Sony Middle East and Africa has announced the appointment of Jobin Joejoe as deputy managing director, to lead operations in the region. In this new role, Joejoe will be responsible for further building on the company’s position in the regional market, accelerating business performance to achieve sustainable growth, profitability and value for all stakeholders.
“Sony’s purpose to fill the world with emotion, through the power of creativity and technology, is fueling our growth in one of the world’s most dynamic regions,” said Joejoe. “We continue to put our consumers at the heart of all that we do, listening to them and anticipating their needs, so as to consistently deliver innovative technology that surprises and delights, and is relevant to changing lifestyles.”
Takakiyo Fujita, managing director, Sony AMEA, said: “In his new role, Jobin’s tremendous experience and skill in leading teams and executing operational strategies will continue to strengthen Sony MEA. He has been invaluable to the team over his 15-year long association with us, and we are proud to have him support the Sony AMEA leadership team to navigate growth and business opportunities in the future.”
