Sazar Design bags award for Beef Stock interiors

Sazar Design bags award for Beef Stock interiors
With an innovative use of color, lighting, furnishings and indoor planting, Sazar Design gave Beef Stock restaurant a unique, fresh and contemporary look.
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Updated 05 August 2021

Sazar Design bags award for Beef Stock interiors

Sazar Design bags award for Beef Stock interiors

Interior design firm Sazar Design has won in the category of “Best Luxury Commercial Interior Design” at the global Luxury Lifestyle Awards, for its work at the Beef Stock restaurant in Saudi Arabia.

Established in 2013, Sazar Design is a creative firm that is firmly committed to the “scientific art” of interior design.

The owners of Beef Stock were looking for a restaurant design that was able to combine luxury with an exuberant, American-style atmosphere. After consulting with the restaurant owners, Sazar Design set to work and with an innovative use of color, lighting, furnishings and indoor planting, gave Beef Stock a unique, fresh and contemporary look that made it the perfect go-to place for relaxed but stylish American dining, exactly as the client wanted. 

Sazar Design “takes pride in the fact that it listens closely to what its clients are looking for with each project, working with them side-by-side from the start of the project to completion, and making sure that every detail is considered and executed to the best of the ability of its expert teams of designers and engineers,” a statement said. 

From interiors and exteriors, residential homes to commercial buildings and offices, Sazar Design is dedicated to enhancing the environment of a given area or building to create a healthier, more aesthetically pleasing space. 

Clients who contact Sazar Design are first given an extensive consultation before deciding whether to move onto the commissioning of the project, as the company believes it is crucial to have the time and space to consider the various ideas and options open to them. Taking the time to debate all the possibilities at the very start of the project is the best way to ensure that the end result is exactly what the client was hoping for — and hopefully even surpasses expectations. 

Using a whole range of the very latest in interior design techniques, including 3D design technology as well as more intimate methods such as mood boards, plans and detailed drawings, Sazar Design is able to clearly
show the myriad of possibilities to each client.


LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign
Updated 22 September 2021

LuLu promotes Saudi culture with calligraphy campaign

LuLu promotes Saudi culture with calligraphy campaign

The LuLu Group in Saudi Arabia has become the first retailer to support the Saudi Ministry of Culture’s efforts to preserve, promote and celebrate the history and aesthetics of Arabic calligraphy in the Year of Arabic Calligraphy 2021 — a campaign run by the ministry.

The 22 LuLu Hypermarkets across the Kingdom will soon start using distinctive Arabic calligraphic artwork on all point-of-sale materials, such as paper bags, shopping bags and reusable bags.
Launching the Year of Arabic Calligraphy in 2020 and extending it to 2021, the Saudi ministry aims at turning the spotlight on the beauty of Arabic calligraphy, which reflects the historic heritage and richness of the Arabic culture, as well as positioning the Kingdom as its incubator, sponsor and supporter, unifying efforts that seek to preserve and protect it from its extinction. LuLu’s use of the calligraphic art in its packaging material will lend a contemporary touch to the art form and show its adaptability and practical utilitarian beauty.

LuLu’s initiative to support the ministry comes as part of the group’s commitment to promoting local culture and community initiatives.

“LuLu is honored to support such a cause that promotes the beauty and inspiring cultural heritage of the Arab world,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. “During the year of Arabic Calligraphy 2021, we pledge to work closely with the Saudi Ministry of Culture and bring alive the wonder of Arabic calligraphy, especially in a modern context for the younger generation.”


Intigral marks Sept. 23 with Jawwy TV offers

Intigral marks Sept. 23 with Jawwy TV offers
Updated 22 September 2021

Intigral marks Sept. 23 with Jawwy TV offers

Intigral marks Sept. 23 with Jawwy TV offers

Intigral, a provider of digital entertainment and sports in the Middle East and North Africa region, is celebrating this year’s Saudi National Day with exciting offers from Jawwy TV, available to its viewers throughout the Kingdom between Sept. 22-27.

