Aramco again ranked as most valuable brand in Mideast

Aramco again ranked as most valuable brand in Mideast
Aramco’s brand now accounts for almost as much value as the next five companies combined in the ranking. (File/Shutterstock)
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Updated 09 March 2022

Aramco again ranked as most valuable brand in Mideast

Aramco again ranked as most valuable brand in Mideast
  • Aramco’s brand now accounts for almost as much value as the next five companies combined in the ranking

DUBAI: Oil and gas giant Aramco has once again been crowned the most valuable brand in Saudi Arabia and the Middle East, with a remarkable increase of 16 percent to $43.6 billion, according to a leading valuation consultancy.

In Brand Finance’s latest report Brand Finance Middle East 150, this means Aramco’s brand now accounts for almost as much value as the next five companies combined in the ranking.

It was also the only Arab company in the top 100 of the world’s 500 most valuable brands, according to the report.

Following a difficult period for the oil and gas sector at the start of the COVID-19 pandemic, oil prices rebounded in 2021, buoyed by the natural gas crisis that saw businesses turn to crude products.


The increasing demand saw Aramco’s third-quarter profits more than triple year-on-year, helping push its market valuation to $2 trillion. In a move that is reflective of its growth and optimistic outlook, Aramco announced plans to increase its production capacity from 12 million barrels a day to 13 million by 2027.

The company has continued to invest heavily in the brand to support both core and other businesses through a global campaign as well as investments in sports such as Formula 1 and golf.

Abu Dhabi National Oil Company retained its position as the UAE’s most valuable brand and second most valuable brand in the Middle East region with its brand value increasing by 19 percent to $12.8 billion.

Ma’aden retained its position as the most valuable mining, metals and minerals brand in both Saudi Arabia and across the Middle East. With a 69 percent increase in value to $503 million, it is also the fastest-growing brand this year in the Middle East.

Etisalat emerged as the strongest brand in the Middle East, as well as the strongest telecoms brand globally in Brand Finance’s Telecoms 150 ranking for 2022.

Etisalat, which recently announced a new identity e&, saw its brand value increase by 18 percent this year to $10.1 billion, making it the world’s strongest telecoms brand and the strongest brand in the Middle East and Africa across all industry sectors.

“Across the Middle East, we see a strong rebound of ‘physical’ brands after the pandemic, and Saudi brands are taking advantage of this,” Andrew Campbell, managing director of Brand Finance Middle East, told Arab News.

He added: “SABIC is the most valuable chemicals brand, Almarai is the most valuable food brand, Ma’aden is the most valuable mining brand, Aramco is far and away the most valuable oil and gas brand, and stc is the most valuable telecoms brand. These brands are not just leading Saudi Arabia, they are leading the Middle East on their way to becoming major global players.”

Honing in on the Kingdom, Aramco accounted for nearly 50 percent of the total brand value in the Brand Finance Saudi Arabia 50 2022 ranking.


Telecoms company stc emerged as the strongest brand in the Kingdom according to a score that was determined based on various metrics such as marketing investment, stakeholder equity and business performance.


In addition to being Saudi’s strongest brand, stc also saw its brand value increase by 16 percent to $10.6 billion, consolidating its position as Saudi Arabia’s second most valuable brand for the third consecutive year.

The telecoms giant’s performance is primarily due to strong growth in the business and enterprise sector. It also plays a key role in Saudi Arabia’s Vision 2030 through continuous investment and diversification.

Last year, stc announced it would be investing $400 million to build the largest cloud-enabled data center in the MENA region. Its subsidiary stc Pay was awarded one of the first digital banking licenses in Saudi Arabia.

“Each of the major Saudi brands are working towards Vision 2030 in their respective sectors, recording impressive growth,” said Campbell.

“These new rankings show that Saudi brands are growing and leading right across the Middle East,” he added.

 


Saudi advertising agency wins big at Cresta Awards 

Saudi advertising agency wins big at Cresta Awards 
Updated 07 October 2022

Saudi advertising agency wins big at Cresta Awards 

Saudi advertising agency wins big at Cresta Awards 
  • Leo Burnett Riyadh picks up 10 prizes for its work for client Ikea
  • Middle East region collects 36 awards at event to celebrate creativity in advertising and marketing

DUBAI: Leo Burnett Riyadh was the big winner at this year’s Cresta Awards ceremony, an annual event held to recognize creativity in advertising and marketing.

The agency collected five silver and five bronze awards in various categories — including Print Craft, Print and Out-of-Home, and The Media Magic Award — for its campaigns for client Ikea.

The Middle East region as a whole won 36 awards in the competition, which saw entries from more than 70 countries.

A total of 347 entries were shortlisted, of which 58 were from the Middle East.

The UAE was also a big winner thanks to its push toward digitization and innovation.

