arabic production, “Al-Rawabi School for Girls,” which is the first-of-its-kind young adult series in the region.

                            
“Al-Rawabi School for Girls” tells the story of a bullied highschool girl who gathers together a group of outcasts to plot the perfect revenge on their tormentors.
The six-episode series was created and written by Tima Shomali and Shirin Kamal in collaboration with Islam Al-Shomali and directed by Shomali.
Premiering on Aug. 12, the show will be released in 190 countries and available in more than 32 languages. It will also have audio and written descriptions for disabled audiences.
For Shomali, “Al-Rawabi School For Girls” is the result of a lifelong project. “What started out as scribbles on a blackboard is now an original show on Netflix,” she wrote in a blog post.
Shomali and co-creator Kamal set out to make a series that resonated with young adults while highlighting the challenges that young women experience in high school.
“The one thing I always found lacking in most shows that talk about women is the female perception on their issues,” Shomali said. This meant it was integral that female talent formed a significant part of the team working on all elements of the show, from the script to the set design and music.
The crew includes Farah Karouta as costume designer, Rand Abdulnour as production designer, Nour Halawani as sound mixer, Magda Jamil as post-production supervisor, and Rachelle Aoun and Ahmad Jalboush as directors of photography, among others.
“We collaborated with talented individuals who were solely chosen based on their artistic and creative abilities. And for that, I could not have been more proud to have worked with such an amazing cast and crew, the men and women alike, whose passion and dedication were the main force behind delivering the show’s vision,” Shomali said.
“Al-Rawabi School For Girls” is reflective of Netflix’s investment in the region. Last year, Netflix signed a five-year exclusive partnership with Saudi Arabian animation studio Myrkott to produce Saudi-focused shows and films along with a similar period first-look option on the company’s upcoming projects. It is also expanding its library of Arabic content, investing in more original Arabic productions, localizing content via subbing and dubbing efforts, partnering with businesses, and hiring people from the region to further fuel its growth in the Arab world.
The streaming giant is also committed to providing a platform for more female talent. Earlier this year, on International Women’s Day, Netflix pledged $5 million globally toward programs that help to identify, train and provide work placements for female talent around the world.
The investment is part of Netflix’s Fund for Creative Equity, which will result in the company investing $20 million a year for the next five years in building more inclusive pipelines behind the camera.
In the Arab world, this means working with creators such as Shomali. Later this year, it will launch “Finding Ola,” in which Egyptian Tunisian actress Hend Sabry will take the role of executive producer for the first time in her career.
Currently, the platform features several Arab female talents from the entertainment industry through shows and films including “Nappily Ever After” and “Whispers,” directed by Haifa Al-Mansour and Hana Al-Omair from Saudi Arabia; “The Kite” and “Solitaire,” directed by Randa Chahal Sabag and Sophie Boutros from Lebanon; and “Wajib,” directed by Anne Marie Jacir from Palestine.