Coca-Cola appoints WPP as global marketing network partner, announces new marketing model

Coca-Cola appoints WPP as global marketing network partner, announces new marketing model
WPP will play a key role in executing a new marketing model for the beverage giant’s brands. (AFP)
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Updated 10 November 2021

Coca-Cola appoints WPP as global marketing network partner, announces new marketing model

Coca-Cola appoints WPP as global marketing network partner, announces new marketing model
  • Following a long agency review, WPP beat Publicis Groupe in the final round as global marketing partner

DUBAI: Coca-Cola Co. has named multinational communications network WPP as its global marketing network partner for its creative, media, data and marketing technology business across its portfolio for brands spanning over 200 countries.

WPP will play a key role in executing a new marketing model that is built to drive long-term growth for the beverage giant’s brands, whose new integrated agency model is part of an aggressive agenda to transform and modernize marketing and innovation as key drivers of the company’s growth.

“Consumers respond to an entire experience — they don’t separate the message from the medium — and that’s why we’ve designed an agency model to be truly consumer-centric and silo-free,” Manolo Arroyo, global chief marketing officer of Coca-Cola Co., said in a statement.

The new agency model has four components: a global marketing network partner to manage end-to-end creative, media, data, and marketing technology, across the whole portfolio; a complementary media partner to bring differentiated capabilities in select markets; a strategic roster of approved agencies to provide access to the best creative minds; and a common data and technology platform that connects marketing teams of five global categories, nine operating units, global ventures and platform services to the global marketing network partner, complementary media partner, and strategic roster.

“This model is about seamless integration of the power of big, bold ideas and creativity within experiences, amplified by media and data. It will enable us to create end-to-end experiences that are grounded in data-rich insights and optimized real-time, at scale, as we learn from consumers,” Arroyo said.

WPP will form a dedicated team for Coca-Cola called “OpenX” in a move that is unprecedented for Coca-Cola in terms of the “breadth and depth” of the partnership, the company said in a statement.

“This partnership, integrating our capabilities across content, media, data, production and technology, operating locally and globally, will complement the Coca-Cola Co.’s globally networked organization. It’s unparalleled in our industry in terms of breadth and depth of capabilities, and reflects WPP’s scale and reach around the world,” said Mark Read, CEO of WPP.

Coca-Cola has also named Dentsu as its complementary media partner in certain markets where the group has distinctive strengths, according to the statement.

For its strategic roster of agencies, the company wanted to ensure it had access to the best creative minds around the world through the development of an open-source creative model. Publicis Groupe and Interpublic Group both performed very strongly during the review process, the company said. Therefore, various agencies from both networks have been selected for Coca-Cola’s strategic roster and will play key roles in the open-source model, which is expected to account for one-third of all marketing work.

“I want to particularly recognize the work performed by the other finalist, Publicis Groupe. Publicis demonstrated being a phenomenal agency with a bold vision that challenged our thinking, making it one of our most challenging business decisions we have confronted, given its world-class capabilities,” Arroyo said.

“Agencies like Publicis and Leo Burnett blend creativity with data and technology, and I’m excited to work with them as part of our strategic roster.”

Similarly, IPG has “consistently demonstrated a passion for Coca-Cola brands and delivered some of our most important work around the world,” he added. “Their agencies like McCann and Mercado will continue to be key partners for the company.”

The new marketing model will be implemented with immediate effect. PwC advised on the global marketing network partner and strategic roster reviews, and MediaSense was the consultant on the complementary media partner review.


Anghami expands into live events with acquisition of Spotlight

Anghami expands into live events with acquisition of Spotlight
Updated 04 July 2022

Anghami expands into live events with acquisition of Spotlight

Anghami expands into live events with acquisition of Spotlight
  • Platform aims to bridge the gap between online and offline channels

DUBAI: Music streaming platform Anghami has announced the acquisition of Spotlight Events, a company serving the Middle East.

Spotlight Events will become Anghami’s live event and concert arm. Its scope will include offline activities to expand Anghami's footprint in the music and entertainment ecosystem while also bridging the online and offline worlds.

The events arm will provide a stage for artists to perform and reach their audiences offline through live events and concerts, while the Anghami platform will provide access to exclusive concerts through its live video streaming capabilities and create immersive experiences through augmented reality and virtual reality.

The company envisions the acquisition as providing more opportunities for brands to collaborate with artists, and an enhanced experience for listeners including access to private concerts, VIP lounges, meet and greets, and backstage access.

“Our vision is to expand from music streaming to a fully integrated entertainment platform that meets our goal of building our own unique category that no other provider can compete with,” said Eddy Maroun, co-founder and CEO of Anghami.

