Non-Saudis banned from publishing ads on social media without license

Non-Saudis banned from publishing ads on social media without license
Approval for advertising will be granted only to those who work under a commercial entity, and have a license and legal documents. (Shutterstock image)
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Updated 08 June 2022

Non-Saudis banned from publishing ads on social media without license

Non-Saudis banned from publishing ads on social media without license

RIYADH: Non-Saudi residents and visitors to the Kingdom have been prohibited from posting ads on social media without a license, with those who ignore the ruling facing a possible five-year prison sentence and fines of up to SR5 million ($1.3 million).

The Saudi General Authority for Audiovisual Media announced the ban on Wednesday, saying it has monitored “violations by numerous non-Saudi advertisers, both residents and visitors, on social media platforms.”

The commission said that “after checking their data, it was found that they had committed systemic violations, including lack of commercial registrations and legal licenses, and they are not working under any commercial entity or foreign investment license.” 

As part of the ruling, commercial establishments will be directed not to deal with, advertise with, or invite non-Saudi advertisers to events for marketing products, services and goods.

Approval for advertising will be granted only to those who work under a commercial entity, and have a license and legal documents authorizing them to practice commercial advertising on social media platforms.

“This comes within the framework of organizing advertising work in Saudi Arabia in accordance with the audiovisual media laws, the Electronic Commerce Law, and the relevant laws and regulations, including the Labor Law issued by Royal Decree No. M/51 dated Shaban 23, 1426, of which article 33 stipulates that a non-Saudi may not practice work and may not be allowed to engage in it except after obtaining a license,” the commission said. 

Those who breach the regulations face prison terms of up to five years and fines of up to SR5 million.

A similar law was enacted in the UAE in 2021, with social media influencers ordered to obtain licenses from the National Media Council if they accepted paid ads on their accounts. 

A license costs 15,000 dirhams ($4,000) for one year, and can be renewed. 

Moayad Osama Tayeb, the owner of Talagi Advertising Agency, has been representing Saudi and foreign influencers in the Kingdom for more than a year.

“The regulations are clear, and there is nothing difficult about them," he told Arab News. "Also, it is better to control the ads in the Kingdom.”

He said influencers should work under an agency. His company represents 73 influencers, Saudi and foreign, in compliance with national media regulations.

He said influencers working with his agency who frequently did promotions were given the job title of “advertising marketers.”

“(Agencies) should set a monthly salary for the influencer and stop providing ads for the influencer that are not legal.”

He added that following the regulations set by the Kingdom would help creators avoid any illegal ads or campaigns and would, in turn, contribute to and improve the Saudi economy.


Chris Licht steps down as CNN chief following series of grave missteps

Chris Licht steps down as CNN chief following series of grave missteps
Updated 45 min 6 sec ago

Chris Licht steps down as CNN chief following series of grave missteps

Chris Licht steps down as CNN chief following series of grave missteps
  • The chief executive officer of parent company Warner Bros. Discovery, David Zaslav, informed CNN staff of Licht’s departure during the network’s daily editorial call
  • The departure of 51-year-old Licht came after The Atlantic recently published an extensive article headlined “Inside the Tremendous Meltdown at CNN”

LONDON: CNN chief Chris Licht on Wednesday announced that he would be leaving the network after a one-year tenure marked by serious programming missteps.
The chief executive officer of parent company Warner Bros. Discovery, David Zaslav, informed CNN staff of Licht’s departure during the network’s daily editorial call, according to CNN Business.
The departure of 51-year-old Licht, CNN’s chairman and CEO, came after The Atlantic recently published an extensive article headlined “Inside the Tremendous Meltdown at CNN,” highlighting the muddles and low ratings the company had experienced in the last year.
The most recent of his missteps, which attracted backlash, was the network’s town hall meeting with former US President Donald Trump, which the Financial Times described as “controversial.”
During the meeting, Trump’s supporters cheered as he insulted the event’s moderator Kaitlan Collins, who attempted to fact-check the ex-American leader. Although CNN journalists were angered, Licht said: “America was served very well by what we did.”
On Monday, Licht apologized to CNN employees, describing his experience as “tremendously humbling.”
But on Wednesday, Zaslav said: “For a number of reasons things didn’t work out and that’s unfortunate. It’s really unfortunate. And ultimately that’s on me. And I take full responsibility for that.”
Licht will leave his role within 48 hours, Puck News reported on Wednesday.


