LuLu Hypermarket has flagged off a week of festivities to celebrate the Republic Day of India (Jan. 26). Titled “India Utsav,” the colorful shopping festival showcases the beautiful ethnic fashions of India and the variety of foods that make up the country’s different regional cuisines.
The festival was inaugurated on Jan. 23 by Dr. Ausaf Sayeed, Indian ambassador to Saudi Arabia, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, government officials, and other dignitaries, at LuLu Hypermarket Riyadh Avenue Mall, Murabba.
In Jeddah, the festival was inaugurated by Mohd. Shahid Alam, consul general of India, Jeddah. The event is being celebrated at all LuLu stores across the Kingdom and runs until Jan. 29.
Ambassador Sayeed said: “The LuLu Group plays a great role in being a bridge between India and Saudi Arabia, as a corporate giant with an Indian heart, roots in the Kingdom and a global presence. Not only has the group pushed the envelope in promoting Indian products in the region, it has also leveraged its knowledge of India to invest in projects that will generate employment and create valuable channels of wealth generation for Indian farmers and retailers. I am very pleased to note that LuLu Group is opening new outlets in different parts of the Kingdom, which is an indication of its popularity among the local population.”
For “Indian Utsav,” LuLu has flown in more than 7,000 products in different categories, from fresh fruits and vegetables to meat, and traditional wear like sarees and churidars. Moreover, on offer is a huge range of freshly prepared hot foods, from biryanis to curries, popular street foods, traditional sweets, and many more Indian delicacies.
HIGHLIGHTS
•The festival features a number of promotions to help shoppers discover the wonders of Indian food and fashion.
•There are discounts on rice, traditional breakfast powders, cereals, spices, meats and ready-to-cook snacks and food.
Mohammed said: “The ‘India Utsav’ is always an enjoyable shopping event where Saudi shoppers can indulge their love for all things Indian. We have always taken pride in showcasing the beauty and diversity of Indian culture through a festival like this. Lulu has a strong connect with its Indian markets and has continued to maintain it over the years with extraordinary sales.
“This is our humble tribute to the glorious traditions, food and offerings, which have made their way into the hearts of the Kingdom’s population. This is also our initiative to bind together all communities for a common interest, through food, fashion, films, and tourism.”
The festival features a number of promotions to help shoppers discover the wonders of Indian food and fashion; there are discounts on rice, traditional breakfast powders, cereals, spices, meats and ready-to-cook snacks and food. In addition, there is a “Buy 2, Get 1 Free” offer on clothing for the whole family.
LuLu, which has its own food processing plants and sourcing offices in India, recently introduced a new range of products, featuring organic, low-fat, gluten-free and diet-based food options, that are popular with health-conscious shoppers.