Last year, Anghami partnered with hospitality company Addmind to launch the entertainment venue Anghami Lab in Dubai followed by Riyadh and other major cities.

“Spotlight and Anghami Lab are among a number of initiatives we plan to develop as new business extensions to accelerate our growth and improve our margins while widening the gap with our competitors,” added Maroun.

Spotlight Events has recently confirmed its program of upcoming concerts and events in Dubai, Abu Dhabi, Paris, Cairo, and Riyadh, including Beat the Heat, a seven-concert festival organized in collaboration with Dubai’s Department of Tourism and Commerce Marketing.

It also has six concerts planned in Abu Dhabi for the rest of the year and a live concert by Arab superstar Wael Kfoury in Paris.

Spotlight will be responsible for executing all Anghami events, including Amr Diab Live.

“Anghami is the largest music platform in the MENA region with an incredible number of users and a unique network of partnerships that, once connected to Spotlight, will open doors to amazing opportunities,” said Maher Khawkhaji, founder and CEO of Spotlight. “Our offline expertise, complemented by Anghami’s reach, data, and technical capabilities, is the perfect recipe for success.”


Saudi ministry launches virtual media center for Hajj season 2022

Virtual media center. (Shutterstock)
Virtual media center. (Shutterstock)
Updated 03 July 2022

Saudi ministry launches virtual media center for Hajj season 2022

Virtual media center. (Shutterstock)
  • The center is a digital platform through which virtual media services are provided to government agencies and the media

RIYADH: The Saudi Ministry of Media has launched the virtual media center for the Hajj season 2022, which aims to unify media efforts and broadcast media content, and showcase the Kingdom’s efforts in serving pilgrims.

The center is a digital platform through which virtual media services are provided to government agencies and the media. The services provided are related to broadcasting Hajj news and programs by uploading news materials, photos and videos in their original quality for the benefit of all media outlets registered with the platform from inside and outside the Kingdom.

The launch of the virtual media center’s work coincides with the start of the tasks of the media operations room, which includes several work teams, including the press conference team that works on the daily briefing of the Hajj season. It also includes the government communication team, the media planning team, the public relations and partnerships team, the content creation team, the design team, the international communication team, and the monitoring and reporting team, with qualified national workers.

Media professionals can enter the virtual media center through the following website: https://vpo.media.gov.sa/Home/Index.


India stops Kashmiri photojournalist from flying to Paris

India stops Kashmiri photojournalist from flying to Paris
Updated 02 July 2022

India stops Kashmiri photojournalist from flying to Paris

India stops Kashmiri photojournalist from flying to Paris
  • "Despite procuring a French visa, I was stopped at the immigration desk at Delhi airport,” Sanna Irshad Mattoo said
  • She was among the 2022 Pulitzer Prize winners in the Feature Photography category

NEW DELHI: A Pulitzer Prize-winning Kashmiri photojournalist said on Saturday that she was stopped by Indian immigration authorities from flying to Paris without giving any reason.
In a tweet, Sanna Irshad Mattoo said she was scheduled to travel from New Delhi to Paris for a book launch and photography exhibition as one of 10 winners of the Serendipity Arles Grant 2020.
“Despite procuring a French visa, I was stopped at the immigration desk at Delhi airport,” she said.
She said she was not given any reason but was told by immigration officials that she would not be able to travel internationally.
There was no immediate comment by Indian authorities.
Mattoo was among the 2022 Pulitzer Prize winners in the Feature Photography category for the coverage of the COVID-19 crisis in India as part of a Reuters team.
She has been working as a freelance photojournalist since 2018 depicting life in Indian-controlled Kashmir, where insurgents have been fighting for Kashmir’s independence or its merger with neighboring Pakistan.
Journalists have long braved threats in the restive region as the government seeks to control the press more effectively to censure independent reporting. Their situation has grown worse since India revoked the region’s semi-autonomy in 2019.


