MENA Effie Awards announces 2021 winners

This year’s Most Effective Agency Network title was awarded to FP7 McCann, which bagged the highest number of awards. (Supplied)
This year’s Most Effective Agency Network title was awarded to FP7 McCann, which bagged the highest number of awards. (Supplied)
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Updated 25 November 2021

MENA Effie Awards announces 2021 winners

This year’s Most Effective Agency Network title was awarded to FP7 McCann, which bagged the highest number of awards. (Supplied)
  • The 13th edition of the awards program celebrates marketing effectiveness

DUBAI: The MENA Effie Awards, the regional edition of the globally renowned marketing industry honours, announced its 2021 winners at an awards ceremony in Dubai on Nov. 24.

After a brief hiatus in 2020 due to the pandemic, the awards made a comeback this year, recording a 40 percent increase in entries from 2019.

This year’s grand prix went to FP7 McCann Dubai for the “The Bread Exam” campaign for the Lebanese Breast Cancer Foundation. The Most Effective Advertising Agency Office of the Year title was awarded to FP7 McCann Dubai, while Omnicom Group’s PHD Dubai was named Most Effective Media Agency Office of the Year.

This year’s Most Effective Agency Network title was awarded to FP7 McCann, which bagged the highest number of awards by far across its network of agencies, including McCann Health and Momentum.

“Firstly, it was so good to see the industry come together for the first time since the pandemic started. Secondly, this being the pandemic Effies, every piece of work deserved double the applause as it was made amidst terrific stresses and restrictions,” Tahaab Rais, president of SLC and regional head of strategy and truth central at FP7 McCann MENAT, told Arab News.

He added that the record number of awards at this year’s event, as well as securing Most Effective Advertising Agency and Network of the Year for the 8th consecutive year, is “a testament to how if we, collectively and consistently, outthink, outwork and outcare as brands, agencies, and people, you do end up coming out on top all things being equal.”

Luca Allam, CEO of PHD MENA, said: “Delivering marketing effectiveness for our clients is PHD’s priority. For the last few years, PHD has held a proud track record at the Effies. We are courageous enough to make leaps, we are not afraid to creatively push the boundaries, and this award validates this effort. We are thrilled to be consistently delivering growth for our clients through great and innovative work.”

Other winners on the night included Wunderman Thompson, which bagged 13 awards, TBWA\RAAD shone after picking up 11 trophies, and Havas Middle East and the BBDO network both won five awards each.

The full list of winners can be viewed here.


Instagram hides some posts that mention abortion

Instagram hides some posts that mention abortion
Updated 59 min 26 sec ago

Instagram hides some posts that mention abortion

Instagram hides some posts that mention abortion
  • Instagram covered a post on one page with more than 25,000 followers that shared text reading: “Abortion in America How You Can Help”
  • The Associated Press identified nearly a dozen other posts that mentioned the word “abortion” and were subsequently covered up by Instagram

WASHINGTON: Instagram is blocking posts that mention abortion from public view, in some cases requiring its users to confirm their age before letting them view posts that offer up information about the procedure.
Over the last day, several Instagram accounts run by abortion rights advocacy groups have found their posts or stories hidden with a warning that described the posts as “sensitive content.”
In one example, Instagram covered a post on one page with more than 25,000 followers that shared text reading: “Abortion in America How You Can Help.” The post went on to encourage followers to donate money to abortion organizations and to protest the Supreme Court’s decision to strip constitutional protections for abortion in the US
The post was slapped with a warning from Instagram that covered the post, reading “This photo may contain graphic or violent content.”
Berlin photographer Zoe Noble has run the Instagram page, which celebrates women who decide not to have children, for more than a year. Monday was the first time a post mentioning abortion was restricted by Instagram.
“I was really confused because we’ve never had this happen before, and we’ve talked about abortion before,” Noble said. “I was really shocked that the word abortion seemed to be flagged.”
The platform offers no way for users to dispute the restriction.
The Associated Press identified nearly a dozen other posts that mentioned the word “abortion” and were subsequently covered up by Instagram. All of the posts were informational in nature, and none of the posts featured photos of abortions. An Instagram post by an AP reporter that asked people if they were experiencing the problem was also covered by the company on Tuesday, and required users to enter their age in order to view it.
The AP inquired about the problem on Tuesday morning. Hours later, Instagram’s communication department acknowledged the problem on Twitter, describing it as a glitch.
“We’re hearing that people around the world are seeing our ‘sensitivity screens,’ on many different types of content when they shouldn’t be. We’re looking into this bug and working on a fix now,” the company tweeted.
A spokesman for Instagram-owner Meta Platforms Inc. said in an email that the company does not place age restrictions around its abortion content.
Instagram’s latest issue follows a Monday AP report that Facebook and Instagram were promptly deleting posts that offered to mail out abortion pills in states that restrict their use. The tech platforms said they were deleting the posts because they violated policies against selling or gifting certain products, including pharmaceuticals, drugs and firearms.
The AP’s review found that similar posts offering to mail a gun or marijuana were not removed by Facebook. The company did not respond to questions about the discrepancy.


