Damas Jewellery has unveiled its new location in Olaya Tower, Riyadh. The store claims to be more than a boutique and offers a luxurious and welcoming experience to visitors.
The new concept is a high point in Damas’ transformation journey in line with its vision “From the region to the region,” thus shifting to design-led collections, exploring retail innovation concepts while preserving the brand’s social responsibility and identity as a strongly rooted Arabic brand. With this, Damas continues its expansion in the Kingdom further transforming into the ultimate “house of jewelry design” in the Arab world.
Discovering the space and its many treasures is a beautiful experiential journey. The two-story 3,380-square-feet boutique’s decor draws its inspiration from the region’s nature and culture as a tribute to its heritage. Sand, beige and gold hues dominate the natural color palette; lines are curved with soft rounded architectural silhouettes to embody the magnificent desert dunes and movements.
The value of traditions is noticeable with the Arabic patterns that the brand carefully revisited, giving it a bold, modern and contemporary take that fits its vision. The design and concept are set to make an unforgettable impression and an unparalleled experience for its visitors with the exclusively curated collections and personalized services.
Damas is introducing its first of its kind heritage-inspired collections and everyday exquisite fine jewelry to the Saudi market. Fine and high jewelry pieces cohabitate the space with Damas’ most coveted pieces alongside the jewelry brand Djula Paris’ Glam Rock diamond collection, which has its own exclusive area. Visitors will find exclusive and bespoke pieces in different styles crafted to perfection, from classic to avant-garde, including mesmerizing collections such as Alif, the core collection that embodies women’s empowerment. The collection takes inspiration from the Arabic woman’s evolution and is in collaboration with Raya Moharrak, the youngest Arab and the first Saudi woman to climb Mount Everest.
The Dome and Lace collections are inspired by Arabic architecture, and the high-end collection Kallista comprises bespoke pieces and much more. These collections are designed for the Arab woman and as an ode to the region.
“The confident, bold, tender, delicate, traditional, and modern woman will find the piece that expresses her beautiful inner self,” a statement said.
“A land of history and heritage — the Kingdom will surely inspire and add incredible things to this new Damas journey.”
Established in 1907, Damas Jewellery has an extensive portfolio of more than 150 stores across the GCC.
