Saudi football legend Sami Al-Jaber joins Adidas as brand ambassador

Saudi football legend Sami Al-Jaber joins Adidas as brand ambassador
Sami Al-Jaber is one of Saudi Arabia’s greatest footballers having represented the country in four World Cup finals. (adidas)
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Updated 26 September 2021

Saudi football legend Sami Al-Jaber joins Adidas as brand ambassador

Saudi football legend Sami Al-Jaber joins Adidas as brand ambassador
  • The former national captain joins Salman Al-Faraj for the “Impossible is Nothing” campaign

Saudi Arabian football legend Sami Al-Jaber has been announced as an ambassador for Adidas, becoming the latest addition to the growing list of local players from the Kingdom to have signed with the brand, including current Saudi national football team captain Salman Al-Faraj.

The announcement came as the nation celebrated its 91st National Day.

This partnership is part of the brand’s “Impossible Is Nothing” campaign and looks to empower and celebrate athletes and iconic sportspeople in the region, as well as ensure that regional and local sports communities are well represented and supported.

“It’s a feeling of immense pride and excitement to be joining the Adidas family,” Al-Jaber said. “Adidas’ brand attitude ‘Impossible Is Nothing’ is a message that really resonates with me both at a personal and professional level. Special thanks to Adidas for the continuous support to develop and engage local and regional communities through sport. Seeing possibilities in sport is key to achieving our purpose of changing lives.”

Al-Jaber is one of Saudi Arabia’s and the Middle East football’s greatest players, having scored 173 goals in 376 appearances for Al-Hilal, and 43 times in 163 matches for the national team. He also competed in four FIFA World Cups and scored three goals, more than any other Arab footballer.