The UAE Government Media Office picked up two silver and seven bronze awards for its three campaigns: “The Donation Plate,” which promotes the “100 Million Meals” scheme, “The Warm Winter Livestream” tourism campaign and “The Visitor from the Future” for the Dubai Museum of the Future.

Advertising agency Saatchi and Saatchi MEA won one gold, one silver and four bronze awards for its “Empty Plates” campaign for the UAE Government Media Office.

Horizon FCB Dubai picked up four gold, two silver and two bronze awards for its “Breakchains with Blockchain” campaign for the Children of Female Prisoners’ Association.

In Egypt, thousands of women are sent to prison every year for being unable to repay loans often worth only a few hundred dollars.

Working with global artists, Horizon FCB and the association created non-fungible tokens, each designed to tell the story of a woman sent to prison and priced at the amount it would cost to free her.

Among the other winners were Impact BBDO Dubai, which picked up a Grand Prix in the Print and OOH category and a gold award in the Ambient and Experiential category for its “The Elections Edition” campaign for Lebanese newspaper An-Nahar.

The Film House Doha won a bronze award in the Brand Content category for its “Unparalleled” campaign.
 


Saudi GCAM lists new Mawthooq advertising license rules 

Saudi GCAM lists new Mawthooq advertising license rules 
Updated 07 October 2022

Saudi GCAM lists new Mawthooq advertising license rules 

Saudi GCAM lists new Mawthooq advertising license rules 

LONDON: The Saudi General Commission for Audiovisual Media (GCAM) on Thursday released new guidelines for obtaining “Mawthooq” (trustworthy) licenses to advertise in Saudi Arabia. 

Under the campaign name “Your ad is #Mawthooq,” GCAM revealed on its website a list of questions and answers to simplify the process of identifying which businesses need to obtain the license. 

For example, an individual promoting work on a personal social media account does not require a Mawthooq license, but working as a marketer in a bank and promoting personal loans as well as banking services on social media requires a license.

Working as a designer and promoting designs on personal social media accounts does not require a Mawthooq license. Similarly, those operating gift wrapping, non-commercial photography and workshop business and using personal social media accounts do not require a license. 

The news comes following an announcement by GCAM last August stating that from early October, every Saudi and non-Saudi content creator in the Kingdom who earns revenue through advertising on social media must first apply for an official permit. 

For a fee of SR15,000 ($4,000), content creators will receive a permit lasting three years, during which time they can work with as many private entities as they wish and promote any product or service, as long as it does not violate the Kingdom’s laws or values.

The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them, so that rates and contractual obligations are standardized across the industry.

Saudi influencers, whether based in the Kingdom or abroad, must apply for the permit if they wish to work with a brand — local or international. However, non-Saudi residents in the country must follow a different track.

After applying to the Ministry of Investment for a permit to work in the country, they can then apply for an influencer permit through GCAM. However, non-Saudi residents must be represented by specific advertising agencies.


Female Arab influencers star in new reality show from Warner Bros. Discovery and Intigral

Female Arab influencers star in new reality show from Warner Bros. Discovery and Intigral
Updated 06 October 2022

Female Arab influencers star in new reality show from Warner Bros. Discovery and Intigral

Female Arab influencers star in new reality show from Warner Bros. Discovery and Intigral
  • ‘Dare to take Risks,’ featuring Amy Roko, Hadeel Marei and Maha Jaafar, will begin streaming on Jawwy TV on Oct. 17
  • It will follow them as they travel across Saudi Arabia, the UAE and Egypt participating in activities such as mountain climbing and diving

DUBAI: Warner Bros. Discovery has partnered with the Saudi Telecommunication Company’s TV service Intigral to launch a new reality show, “Dare to take Risks,” starring Arab influencers Amy Roko, Hadeel Marei and Maha Jaafar.

The six-episode series will follow the three friends as they embark on a journey across Saudi Arabia, the UAE and Egypt, participating along the way in activities such as mountain climbing and diving.

“This unique project is a landmark moment within our long-standing partnership with Intigral,” said Francesco Perta, vice-president of business development and distribution for MENA and Turkey at Warner Bros. Discovery.

“We are excited for viewers to be inspired by this new generation of Arab women, with their extraordinary creativity, zest and humor.”

The show was filmed in some of the region’s most historic and distinctive locations, including the UNESCO World Heritage sites of Hegra in Saudi and Aswan in Egypt, as well as at the Burj Khalifa, the world’s tallest building, in Dubai.

Peter Mrkic, Intigral’s chief commercial officer, said the partnership “marks a new milestone for digital entertainment in the region as it engages a group of talents from the Kingdom and the region, and the best production and broadcast technologies.

“It will also enhance the Kingdom’s position as a production powerhouse and a hub for the latest digital entertainment productions.”

The first episode of “Dare to take Risks” will be available to stream on Jawwy TV on Oct. 17, with new episodes released each week.