Three Middle Eastern brands make it onto YouTube’s global list of year’s top 10 adverts

Three Middle Eastern brands make it onto YouTube’s global list of year’s top 10 adverts
Updated 06 June 2023

Three Middle Eastern brands make it onto YouTube’s global list of year’s top 10 adverts

Three Middle Eastern brands make it onto YouTube’s global list of year’s top 10 adverts
  • Telecom Egypt, Orange Egypt and Qatar Airways earned places on the eighth annual YouTube Cannes Ads Leaderboard
  • Collectively, the commercials that earned places on this year’s list streamed in a total of 28 countries across five continents

DUBAI: Three brands from the Middle East appear on the eighth annual YouTube Cannes Ads Leaderboard, which was unveiled on Tuesday and features the top 10 most-watched adverts globally on the video-streaming platform over the past 12 months.

Collectively, the commercials that earned places on this year’s list streamed in a total of 28 countries across five continents.

Telecom Egypt’s “WE Summer Campaign,” featuring Akram Hosny, ranked second. Qatar Airways’ official FIFA World Cup song “C.H.A.M.P.I.O.N.S” featuring DJ Rodge and Cheb Khaled took fifth spot; and Orange Egypt’s “Crazy about Football” commercial was seventh.

“It’s great to see the MENA (Middle East and North Africa) region’s diversity and creativity shine through on YouTube this year, which exemplifies the different formats on YouTube that allow brands to explore different styles and approaches to storytelling on the platform,” said Anthony Nakache, Google MENA’s managing director.

Mohammed Abutaleb, Telecom Egypt’s commercial vice-president, said that “agility is key to product success” in a “competitive technology marketplace.” The company is always ready to “test, adjust and reshape” its digital strategy, and “Google ad technology has been integral to our success on that front,” he added.

A spokesperson for Qatar Airways said: “YouTube is a great place for driving brand awareness and one of the key channels to communicate to a wide audience of football fans from around the world.”

Orange Egypt described YouTube as “one of the main platforms that help us increase top-of-mind awareness.”

The selection of the ads on the leaderboard was based on an algorithm that uses internal YouTube data to measure audience engagement and retention. Only one advert from each brand can appear, to “better reflect the broad range, quality and popularity of YouTube ads throughout the year,” according to YouTube.

Netflix took the top spot on the list with an advert featuring a prank in New York City to promote its “Addams Family” spin-off show, “Wednesday.” Apple’s “Introducing iPhone 14 Pro” was in third place, followed by the official trailer for the Max (formerly HBO Max) streaming show “The Last of Us.” The remaining brands that made the top 10 were Samsung, Bulgari, streaming service Peacock, and Burger King.

The ads on the list have cumulatively racked up 213.5 million views, 2.5 million likes and 70,000 comments.


Filmmakers invited to apply for Red Sea Fund grants toward movie production

Filmmakers invited to apply for Red Sea Fund grants toward movie production
Updated 06 June 2023

Filmmakers invited to apply for Red Sea Fund grants toward movie production

Filmmakers invited to apply for Red Sea Fund grants toward movie production
  • 3rd funding round offers financial backing to directors in Arab world, Africa

LONDON: Officials behind a fund offering grants to help toward the production of Arab and African films are inviting new applications for financial backing.

Red Sea Film Festival Foundation organizers announced on Tuesday the opening of a third round of Red Sea Fund support grants.

Running from June 6 until July 2, applications are being invited for flicks ready to go into production, with up to $500,000 per movie available for filmmakers.

Head of the fund, Emad Eskander, said: “We are truly impressed by the exceptional talent that aspiring and world-renowned filmmakers brought to the table in our second edition.”

The third round of funding will support projects from directors in Saudi Arabia, Africa, and throughout the Arab world, with the aim of helping launch a new generation of movie producers while supporting established filmmakers as they take their work from script to screen.

“It’s clear that the bar has been set high, but we have no doubt that the filmmakers are up for the challenge.

“Looking ahead to the third edition’s production cycle, we are confident that filmmakers will continue to push the boundaries of creativity and innovation,” Eskander added.