Mastercard launches ‘Priceless’ music album 10-song release available first on Spotify

A Mastercard logo is seen on a credit card in this picture illustration. (REUTERS)
A Mastercard logo is seen on a credit card in this picture illustration. (REUTERS)
Updated 28 June 2022

Mastercard launches ‘Priceless’ music album 10-song release available first on Spotify

A Mastercard logo is seen on a credit card in this picture illustration. (REUTERS)
  • As part of the Beatclub collaboration, Mastercard will purchase and provide one-year Beatclub memberships for hundreds of up-and-coming creators from disenfranchised communities

DUBAI: Mastercard unveiled its first-ever music album, “Priceless,” at the Cannes Lions International Festival of Creativity last week.

The album, available first on Spotify and then other streaming platforms, features 10 songs by 10 artists from around the world, with each song incorporating the recognizable melody of the Mastercard jingle.

“Our first-ever music album featuring the inspiring, original work of 10 rising stars takes our innovative sonic branding approach to an even higher, unmatched level,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer.

“From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of. We hope others will enjoy these songs as much as we do,” he added.

To further its commitment to music and emerging talent, Mastercard partnered with producer Timbaland’s Beatclub music creator platform. Inspired by the original songs developed for Mastercard’s album, up-and-coming Beatclub creators were mentored by Timbaland as they remixed two standout tracks.

As part of the Beatclub collaboration, Mastercard will purchase and provide one-year Beatclub memberships for hundreds of up-and-coming creators from disenfranchised communities.

For Timbaland, the partnership was a “natural fit” given the companies’ “mutual goal of supporting artists and the industry.”

He said: “Together we’re elevating emerging artists through the power of music and mentorship. Providing platforms, tools and connections for creators to pursue their passions opens doors for countless artists to break into an industry that is often impenetrable.”

Mastercard collaborated closely with executive producer Niclas Molinder to find artists from different cultures, languages and genres. Each artist was tasked with incorporating the brand’s melody into the song, demonstrating how audio branding can be used innovatively.

The full album will feature tracks from up-and-coming artists including Michael Rice (UK), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/USA), Raees (Algeria), Tejas (India), Nadine Randle (UK/Sweden), Tania (Australia), Elle B. (USA) and Amaya (Slovenia).

Sonic or audio branding has existed in different forms, from radio jingles to podcasts, with brands looking to cut through the clutter in innovative ways.

Mastercard has already established a relationship with the music industry through the Priceless platform, working with artists like Jennifer Hudson and SZA, among others.

The new album was introduced at a launch party with Mastercard’s exclusive launch partner, Spotify.


Egyptian judge detained in suspected murder of anchorwoman wife Shaima Jamal

Egyptian judge detained in suspected murder of anchorwoman wife Shaima Jamal
Updated 28 June 2022

Egyptian judge detained in suspected murder of anchorwoman wife Shaima Jamal

Egyptian judge detained in suspected murder of anchorwoman wife Shaima Jamal
  • 32-year-old TV presenter was found shot dead and buried in a villa
  • Husband of deceased reported to local authorities his wife went missing over a week ago

DUBAI: Egyptian prosecutors have arrested a judge over his alleged involvement in killing his 32-year-old wife, TV anchor Shaima Jamal, and burying her in a villa in Al-Mansouria area, local media has reported.
Reports said Al-Geeza authorities found Jamal’s body buried under a villa farm on Monday after she had been reported missing by her husband over a week ago.
It was said that the husband alleged in his missing person’s report that she had last been seen in a commercial complex in the 6th of October area.
In a three-minute video posted on Al-Hadath Twitter page, renowned broadcaster Amro Adib said that Jamal entered a coiffeur shop and never left.
After being missing for nearly a week, Egyptian authorities found her shot dead and buried in a villa farm in Al-Geeza province.
Local media said prosecutors’ investigations alleged that her husband was involved in her murder following marital disputes.
It was also reported that a witness testified before prosecutors that he had close ties with the husband and “was aware that the husband was allegedly involved in the murder over marital disputes since he witnessed the circumstances and knows where she was buried.”
Prosecutors summoned some of Jamal’s family members, who testified that she “vanished while she was with her husband.”
Due to his work as a judge, which grants him immunity, prosecutors obtained special permission to question the husband and issued an arrest warrant.
Egyptian authorities did not release any details on how the murder happened despite unsubstantiated rumors circulating on social media that her body was subject to alleged abuse and disfigurement after she was shot. It has only been confirmed that the investigation is ongoing.
Prosecutors said they gathered evidence that corroborated the witness account pertaining to the body’s whereabouts.
Crime scene investigators and prosecutors accompanied the witness and a forensic examiner to the villa where Jamal’s body was found buried. The witness admitted that he collaborated in the crime before he was detained.
Born in 1980, Jamal presented several TV shows, the most famous of which was “Al-Mushaghiba” on LTC satellite channel. She was suspended in 2017 for allegedly using heroin during a live episode about drug addiction before later clarifying that it was “soft sugar powder that she took for acting purposes and not heroin.” She was then nicknamed the “Heroin Anchor.”
She also worked for Egypt’s Al-Hadath Al-Youm.


