DUBAI: Italian brand Loro Piana has unveiled an artistic collaboration with Emirati artist Mattar Bin Lahej in celebration of the UAE’s 50th National Day.
The partnership features 50 limited-edition Loro Piana cashmere plaids, each signed and numbered by the painter.
For the collaboration, Bin Lahej reimagined the UAE National Anthem using his own Arabic font, Mattar.
He also created a 3.5-meter-tall, stainless-steel sculpture, “Constitution,” that was unveiled during a gala dinner on Tuesday at Dubai’s Etihad Museum.
Speaking at the event, Loro Piana’s chief executive officer, Damien Bertrand, said: “The plaid is, for Loro Piana, very precious and unique. It perfectly embodies the memorable touch of Loro Piana, which is at the core of the brand. A unique touch which is a result of a unique craftsmanship.”
Bertrand also announced that the fashion label was partnering with the Emirates Red Crescent to supply winter clothing for Syrian refugees in the charity’s Jordan camp.
In her address to dinner guests, Emirates Red Crescent marketing director, Reef Al-Khajeh, said: “The UAE has been known as a generous and caring nation. This collaboration is a demonstration of how deep rooted the culture of giving is embedded.
“The Emirates Red Crescent is constantly acting and reacting to the urgent needs of people affected by misfortune all around the world, and our partnership with Loro Piana will complement the efforts we make to provide relief to those forced into shelters and facing extreme conditions due to disasters and emergencies,” she added.
The event featured performances by Laura Marzadori, first violinist of the Teatro alla Scala, joined by the string section of the National Symphony Orchestra. The dinner was made by Italian Michelin-starred chef Niko Romito, who joined forces with Emirati pastry chef Sahar Parham Al-Awadhi to serve a culinary ode to Italy and the seven Emirates.