The first offer will allow all Jawwy TV app subscribers to enjoy three months access to the platform at a discount of 50 percent. New subscribers will be able to avail the same price for the same period following a seven-day trial. The campaign excludes STC Mowaftar Basic, 2, 3, and 3+ subscribers, who are granted three free months of Jawwy TV upon joining the platform at any time.

Jawwy TV Home users will also be able to watch TVOD titles for 91 halalas ($0.24) each, by choosing from a variety of shows and movies offered by Jawwy TV’s extensive library. 

“These offers reiterate Intigral’s commitment to providing the best entertainment experiences to its subscribers and augment the Kingdom’s digital entertainment scene by offering unmatched digital entertainment products and services,” a statement said.

“As Saudi Arabia’s premiere entertainment curator and the region’s favored digital entertainment platform, Jawwy TV offers a one-stop destination for viewers seeking a unique, personalized, and all-in-one viewing experience encompassing rich content from a multitude of genres, with world-class accessibility and customization controls that bring them the best digital experience possible.”

The Jawwy TV app is available through smart handheld devices and across all major smart TV brands.


New Tous jewelry featuring palm tree celebrates National Day

New Tous jewelry featuring palm tree celebrates National Day
Updated 22 September 2021

New Tous jewelry featuring palm tree celebrates National Day

New Tous jewelry featuring palm tree celebrates National Day

Global jewelry brand Tous has launched an exclusive jewelry collection to mark Saudi Arabia’s 91st National Day. The Spanish brand continues to celebrate special occasions around the world and this time shares the joy of the National Day with Saudi women.

The new collection includes a variety of golden necklaces, earrings, bracelets and rings with elegant designs. The gemstones reflect the different shades of green representing the Saudi flag while the palm tree — the iconic Saudi logo — is featured in 18-carat yellow gold to express pride and glory in Saudi Arabia.

“The National Day collection by Tous is dedicated to the inspiring and confident Saudi women who are looking for jewelry to complement their appearance in a way that expresses their national pride. This extraordinary green collection with all its unique details including the golden palm tree is a timeless and priceless gift to all citizens and residents celebrating their love for the Kingdom of Saudi Arabia,” the jeweler said in a statement.

While the new collection has especially been launched for the occasion, its pieces can make at any time the perfect gift from Saudi men to express their love and affection to the special women in their lives.

Since 1920, Tous has been considered as one of the top brands in the jewelry making industry, celebrating special occasions with its customers around the world while promoting national identities in the form of both contemporary and classic designs. The centenary brand has a presence in 45 countries, with more than 700 stores.


Saudi citizen receives LG Righteous Person Award for heroic act

Saudi citizen receives LG Righteous Person Award for heroic act
Updated 22 September 2021

Saudi citizen receives LG Righteous Person Award for heroic act

Saudi citizen receives LG Righteous Person Award for heroic act

A Saudi citizen has been recognized by LG Electronics for his valiant efforts after heroically protecting his community. Mohammad Al-Alit, residing in Dammam city with his family of six, works as the director of the department of hygiene and markets in the municipality. On an early June morning, Al-Alit noticed smoke emerging from a car that was parked among five other cars in front of an apartment building. The fire immediately caught on the shade that was above the cars. He promptly thought of possible options to approach the situation: (1) Evacuate the apartment building and risk tenants’ lives; (2) call the fire department and wait until they arrive or alternatively (3) risk his life and resolve the issue on his own. 

Al-Alit chose the heroic and utilitarian act, and saved the apartment building tenants by risking his own life. He immediately drove the burning car away which exploded moments later. His heroic efforts saved the lives of the residents. 

“I developed a brave heart through my family. My father influenced and taught me how to be courageous. My father followed this principle: ‘If you see any issue that you can resolve, immediately take action and resolve it, even if it means risking your own life.’ Although June 1 was the most terrifying day for me, I am very happy and thankful to God that everyone was ok. Heroism is all about acting on the spot and thinking of others rather than of personal interests and achievement. Heroism starts from the community. It’s the humanitarian effort that shows concern for each other and the willingness to take action in the face of challenges,” said Al-Alit.