Turkey blocks access to Deutsche Welle and Voice of America

Turkey blocks access to Deutsche Welle and Voice of America
Updated 01 July 2022

Turkey blocks access to Deutsche Welle and Voice of America

Turkey blocks access to Deutsche Welle and Voice of America
  • An Ankara court ruled to restrict access to their websites late Thursday
  • Deutsche Welle said it did not comply with the licensing requirement because it “would have allowed the Turkish government to censor editorial content”

ISTANBUL: Turkey’s media watchdog has banned access to the Turkish services of US public service broadcaster Voice of America and German broadcaster Deutsche Welle, prompting complaints of censorship.
The Supreme Board of Radio and Television enforced a February warning to the two companies which air Turkish-language television content online to apply for a broadcast license or be blocked. An Ankara court ruled to restrict access to their websites late Thursday.
Neither website was available in Turkey on Friday. Deutsche Welle is German taxpayer-funded and Voice of America is funded by the US government through the US Agency for Global Media.
In a statement, Deutsche Welle said it did not comply with the licensing requirement because it “would have allowed the Turkish government to censor editorial content.”
Director general Peter Limbourg said this was explained in detail to the Turkish radio and TV board, abbreviated as RTUK.
“For example, media licensed in Turkey are required to delete online content that RTUK interprets as inappropriate. This is simply unacceptable for an independent broadcaster. DW will take legal action against the blocking that has now taken place,” Limbourg said.
The German government said it took note of the reports “with regret.”
“Our concern about the state of freedom of opinion and the press in Turkey continues,” government spokesman Steffen Hebestreit said, adding that Germany is in a “regular, critical exchange” with Turkey on the issue.
Asked whether the German government can intervene in this case, Hebestreit noted that Deutsche Welle has said it plans to take legal action “and we have to wait for that.”
RTUK dismissed any criticism in a statement on its website Friday, saying that “no one needs to have uncertainties on the freedom of expression or press, worry unnecessarily or incriminate our Supreme Board that is doing its duties based on legal grounds.”
The RTUK statement added that had the media organizations “acted in line with regulations,” there wouldn’t have been access bans. It also promised to request from the court that the restrictions be revoked if the websites launch companies in Turkey and get licensed.
But Ilhan Tasci, a RTUK member from Turkey’s main opposition Republican People’s Party, said he opposed the move to block the two foreign broadcasters. “Here is press freedom and advanced democracy,” he tweeted sarcastically.
The RTUK board is dominated by Turkish President Recep Tayyip Erdogan’s ruling party and its nationalist allies, and regularly fines critical broadcasters.
Thursday’s move is based on an August 2019 regulation that says the RTUK would give 72-hour advance notice to unlicensed online media regarding when they had to apply and pay three months of licensing fees. Failure to do so could result in legal action against a media organization’s executives and access restrictions.
In February, RTUK said it identified three websites without broadcast licenses, which also included the Turkish services of Euronews. But Euronews said it argued that it did not broadcast live in Turkish or air visual bulletins and was therefore exempt from the licensing requirements.
The Journalists’ Union of Turkey called the decision censorship. “Give up on trying to ban everything you don’t like, this society wants freedom,” it tweeted.
Voice of America noted in February that while licensing for TV and radio broadcasts is a norm because broadcast airwaves are finite resources, the Internet does not have limited bandwidth. “The only possible purpose of a licensing requirement for Internet distribution is enabling censorship,” VOA said in a statement then.
State Department spokesman Ned Price tweeted when the licensing regulation emerged in February that the US was concerned with RTUK’s “decision to expand government control over free press outlets.”
In response, Turkish Foreign Ministry spokesman Tanju Bilgic noted that the US required Turkey’s state English-language broadcaster, TRT World, to register as a foreign agent under a law intended for lobbyists and public relations firms working for foreign governments. TRT said it was newsgathering and reporting like any other international media but had to register as a foreign agent in 2020.
“TRT abides by relevant regulations for its activities in the US Is that censorship? We expect the same from @VoATurkish and others,” Bilgic tweeted.
Turkey was rated “Not Free” for 2021 on the Freedom of the Net index by Freedom House. Hundreds of thousands of domains and web addresses have been blocked.
Reporters Without Borders ranked Turkey at 149 out of 180 countries in its World Press Freedom Index, saying “all possible means are used to undermine critics,” including stripping journalists of press cards, online censorship, lawsuits and arrests.


Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

Amazon to allow Prime users to unsubscribe in two clicks after EU complaints
Updated 01 July 2022

Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

BRUSSELS: US online retail giant Amazon has made it easier for users to cancel their subscriptions to its fast shipping club Prime with just two clicks, following complaints from consumer groups, the European Commission said on Friday.
European Consumer Organization (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue took their grievances to the EU executive in April last year.
They said users had to go through numerous hurdles such as complicated navigation menus, skewed wording and confusing choices, to unsubscribe from Amazon Prime.
The company will now allow users to unsubscribe from Amazon Prime with two clicks via a prominent and clear ‘cancel button’, the Commission said.
The changes will apply to all EU websites and for desktop devices, mobiles and tablets with immediate effect.
“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders said in a statement.