DUBAI: Snap Inc. has announced a new line-up of Ramadan shows, as users in the region continue to increase their usage of Snapchat.
In 2021, time spent viewing Ramadan content increased by 33 percent year-on-year. In Saudi Arabia, more people watched content on Snapchat than on any of the Kingdom’s top 10 TV channels.
This year, Snapchat has partnered with broadcasters, digital publishers and creators across the Middle East and North Africa (MENA) region to bring 70 shows to its Discover platform.
Last year, MBC Group recorded 4.2 billion views on Snapchat during Ramadan, marking a 392 percent increase compared to the previous Ramadan.
“We are committed to delivering premium Arabic content to entertain our MENA audiences during the holy month, which is why we’re offering more exclusive content, flagship daily shows and behind the scenes from MBC Group channels and Al Arabiya on Snapchat this year,” said Moussa Abdo, who leads on digital partnerships across MBC’s media arm MBC Media Solutions.
Snapchat now has more than 75 million unique users in the MENA region and 20 million monthly users in Saudi Arabia.
Sara Abu Zahra, head of strategic media partnerships for Snap Inc. MENA and India, said: “We are excited to continue to drive highly regionally relevant content and shows for Snapchatters, specifically during Ramadan and ones that are produced by the region’s top media publishers, and exclusively created for the platform.”