Al-Alit was recognized for his efforts by LG. LG has long aimed to create values needed by society through constant interaction with the communities it operates in. One of those cultivations is to reward people who are dedicated to social justice through their own willingness to spread positive influence. This recognition is known as the LG Righteous Person Award. The award was created in 2015 and has been recognizing righteous citizens around the world and upholding them as role models of society and more. 

The award has come to Saudi Arabia for the first time. LG evaluated a number of individuals who most matched with LG’s social contribution criteria before zeroing in on Al-Alit.

“I am humbled to be recognized by LG for this and hope my story inspires others to care for their communities,” he said. 

Yeon-Wook Jeong of LG Electronics said: “The LG Righteous Person Award would continue to develop and expand its responsibilities as a social enterprise.”

For more information on LG’s Righteous Person Award, please visit: https://www.lgcorp.com/csr/responsibility/lg


Thakher Makkah to host three new Radisson hotels

Thakher Makkah to host three new Radisson hotels
Updated 22 September 2021

Thakher Makkah to host three new Radisson hotels

Thakher Makkah to host three new Radisson hotels

Radisson Hotel Group has announced the signing of three hotels within the Thakher Makkah megaproject, an urban development in the holy city. The Park Inn by Radisson Makkah Thakher City Tower West, the Park Inn by Radisson Makkah Thakher City Tower East and the Radisson Hotel Makkah Thakher City are set to open in Q4 2022. The new signings will add a total of 992 rooms and apartments, doubling the group’s portfolio in Makkah, a key target growth market in Saudi Arabia.

Elie Younes, executive vice president and chief development officer EMEA, Radisson Hotel Group, said: “We are delighted to announce this portfolio of three new hotels, as it not only accelerates our growing presence in Makkah, but also reaffirms our commitment toward the country and its future. The Thakher Makkah megaproject is designed to attract millions of pilgrims every year and will positively contribute to the country’s ambitious plan that aims to host 30 million Umrah visitors, as well as, hosting 6 million Hajj pilgrims by the year 2030. We remain committed to the country’s Vision 2030 and its initiatives to significantly increase the contribution of leisure and business tourism to the country’s economy. We would like to thank our business partners for their trust in our brands and teams as we look forward to an exciting and rewarding journey.”

Located within the Thakher Makkah megaproject, a mixed-use development comprising hotels, residential and retail units, the hotels are just a stone’s throw away from the holy site.

Abdulaziz Al-Aboudi, CEO of Thakher Development Co., said: “The keenness of international hotel companies to provide their services to the Thakher Makkah Project reflects the importance and value of the project as a prominent tourism destination in the holy city. Such cooperation gives an indication that we are on the right path to providing new distinctive hospitality and housing options, which is in line with Vision 2030. We are excited to announce the launch of further cooperation with Radisson Hotel Group, which we anticipate will be a fruitful endeavor.”

A combination of both hotel and residential options, the Radisson Hotel Makkah Thakher City will consist of 440 rooms and 206 branded residences, a lobby café, and an all-day dining restaurant. For leisure and recreation, the hotel will feature separate ladies and male gym facilities, while the meeting and event spaces will include five meeting rooms as well as three conference rooms.

Park Inn by Radisson Makkah Thakher City Tower West and Park Inn by Radisson Makkah Thakher City Tower East are designed to facilitate pilgrims’ stay and experience in the Kingdom. With clever use of color, contemporary design, and friendly and personalized services, guests can relax while fully embracing their pilgrimage.

Boasting 203 rooms, the Park Inn by Radisson Makkah Thakher City Tower West offers its guests a lobby cafe and an all-day dining restaurant. The upcoming Park Inn by Radisson Makkah Thakher City Tower East houses 143 rooms, a lobby lounge, and one restaurant.

The city of Makkah, situated 70 km southeast of Jeddah, is known as the holiest city in Islam. The main sources of economic activity in Makkah are the Hajj and Umrah pilgrimage, with millions flocking to Makkah each year for worship and devotion. Since the seventh century, Muslims all over the world have visited Makkah, the birthplace of Islam. It is a pilgrimage that marks their observance of one of the five pillars of Islam and the fulfillment of a once-in-a-lifetime ritual.