DUBAI: In an effort to raise awareness of endangered big cats and their ecosystems, the US-based independent non-profit foundation Catmosphere is hosting a worldwide ‘Catwalk’ on November 6 in a bid to get people moving and simultaneously benefit the world’s big cats.
Catmosphere was launched in July by Princess Reema bint Bandar Al-Saud, Saudi Arabia’s ambassador to the US, who is on a mission to safeguard the lives and wellbeing of big cats. Catmosphere aims to magnify the efforts of Panthera, the only organization in the world devoted to the conservation of 40 species of wild cats.
“Catmosphere is a catalyst for change. Its campaigns and activations are (intended) to build momentum globally around big cat conservation,” Princess Reema told Arab News. “I first understood the threat to the future of big cats when I learned about Panthera’s work in Saudi Arabia with the Royal Commission of AlUla, where they are researching the status of the Arabian leopard in the Kingdom with a view to forging a path for its recovery in the region.”
Many species of big cats are now facing extinction. Catmosphere focuses on Panthera’s conservation efforts covering seven big cat species: Tigers, lions, cheetahs, jaguars, pumas, leopards, and snow leopards.
“The future of big cats is under threat, primarily due to diminishing habitats,” Princess Reema said. “Accordingly, Catwalk is striving for a healthy habitat for big cats, and healthy habitats start at home. A healthy and active lifestyle helps us respect our own bodies, and engaging with our environment gives us an appreciation for the fundamental role it plays in all of life. Catwalk invites us all to ignite physical movement locally, and in doing so trigger the big cat conservation movement globally.”
Princess Reema, who sits on the boards of both the Catmosphere foundation and Panthera’s Conservation Council, is actively involved in Catwalk as part of the leadership team.
It hopes to rally supporters around the world to take part in the global, mass-participation seven-kilometer walk on Nov. 6.
The event is open to everyone and can be completed in whatever way works best for the participant, wherever they are in the world. What is unique about the event is its link between building awareness about big cats, the environment and the importance of one’s own health, wellbeing and physical fitness.
“The global mass-participation activity aims to form a bridge between cat conservation, the environment, and active lifestyles, and brings together my own past experiences in campaign curation,” Princess Reema said. “I’m excited to work with different stakeholders all around the globe to map a path for scalable, inclusive campaign delivery that demonstrates how igniting a movement locally can result in meaningful change, ensuring the wellbeing and continuation of big cat populations globally.”
Princess Reema stressed that the pandemic has impacted the world’s experience of both wildlife and community.
According to the World Health Organization, 24 percent of all human deaths are attributable to environmental factors. A quarter of the world’s population is at risk due to insufficient exercise in increasingly sedentary societies. Big cats are even more dependent on their environments than humans.
Panthera has warned that important species are threatened by habitat loss, and that the tiger, lion, leopard and cheetah have lost between 65 percent and 96 percent of their historical numbers.
“The reality of the pandemic and the experience that the whole world has just had of separation and isolation from human communities due to COVID-19 is very much what was done to the big cats when we cut off their territorial corridors and isolated them from their natural habitats in nature,” Princess Reema said.
“Just as we have seen that impact on us, imagine what that impact has been on them. Catwalk is hoping to highlight a very simple fact: That our collective wellbeing is interconnected, and so it is incumbent on all of us to operate through empathy and provide spaces that we as humans would want to live and thrive in, and ensure the same for big cats,” she added.
As Princess Reema underlines, given the challenges presented by the pandemic over the past 18 months, now is the time to reassess our relationship with nature and as well as that “between a healthy person and a healthy environment, to showcase the potential that each of us has to ensure a healthy future for big cats, too.”