The Red Sea Fund has made a significant impact in the film world, supporting movies that have premiered and won awards at prestigious festivals such as Berlin and Cannes.


Media watchdogs demand Kosovo authorities investigate recent violence against ethnic Albanian journalists

Media watchdogs demand Kosovo authorities investigate recent violence against ethnic Albanian journalists
Updated 06 June 2023

Media watchdogs demand Kosovo authorities investigate recent violence against ethnic Albanian journalists

Media watchdogs demand Kosovo authorities investigate recent violence against ethnic Albanian journalists
  • Journalists covering the demonstrations have been attacked with bricks and stones, news reports say
  • 'Kosovo authorities, as well as international NATO-led forces in the area, must ensure that members of the press can safely cover protests,' says CPJ Europe representative

LONDON: Thirteen press freedom organizations, including the Committee to Protect Journalists, on Monday urged Kosovo authorities to investigate violence against ethnic Albanian media crews covering protests in the country’s north last month.

The media watchdogs also called on the authorities to take the necessary measures to protect reporters while performing their duties, according to a CPJ press statement.

Following the election of ethnic Albanian mayors to represent Serb-majority areas in northern Kosovo, several news crews were attacked physically and verbally by protesters, reported multiple news outlets.

Attila Mong, CPJ’s Europe representative, said: “Kosovo authorities must thoroughly investigate the recent attacks on news crews covering protests in the country and hold the perpetrators to account.

“Kosovo authorities, as well as international NATO-led forces in the area, must ensure that members of the press can safely cover protests without fear of harassment or assault.”

The attacks took place in the towns of Zvecan, Leposavic, North Mitrovica, and Zubin, with journalists allegedly having their cars vandalized and equipment knocked violently out of their hands, in addition to getting stoned, shot at, punched, and harassed.

A2 CNN reporter Jul Kasapi, who was allegedly attacked with his colleagues in Leposavic, was quoted by his employer as saying officers with the NATO-led peacekeeping Kosovo Force did not intervene despite witnessing the violence.


Arabs excited for Apple’s latest gadgets, some wary of high price

Arabs excited for Apple’s latest gadgets, some wary of high price
Updated 06 June 2023

Arabs excited for Apple’s latest gadgets, some wary of high price

Arabs excited for Apple’s latest gadgets, some wary of high price
  • Experts predict Apple’s Vision Pro could be game changer, others ask is it worth price tag?

LONDON: Apple’s latest gadgets have sparked excitement among Arabs, although some are raising eyebrows at the hefty price tags.

Along with an upgraded iOS system, new MacBooks range and its most-powerful chips yet, Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination.

Apple chief executive officer, Tim Cook, proudly introduced the sleek Vision Pro goggles at the annual developers’ conference in Cupertino, California, a campus co-designed by the late Steve Jobs.

“This marks the beginning of a journey that will bring a new dimension to powerful personal technology,” Cook said.

The Vision Pro is Apple’s maiden voyage into the mixed reality market, boasting a high-resolution display, eye-tracking technology, and a formidable processor.

For some Arabs, the Vision Pro could revolutionize work, learning, and play with potential applications in remote collaboration, education, and gaming.

Emkwan, a UAE-based tech content creator at the event, said: “I’m actually shocked at all this. There’s so much to take in about Apple Vision Pro. It’s both scary and beautiful. Has Apple killed the iPhone with the Apple Vision Pro?”

However, with a $3,500 price tag, not everyone is ready to jump on the Vision Pro bandwagon.

One user said: “Not yet. You won’t kill the iPhone with VR until you make it affordable enough to put into the average and above average consumer hands and right now, it’s priced outside of their reach.”

Saudi-based tech influencer Majed Al-Dakhiel recognized the game-changing potential of the goggles, but questioned Apple’s target audience.

“The goggles are truly transformative and open the door of competition between developers. But will they be an entertainment or retail product?” he said on Twitter.

The Cupertino company is certainly making waves with its new technological offerings and the headset could become another feather in Apple’s cap for releasing industry-altering technology, even if it were not the first to do so.

While analysts are not expecting the Vision Pro to be a big hit right away, the buzz and concerns surrounding the headset suggest it has the potential to become a major contender in the MR market. Only time will tell how Arab consumers will embrace the device.