Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary
Rafic Saadeh
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Updated 25 September 2021

Marketing powerhouse Horizon Holdings marks 45th anniversary

Marketing powerhouse Horizon Holdings marks 45th anniversary

Horizon Holdings has announced completing 45 years as a marketing and communication services provider in the Middle East and North Africa region.

Founded in September 1976, the company started as a single brand agency that grew into a marketing powerhouse with a regional footprint that spans from Dubai to the Maghreb. Horizon Holdings is today the parent and home to multinational award-winning agencies: Horizon FCB MENA, BPN MENA, Golin MENA, Blue Barracuda and Fuel Content.

It is a creative story that started with Foote, Cone and Belding back in 1979 through a relationship that transformed the FCB brand into Adweek’s Global Agency of the Year and Cannes Lions Winner 2020-21 Network of the Year, under the leadership of FCB global CEO, Carter Murray.

Rafic Saadeh, chairman and CEO, Horizon Holdings, said: “Starting with FCB, our genesis was with an innovative heart and a courageous soul. What started as a vision in 1976 is now celebrated as a legacy. At this 45-year mark, I am proud to say that we’ve built a company where our people feel at home and our clients feel cared for. To our teams, clients, partners and the industry at large — thank you for being our driving force, and I am excited for the next 45!”

Horizon Holdings agencies are the catalysts behind countless regional and global award-winning campaigns, delivering work that becomes an economic multiplier for their clients’ businesses.

Mazen Jawad, president of Horizon Holdings, said: “It’s a unique moment to reflect on the success of our brands, thank our brave people and honor our commitment to our partners. In an era and a region where the winds of change are stronger than ever, we are present as a driving force always transforming and adjusting our sails to navigate toward the right direction and see victory on the horizon. As we say at Horizon FCB, the best part of a brand story is ‘Never Finished’!”