DUBAI: Abu Dhabi has launched a new destination campaign to attract travellers to the UAE's capital during the summer.
The new campaign showcases unique and memorable experiences that visitors to Abu Dhabi can experience during the summer, Emirates News Agency reported.
There is something for everyone and activities vary from swimming with tiger sharks at the National Aquarium to taking a ride on the world’s fastest roller coaster at Ferrari World Abu Dhabi and stargazing in the desert at night.
Those interested in culture and history can visit the Qasr Al-Hosn and Qasr Al-Watan palaces, whilst those wanting to channel their inner peace can participate in yoga sessions at sunrise in the iconic surroundings of Louvre Abu Dhabi.
New offers including the Abu Dhabi summer pass will be rolled out with promotions across experiences, cultural sites, and family entertainment attractions.
The pass will give visitors access to three leading theme parks (Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld Abu Dhabi), all cultural sites including Louvre Abu Dhabi, Qasr Al-Watan presidential palace, Qasr Al-Hosn, and free transportation via Yas Express and Abu Dhabi bus systems.
Specific details will be unveiled in the coming weeks as the pass is rolled out.
Prices at top hotels across the city in summer will also be 30 percent less than during high season.
“Global travellers have their eyes on the Middle East, so now is the perfect time to be sharing Abu Dhabi with the world, shining a light on just how many unique and diverse experiences are waiting to be explored affordably in and around the UAE’s capital,” the Director General of Tourism at Abu Dhabi’s Department of Culture and Tourism, Saleh Mohamed Al-Geziry, said.
“This summer, we want travellers to experience the known and unknown of Abu Dhabi, uncovering the hidden gems of our destination – at their own pace, whether it’s the thrills of our world class indoor theme parks or the race of the Yas Marina Circuit, to the rich depth of culture and activities that ensure the whole family is inspired and entertained,” Al-Geziry added.
“The UAE capital has something for everyone. We want to make those precious memories more accessible by providing competitive and compelling offers throughout the season so travellers can experience summer exactly as it can and should be enjoyed.”