Disney cancels exclusive Disney+ streaming deal with Israel’s YES

Disney cancels exclusive Disney+ streaming deal with Israel’s YES
Updated 28 June 2022

Disney cancels exclusive Disney+ streaming deal with Israel’s YES

Disney cancels exclusive Disney+ streaming deal with Israel’s YES

JERUSALEM: Israel’s Competition Authority said on Tuesday it closed a case against Walt Disney and Bezeq Israel Telecom’s satellite TV unit YES after the companies agreed to cancel an exclusive streaming deal.
Disney Israel launched its Disney+ streaming service in Israel earlier this month and it had forged an exclusive deal with YES to offer the service rather than make deals as well with cable company HOT and Internet-based TV operators.
The companies had applied for permission from the Competition Authority, which looked into the matter.
The agency said that on Monday, the companies withdrew their request for exclusivity.
“Disney has made it clear to the Commissioner that it is free to negotiate and enter into any agreement regarding the distribution of Disney+ broadcasts with competitors of YES,” the authority said.


Arrest of Muslim journalist sparks widespread outrage in India

Arrest of Muslim journalist sparks widespread outrage in India
Updated 28 June 2022

Arrest of Muslim journalist sparks widespread outrage in India

Arrest of Muslim journalist sparks widespread outrage in India
  • Mohammed Zubair is one of the co-founders of fact-checking website Alt News
  • Reporters in the Asian nation have been increasingly targeted in recent years

NEW DELHI: The arrest of a Muslim reporter who was one of the first to highlight controversial comments on Islam by an official from India’s ruling party, sparked nationwide outrage among media workers on Tuesday, with journalists calling for his immediate release.

One of the co-founders of fact-checking website Alt News, Mohammed Zubair drew attention to controversial comments made by the now-suspended spokesperson of India’s ruling party on the Prophet Muhammad that earlier this month created a diplomatic row for Prime Minister Narendra Modi’s administration.

He was arrested by New Delhi police on Monday evening on charges of posting pictures on social media “against a particular religious community.” The arrest followed a complaint by a Twitter user over Zubair’s post from 2018, in which he commented on the renaming of a hotel after the Hindu monkey deity Hanuman. The arrest coincided with Modi signing, with leaders of the G7 in Germany, the 2022 Resilient Democracies Statement on protecting freedom of expression and opinion.

“(The) foundation of democracy is in danger today. We are concerned about the state of freedom of (the) press in India. Any attack on the press is an attack on democracy,” Umakant Lakhera, president of the Press Club of India, told Arab News, after the top association of Indian journalists demanded Zubair’s immediate release.

“Democracy cannot survive without the freedom of (the) press,” Lakhera said. The Editors Guild of India also issued a statement condemning the arrest.

“I don’t know whether this arrest should be seen as an attempt to control dissenting voices. The people who run the government have a different view of news — they want stenographers who unquestioningly write what’s told to them,” the guild’s secretary general, Sanjay Kapoor, said.

“Fact checking hurts the ecosystem that uses disinformation to undermine the credibility of the media and those who disagree with the state.”

Journalists in India have been increasingly targeted for their work in recent years. Some have been arrested under stringent criminal charges over posts on social media. The Twitter accounts of some of them have also been suspended on government orders.

The country’s position on the World Press Freedom Index compiled by Reporters Without Borders has been consistently declining since Modi’s Bharatiya Janata Party took power in 2014.

In 2022, it has fallen to 150 out of 180 countries.

Indian journalist, television anchor, and senior political commentator Urmilesh told Arab News that Zubair’s arrest is a “continuation of the government’s assault on media that has been going on for the last eight years.”

“This was not the trend earlier in India,” he said. “It has become quite risky in India to be critical. You are not safe if you are the critic of the government. You can be arrested any time. True journalists who practice their journalism honestly, are under threat in India today.”