More or Less? Facebook gives users greater control over their feeds

More or Less? Facebook gives users greater control over their feeds
Updated 06 October 2022

More or Less? Facebook gives users greater control over their feeds

More or Less? Facebook gives users greater control over their feeds
  • New buttons will allow people to customize what they see, company says
  • Move is part of wider effort to improve AI systems

LONDON: Facebook has introduced a new set of features to give users more control over what appears on their feeds.

The changes mean that on all posts from individuals and communities that a user is linked to, including recommended posts, there will be buttons offering the options to “Show more” or “Show less.”

“Today, we’re announcing new ways to customize what you see in your Facebook Feed so you can discover what’s most relevant to you,” the company said in a blog post.

Depending on which button is pressed, the algorithm will temporarily increase or decrease related content, it said.

Facebook said the move was part of its ongoing efforts to improve its artificial intelligence systems.

“By offering more ways to incorporate direct feedback into feed ranking, we’re making our artificial intelligence systems smarter and more responsive”, it said.

According to Tom Alison, the head of Facebook’s core app, the algorithm will record the preference for 30 to 60 days, a time frame decided after a study of users’ preferences.

“We are looking at it as a signal you are giving us that is a little more time-bound than liking a post,” Alison said.

Currently, users of Facebook and Instagram — both of which are owned by Meta Platforms Inc. — can hide posts from people they follow or have been suggested, but the new feature will encompass Facebook posts from friends and recommendations.

The company said also it was trialing new ways to help users customize how much content they see in their feeds from the friends and family, groups and other pages to which they are connected.

CEO Mark Zuckerberg said the changes were part of the company’s efforts to compete with the surge in popularity of Chinese rival TikTok, whose recommendation-based algorithm has proven a hit for the video-sharing app.

“Features like these can help you discover more of the content that’s valuable to you, so you can see more of what you want and less of what you don’t,” the company said.

“As with every product change we make, we’ll use direct feedback to continually refine our approach.”


Prince Harry launches legal action against UK media group

Prince Harry launches legal action against UK media group
Updated 06 October 2022

Prince Harry launches legal action against UK media group

Prince Harry launches legal action against UK media group
  • ANL, also the publisher of The Mail On Sunday and MailOnline, said on Thursday it "utterly and unambiguously" rejected the allegations
  • There have been a number of damages claims over unlawful activity at newspapers in the wake of Britain's phone-hacking scandal

LONDON: Britain’s Prince Harry and singer Elton John are among six public figures suing the publisher of the Daily Mail over alleged unlawful information-gathering at its titles.
The others taking part in the legal action are actresses Liz Hurley and Sadie Frost, John’s husband David Furnish and Doreen Lawrence, the mother of murder victim Stephen Lawrence, the domestic PA news agency said in a report.
The six had “become aware of compelling and highly distressing evidence that they have been the victims of abhorrent criminal activity and gross breaches of privacy” by Associated Newspapers Limited (ANL), a statement by law firm Hamlins acting for the group said.
ANL, also the publisher of The Mail On Sunday and MailOnline, said on Thursday it “utterly and unambiguously” rejected the allegations.
Lawrence, whose son was killed in a racially-motivated attack in south London in 1993, had also lodged a claim against Rupert Murdoch-owned News Group Newspapers, publisher of various titles including The Sun and the now-defunct News Of The World.
The details of that claim are not known, but it is understood also to relate to misuse of private information.
The statement about the legal action against ANL released by Hamlins claimed that the unlawful acts alleged to have taken place included the hiring of private investigators to secretly place listening devices inside cars and homes and the recording of private phone conversations.
It also alleged that payments were made to police “with corrupt links to private investigators” for sensitive information, that medical information was “obtained by deception” and that bank accounts and financial information was accessed “through illicit means and manipulation.”
Hamlins is representing Harry and Frost, while the other claimants are represented by law firm Gunnercooke.
There have been a number of damages claims over unlawful activity at newspapers in the wake of Britain’s phone-hacking scandal.
That resulted in the closure of the Murdoch-owned News of the World.
While most of those claims have now been settled, this is the first claim to be brought against ANL.
News Group Newspapers (NGN) settled claims relating to the News Of The World, while never admitting any liability over claims made in relation to The Sun.
Mirror Group Newspapers (MGN) has settled claims relating to its titles, including The People and The Sunday Mirror.
Both publishers are currently facing further claims, and have recently made attempts to bring the long-running litigation to an end.
A spokesman for Associated Newspapers said it “utterly and unambiguously” refuted “these preposterous smears which appear to be nothing more than a pre-planned and orchestrated attempt to drag the Mail titles into the phone hacking scandal concerning articles up to 30 years old.
“These unsubstantiated and highly defamatory claims, based on no credible evidence, appear to be simply a fishing expedition by claimants and their lawyers, some of whom have already pursued cases elsewhere.”